McKinney is an

advertising agency An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generally ...

based in Durham, North Carolina, with offices in

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and

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History

The agency was founded in 1969 as McKinney & Silver by Charles "Chick" McKinney & Mike Silver. The agency was later renamed McKinney and has been part of Cheil Worldwide since 2012. McKinney moved from

Raleigh, North Carolina Raleigh (; ) is the capital city of the state of North Carolina and the seat of Wake County in the United States. It is the second-most populous city in North Carolina, after Charlotte. Raleigh is the tenth-most populous city in the Southe ...

, to the American Tobacco Campus in

Durham, NC Durham ( ) is a city in the U.S. state of North Carolina and the county seat of Durham County. Small portions of the city limits extend into Orange County and Wake County. With a population of 283,506 in the 2020 Census, Durham is the 4th-m ...

in 2004. Ten years later, McKinney CEO Brad Brinegar appeared in the short documentary "Because No One Else Would," which was produced by Goodtree & Company and Horizon Productions to celebrate the restoration anniversary of the American Tobacco factory. In 2012, McKinney was named the most effective independent agency in the world by the Effie Awards and Warc. In 2013, McKinney's creation of the Mezamashii Run Project for its client,

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, led to that company being recognized as the most effective brand in North America. In 2013, following the purchase by Cheil, McKinney opened an office in New York. In 2019, the agency expanded to the West Coast and opened an office in

with the acquisition of the Operam Creative Group. McKinney was named one of 10 agencies to watch by Ad Age in 2015. Also in 2015, McKinney Chief Creative Officer Jonathan Cude was named to the Adweek 50 List of Vital Leaders in Tech, Media and Marketing. McKinney created the Joni Madison Mtern Diversity Scholarship in 2016, in honor of the agency’s long-time COO who now holds that position at the Human Rights Campaign, the largest

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advocacy group and political

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organization in the

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. In 2017, the 4As named Group Creative Director Jenny Nicholson to its list of 100 People Who Make Advertising Great and in 2018 McKinney created the Startup Stampede in partnership with the American Underground, a Google Tech Hub. In 2018, Joe Maglio was named CEO of McKinney, with Brad Brinegar (CEO from 2002–2018) remaining as chairman.

Notable campaigns

* Where is my Gnome? –

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–

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*College Football Championship –

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*No One Gets a Diploma Alone – Ad Council *Family Hub: Birthday Party – for

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Electronics. One of a series of commercials produced from 2014-2016 with Dax Shepard and his wife,

Kristen Bell Kristen Anne Bell (born July 18, 1980) is an American actress. Beginning her acting career by starring in stage productions while attending the Tisch School of the Arts at New York University, she made her Broadway stage debut as Becky That ...

* SPENT – Urban Ministries of Durham. An online experience depicting life on the brink of homelessness that has received 10 million views since 2011. *Getting Greenie –

CarMax CarMax, Inc. is a used vehicle retailer based in the United States. It operates two business segments: CarMax Sales Operations and CarMax Auto Finance. The corporate entity behind the formation of CarMax was Circuit City Stores, Inc. The firs ...

* Payback – Next Gen Personal Finance * Competitive Sleeping League — Marpac * Stop HB2 – Equality NC and Human Rights Campaign

References

External links

* {{Official website, http://www.mckinney.com/ Advertising agencies of the United States Companies based in Durham, North Carolina Marketing companies established in 1969 1969 establishments in North Carolina