Max Lousada is CEO of Recorded Music for

Warner Music Group Warner Music Group Corp. ( d.b.a. Warner Music Group, commonly abbreviated as WMG) is an American multinational entertainment and record label conglomerate headquartered in New York City. It is one of the " big three" recording companies and t ...

. He has signed and worked with a number of artists, including

Ed Sheeran Edward Christopher Sheeran (; born 17 February 1991) is an English singer-songwriter. Born in Halifax, West Yorkshire and raised in Framlingham, Suffolk, he began writing songs around the age of eleven. In early 2011, Sheeran independently re ...

Early career

Upon leaving university, Lousada started his own distribution company called In A Silent Way, which imported and exported records for DJs and independent outlets. He then headed-up the New York hip-hop record label

Rawkus Records Rawkus Records was an American hip hop record label known for starting the careers of many rappers. Rawkus started in 1995 with releases in hip-hop, drum and bass and fun-dustrial (Dystopia One). Label heads Brian Brater and Jarret Myer then ...

, working alongside the founders to develop and grow the A&R roster. During the mid to late 1990s, Rawkus became a dominant label in the underground hip-hop scene with artists such as

Mos Def Yasiin Bey (; born Dante Terrell Smith, December 11, 1973), previously and more commonly known by his stage name Mos Def (), is an American rapper, singer, songwriter, and actor. His hip hop career began in 1994, alongside his siblings in the s ...

, Black Star and Company Flow. From 2002 Lousada was head of A&R at

Mushroom Records Mushroom Records was an Australian flagship record label, founded in 1972 in Melbourne. It published and distributed many successful Australian artists and expanded internationally, until it was merged with Festival Records in 1998. Festival Mu ...

where he signed ambient dance act

Zero 7 Zero 7 are an English musical duo consisting of Henry Binns and Sam Hardaker. They began as studio engineers and in 1997 formed the group Zero 7. Their debut album, '' Simple Things'', was released in 2001 in which their song "Destiny" stayed ...

and played a key role in the development of their debut album Simple Things, as well as overseeing releases from bands including

Muse In ancient Greek religion and mythology, the Muses ( grc, Μοῦσαι, Moûsai, el, Μούσες, Múses) are the inspirational goddesses of literature, science, and the arts. They were considered the source of the knowledge embodied in th ...

Garbage Garbage, trash, rubbish, or refuse is waste material that is discarded by humans, usually due to a perceived lack of utility. The term generally does not encompass bodily waste products, purely liquid or gaseous wastes, or toxic waste produc ...

and

Ash Ash or ashes are the solid remnants of fires. Specifically, ''ash'' refers to all non-aqueous, non-gaseous residues that remain after something burns. In analytical chemistry, to analyse the mineral and metal content of chemical samples, ash ...

, and DJ Paul Oakenfold.

Atlantic Records

After Mushroom's acquisition by Warner Music, Lousada was appointed as Head of A&R at Atlantic Records UK in 2004 where he achieved success with acts such as The Darkness,

James Blunt James Blunt (born James Hillier Blount; 22 February 1974) is an English singer, songwriter and musician. A former reconnaissance officer in the Life Guards regiment of the British Army, he served under NATO during the 1999 Kosovo War. After l ...

and

Funeral For a Friend Funeral for a Friend are a Welsh post-hardcore band from Bridgend, formed in 2001 and currently consists of Matthew Davies-Kreye (lead vocals), Kris Coombs-Roberts (guitar, backing vocals), Gavin Burrough (guitar, backing vocals), Darran Smith ...

, before being promoted to President, and then to Chairman in 2009. Lousada signed and worked with a number of artists including

Paolo Nutini Paolo Giovanni Nutini (born 9 January 1987) is a Scottish singer, songwriter and musician from Paisley. Nutini's debut album, '' These Streets'' (2006), peaked at number three on the UK Albums Chart. Its follow-up, '' Sunny Side Up'' (2009), de ...

, Plan B,

, Birdy,

Marina and the Diamonds Marina Lambrini Diamandis (; el, Μαρίνα-Λαμπρινή Διαμάντη; born 10 October 1985), known mononymously as Marina (often stylised in all caps), and previously by the stage name Marina and the Diamonds, is a Welsh singer and ...

