The Mercury M series is a series of

pickup truck A pickup truck or pickup is a light-duty truck that has an enclosed cabin, and a back end made up of a cargo bed that is enclosed by three low walls with no roof (this cargo bed back end sometimes consists of a tailgate and removable covering) ...

s that was marketed by the

Mercury Mercury commonly refers to: * Mercury (planet), the nearest planet to the Sun * Mercury (element), a metallic chemical element with the symbol Hg * Mercury (mythology), a Roman god Mercury or The Mercury may also refer to: Companies * Merc ...

division of

Ford Motor Company Ford Motor Company (commonly known as Ford) is an American multinational automobile manufacturer headquartered in Dearborn, Michigan, United States. It was founded by Henry Ford and incorporated on June 16, 1903. The company sells automobi ...

. Produced from 1947 to 1968, the Mercury M series was sold primarily in Canada, as a

rebadged In the automotive industry, rebadging is a form of market segmentation used by automobile manufacturers around the world. To allow for product differentiation without designing or engineering a new model or brand (at high cost or risk), a man ...

version of the Ford F series.

Background

In 1946,

Ford of Canada Ford Motor Company of Canada, Limited ( French: ''Ford du Canada Limitée'') was founded on August 17, 1904, for the purpose of manufacturing and selling Ford automobiles in Canada and the British Empire. It was originally known as the Walkerville ...

split its Ford and Lincoln/Mercury divisions into separate sales networks. Alongside the creation of the Monarch and Meteor sub-brands, Ford of Canada introduced trucks to the Mercury division. At the time, few rural communities offered both the Ford and Lincoln-Mercury dealership networks, miniminizing model overlap and allowing for greater coverage for potential truck buyers. To differentiate Ford and Mercury trucks, Mercury added a brand-specific grille and slightly different exterior and interior trim.

Nomenclature

In 1948, following the introduction of the Ford F series, Mercury adopted the use of the "M" prefix, for Mercury. From 1948 to 1950, nominal tonnage ratings were replaced by a series designation in which the numbers indicate the GVWR when equipped with tires of appropriate capacity. Each code number is arrived at by dividing the GVWR of the series by 100. Thus an F-47 (M-47) indicates a GVWR of 4700 lbs., F-135 (M-135) indicates 13500 lbs., etc. In 1951–52, Ford of Canada got back in step with Ford USA with F-1 (M-1), F-2 (M-2) etc.

Pickup trucks

From 1948 to 1968, the Mercury M series followed the development of its Ford F-series counterparts, differing largely in exterior trim. For 1961 to 1966, Mercury trucks had a gear/lightning bolt symbol on their horn button and no other interior Mercury nameplates. For 1967 and 1968, trucks used Ford interior trim only, such as the horn button, dash cluster bezel and radio block-off plate.

Other Mercury trucks

1964 Mercury M-700 table top truck (9599006640)

Alongside rebranding the F-Series pickup trucks as the M-series, Lincoln-Mercury also marketed other vehicles of the Ford truck range. The Ford medium-duty F-series (F-500 and above) was part of the M-series, including an MB-series bus chassis (

Ford B-series The Ford B series is a bus chassis that was manufactured by the Ford Motor Company. Produced across six generations from 1948 to 1998, the B series was a variant of the medium-duty Ford F series. As a cowled-chassis design, the B series was a b ...

). As part of its commercial truck range, Lincoln-Mercury also marketed the Ford C-series tilt-cab truck as an M-series; produced until 1972, this would outlive the rest of the Mercury truck range. The first-generation Ford Econoline was marketed in Canada as the Mercury Econoline EM-series, sharing both van and pickup truck body configurations. As Mercury-brand light-truck production ended during the 1968 model year, there was no Mercury version of the second-generation Econoline (which was moved to the 1969 model year). While not sold as a Mercury, the Lincoln-Mercury division also marketed the first-generation (1957-1959)

Ford Ranchero The Ford Ranchero is a coupe utility that was produced by Ford between 1957 and 1979. Unlike a standard pickup truck, the Ranchero was adapted from a two-door station wagon platform that integrated the cab and cargo bed into the body. A total o ...

through its Meteor brand in Canada.

Discontinuation

When the Auto-Pact was signed in 1965, opening the border to tariff-free movement of vehicles produced on both sides of the border, Mercury truck production was split between the Oakville, Ontario, plant and the San Jose, California, plant. This enabled Oakville to ramp up production to supply the eastern US and Canada with Ford trucks. No Mercury trucks were sold in the US. Ford wound down production of the Mercury trucks in the late spring of 1968; documented Mercury trucks have been found built as late as May 15, 1968. Employees of Ford in this time period have reported leftover Mercury M series being converted to Ford trucks. However, no paperwork or confirmation has yet surfaced regarding the final disposition of these, nor of an official end date to production. Following the discontinuation of the Mercury M-series pickup, the M-series tilt-cab version of the C series survived until 1972. After its discontinuation, the next Mercury light truck would be the 1993

Mercury Villager The Mercury Villager is a minivan that was marketed by the Mercury division of Ford. The first of two minivans sold by Mercury, two generations were sold from the 1993 to 2002 model years. Competing against the Chrysler minivans and the General ...

minivan.

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