Michael Edwards (fragrance Expert)
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Michael Anthony Edwards (10 December 1943) is a
British British may refer to: Peoples, culture, and language * British people, nationals or natives of the United Kingdom, British Overseas Territories, and Crown Dependencies. ** Britishness, the British identity and common culture * British English, ...
fragrance An aroma compound, also known as an odorant, aroma, fragrance or flavoring, is a chemical compound that has a smell or odor. For an individual chemical or class of chemical compounds to impart a smell or fragrance, it must be sufficiently ...
taxonomist, historian, and founding editor of '' Fragrances of the World'', the largest guide to perfume classification. His lectures and writings, including the book ''Perfume Legends: French Feminine Fragrances'', pioneered critical scholarship on the history of perfumery, while his fragrance wheel marked a major innovation in perfume retail. He resides in Australia, France, and the United States.


Early life and career

Michael Edwards was born on 10 December 1943 in Zomba,
Nyasaland Nyasaland () was a British protectorate located in Africa that was established in 1907 when the former British Central Africa Protectorate changed its name. Between 1953 and 1963, Nyasaland was part of the Federation of Rhodesia and Nyasala ...
(present-day
Malawi Malawi (; or aláwi Tumbuka: ''Malaŵi''), officially the Republic of Malawi, is a landlocked country in Southeastern Africa that was formerly known as Nyasaland. It is bordered by Zambia to the west, Tanzania to the north and northeast ...
). After attending school in the
United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the continental mainland. It comprises England, Scotland, Wales and North ...
and
Rhodesia Rhodesia (, ), officially from 1970 the Republic of Rhodesia, was an unrecognised state in Southern Africa from 1965 to 1979, equivalent in territory to modern Zimbabwe. Rhodesia was the ''de facto'' successor state to the British colony of S ...
, he briefly studied biochemistry at the
University of Natal The University of Natal was a university in the former South African province Natal which later became KwaZulu-Natal. The University of Natal no longer exists as a distinct legal entity, as it was incorporated into the University of KwaZulu-N ...
before accepting a marketing job in London at the
Beecham Group The Beecham Group plc was a British pharmaceutical company. It was once a constituent of the FTSE 100 Index. Beecham, after having merged with American pharmaceutical company SmithKline Beckman to become SmithKline Beecham, merged with Glaxo We ...
, specializing in toiletries. Edwards later moved to Paris to join
Norton Simon Norton Winfred Simon (February 5, 1907 – June 2, 1993) was an American industrialist and philanthropist. He was at one time one of the wealthiest men in America. At the time of his death, he had amassed a net worth of nearly US$10 billion. ...
as the international marketing director for
Halston Roy Halston Frowick (April 23, 1932 – March 26, 1990), known mononymously as Halston, was an American fashion designer who rose to international fame in the 1970s. His minimalist, clean designs, often made of cashmere or ultrasuede, were ...
.


Publication of ''Fragrances of the World''

By 1984, Michael Edwards, then working in Sydney, was aware of the need for a guide to help retailers suggest perfumes to consumers. That year, Edwards independently published ''The Fragrance Manual'', the first retailer’s guide to fragrance classification. The manual proved a success, going through several editions, and was expanded at the request of
Nordstrom Nordstrom, Inc. () is an American luxury department store chain headquartered in Seattle, Washington, and founded by John W. Nordstrom and Carl F. Wallin in 1901. The original Wallin & Nordstrom store operated exclusively as a shoe store, and ...
, first to include American fragrances, followed by men's fragrances and niche brands. The 1992 edition of ''The Fragrance Manual'' was the first to feature a " fragrance wheel". This annular taxonomy organized fragrance families in relation to one another, showing their interchange, a system better suited to retail than the linear, sectional genealogy used in previous editions. It was widely adopted in the industry. Renamed ''Fragrances of the World'' in 2000 and published annually, Edwards’ guide has become an authoritative reference in the fragrance industry, colloquially termed the 'Fragrance Bible'. Its online database, updated weekly, archives profiles of over 16,000 fragrances.


Publication of ''Perfume Legends''

In 1990, Michael Edwards proposed to perfumer Guy Robert, president of the French Society of Perfumers, the creation of a book detailing the history of French feminine perfume, drawing from interviews to be held with famous perfumers. This was to be a novel effort, as perfumers rarely discussed their work publicly, instead preferring the secrecy traditional to the fragrance industry. Robert agreed to lend his support, becoming, alongside perfumer
Edmond Roudnitska Edmond Roudnitska (1905–1996) was a French master perfumer and author. He is known for creating perfumes such as Dior's Eau Sauvage and Diorissimo, and Rochas's Femme. Many of his creations are still in production. He was the father of perfu ...
, a key advocate on Edwards’ behalf. Over the course of six years, Edwards interviewed some 150 perfumers, couturiers, bottle designers, and industry executives, while gaining unprecedented access to private and corporate archives. The resulting book was titled ''Perfume Legends: French Feminine Fragrances''.


See also

* Fragrances of the World * Fragrance wheel *
Halston Roy Halston Frowick (April 23, 1932 – March 26, 1990), known mononymously as Halston, was an American fashion designer who rose to international fame in the 1970s. His minimalist, clean designs, often made of cashmere or ultrasuede, were ...
*
History of perfume The word ''perfume'' is used today to describe scented mixtures and is derived from the Latin word, "''per fumus''," meaning ''through smoke''. The word Perfumery refers to the art of making perfumes. Perfume was refined by the Romans, the Pe ...
*
Perfume Perfume (, ; french: parfum) is a mixture of fragrant essential oils or aroma compounds (fragrances), fixatives and solvents, usually in liquid form, used to give the human body, animals, food, objects, and living-spaces an agreeable scent. Th ...
* Perfumer *
Edmond Roudnitska Edmond Roudnitska (1905–1996) was a French master perfumer and author. He is known for creating perfumes such as Dior's Eau Sauvage and Diorissimo, and Rochas's Femme. Many of his creations are still in production. He was the father of perfu ...
*
White Africans of European ancestry White Africans of European ancestry refers to people in Africa who can trace full or partial ancestry to Europe. In 1989, there were an estimated 4.6 million white people with European ancestry on the African continent. Most are of Dutch, Portug ...


References


External links


''Fragrances of the World'' - Official website
{{DEFAULTSORT:Edwards, Michael 1943 births Living people British writers