, Rumer,

Lykke Li Li Lykke Timotej Zachrisson (born 18 March 1986), known as Lykke Li (), is a Swedish singer. Her music often blends elements of indie pop, dream pop and electronic. Her debut studio album, ''Youth Novels'', was released in 2008, and has been fo ...

and

Rudimental Rudimental are a British drum and bass band, signed to Asylum Records, Atlantic Records and Black Butter Records. The band consists of Piers Aggett, Kesi Dryden and Leon "Locksmith" Rolle. They were nominated for a Mercury Prize in 2013, and ...

. In 2011 Atlantic Records UK was named Label of the Year at the Music Week Awards.

Warner Music UK

Lousada was named Chairman & CEO of Warner Music UK in September 2013. He oversaw Warner Music's UK labels -

Atlantic Records Atlantic Recording Corporation (simply known as Atlantic Records) is an American record label founded in October 1947 by Ahmet Ertegun and Herb Abramson. Over its first 20 years of operation, Atlantic earned a reputation as one of the most ...

, ATL, Asylum, East West, FFRR, Nonesuch, One More Tune,

Parlophone Parlophone Records Limited (also known as Parlophone Records and Parlophone) is a German–British record label founded in Germany in 1896 by the Carl Lindström Company as Parlophon. The British branch of the label was founded on 8 August 1 ...

, Reprise, Roadrunner, Rhino and

Warner Bros. Records Warner Records Inc. (formerly Warner Bros. Records Inc.) is an American record label. A subsidiary of the Warner Music Group, it is headquartered in Los Angeles, California. It was founded on March 19, 1958, as the recorded music division of th ...

, as well as the UK arm of ADA and Warner Music Artist and Label Services. WMUK has been home to a number of successful acts, including

Coldplay Coldplay are a British Rock music, rock band formed in London in 1997. They consist of vocalist and pianist Chris Martin, guitarist Jonny Buckland, bassist Guy Berryman, drummer Will Champion and creative director Phil Harvey (manager), Phil H ...

, Blur,

Clean Bandit Clean Bandit are an English electronic music group, formed in Cambridge in 2008. They have had four number 1 hits and ten top 10 hits on the UK Singles Chart. They direct and produce their own music videos, many of which have been nominated for ...

Liam Gallagher William John Paul Gallagher (born 21 September 1972) is an English singer and songwriter. He achieved fame as the lead vocalist of the rock band Oasis from 1991 to 2009, and later fronted the rock band Beady Eye from 2009 to 2014, before start ...

Damon Albarn Damon Albarn (; born 23 March 1968) is an English-Icelandic musician, singer-songwriter and composer, best known as the frontman and primary lyricist of the rock band Blur and as the co-creator and primary musical contributor of the virtual ...

Jess Glynne Jessica Hannah Glynne (born 20 October 1989) is an English singer and songwriter. After signing with Atlantic Records, she rose to prominence in 2014 as a featured artist on the singles " Rather Be" by Clean Bandit and "My Love" by Route 94, b ...

Biffy Clyro Biffy Clyro are a Scottish rock band that formed in Kilmarnock, East Ayrshire, composed of Simon Neil (guitar, lead vocals), James Johnston (bass, vocals), and Ben Johnston (drums, vocals). Currently signed to 14th Floor Records, they hav ...

Pink Floyd Pink Floyd are an English rock band formed in London in 1965. Gaining an early following as one of the first British psychedelic groups, they were distinguished by their extended compositions, sonic experimentation, philosophical lyrics and ...

Anne-Marie Anne-Marie Rose Nicholson (born 7 April 1991) is an English singer. She has attained charting singles on the UK Singles Chart, including Clean Bandit's " Rockabye", which peaked at number one, as well as "Alarm", " Ciao Adios", "Friends", "200 ...

Royal Blood A royal descent is a genealogical line of descent from a past or present monarch. Both geneticists and genealogists have attempted to estimate the percentage of living people with royal descent. From a genetic perspective, the number of unpr ...

Charli XCX Charlotte Emma Aitchison (born 2 August 1992), known professionally as Charli XCX, is an English singer and songwriter. Born in Cambridge and raised in Start Hill, Essex, she began posting songs on Myspace in 2008, which led to her discovery ...

Rita Ora Rita Sahatçiu Ora (born Rita Sahatçiu; 26 November 1990) is a British singer and songwriter. She rose to prominence in February 2012 when she featured on DJ Fresh's single, " Hot Right Now", which reached number one in the UK. Her debut stud ...

Dua Lipa Dua Lipa ( , ; born ) is an English and Albanian singer and songwriter. Possessing a mezzo-soprano vocal range, she is known for her signature disco- pop sound. Lipa has received numerous accolades, including six Brit Awards, three Grammy ...

Lily Allen Lily Rose Beatrice Allen (born 2 May 1985) is an English singer-songwriter and actress. She is the daughter of actor Keith Allen and film producer Alison Owen. Her music career began in 2005 when she made some of her vocal recordings publi ...

Iron Maiden Iron Maiden are an English heavy metal band formed in Leyton, East London, in 1975 by bassist and primary songwriter Steve Harris. While fluid in the early years of the band, the lineup for most of the band's history has consisted of Harris ...

, and

as well as US and international stars

Bruno Mars Peter Gene Hernandez (born October 8, 1985), known professionally as Bruno Mars, is an American singer, songwriter, and record producer. He is known for his stage performances, retro showmanship, and for performing in a wide range of musical s ...

Twenty One Pilots Twenty One Pilots (stylized in all lowercase or as twenty øne piløts) are an American musical duo from Columbus, Ohio. Initially a band, the group was formed in 2009 by lead vocalist Tyler Joseph along with Nick Thomas and Chris Salih, who b ...

The Black Keys The Black Keys are an American rock duo formed in Akron, Ohio, in 2001. The group consists of Dan Auerbach (guitar, vocals) and Patrick Carney (drums). The duo began as an independent act, recording music in basements and self-producing thei ...

Linkin Park Linkin Park is an American rock band from Agoura Hills, California. The band's current lineup comprises vocalist/rhythm guitarist/keyboardist Mike Shinoda, lead guitarist Brad Delson, bassist Dave Farrell, DJ/turntablist Joe Hahn and drummer ...

Green Day Green Day is an American rock band formed in the East Bay of California in 1987 by lead vocalist and guitarist Billie Joe Armstrong, together with bassist and backing vocalist Mike Dirnt. For most of the band's career, they have been a po ...

David Guetta Pierre David Guetta ( , ; born 7 November 1967) is a French Disc jockey, DJ and music producer. He has over 10 million album and 65 million single sales globally, with more than 10 billion streams. In 2011, 2020 and 2021, Guetta was voted the ...

Michael Bublé Michael Steven Bublé ( ; born September 9, 1975) is a Canadian singer. A four-time Grammy Award winner, he is often credited for helping to renew public interest and appreciation for traditional pop standards and the Great American Songboo ...

and

Jason Derulo Jason Joel Desrouleaux (born September 21, 1989), known professionally as Jason Derulo (; formerly stylized as Derülo), is an American singer and songwriter.

. Warner Music’s catalogue includes music from

Fleetwood Mac Fleetwood Mac are a British-American rock band, formed in London in 1967. Fleetwood Mac were founded by guitarist Peter Green, drummer Mick Fleetwood and guitarist Jeremy Spencer, before bassist John McVie joined the line-up for their eponym ...

Led Zeppelin Led Zeppelin were an English rock band formed in London in 1968. The group comprised vocalist Robert Plant, guitarist Jimmy Page, bassist/keyboardist John Paul Jones, and drummer John Bonham. With a heavy, guitar-driven sound, they are cite ...

David Bowie David Robert Jones (8 January 194710 January 2016), known professionally as David Bowie ( ), was an English singer-songwriter and actor. A leading figure in the music industry, he is regarded as one of the most influential musicians of the ...

Prince A prince is a male ruler (ranked below a king, grand prince, and grand duke) or a male member of a monarch's or former monarch's family. ''Prince'' is also a title of nobility (often highest), often hereditary, in some European states. The ...

Kate Bush Catherine Bush (born 30 July 1958) is an English singer, songwriter, record producer and dancer. In 1978, at the age of 19, she topped the UK Singles Chart for four weeks with her debut single "Wuthering Heights", becoming the first female ...

Aretha Franklin Aretha Louise Franklin ( ; March 25, 1942 – August 16, 2018) was an American singer, songwriter and pianist. Referred to as the " Queen of Soul", she has twice been placed ninth in ''Rolling Stone''s "100 Greatest Artists of All Time". With ...

The Doors The Doors were an American Rock music, rock band formed in Los Angeles in 1965, with vocalist Jim Morrison, keyboardist Ray Manzarek, guitarist Robby Krieger, and drummer John Densmore. They were among the most controversial and influential ro ...

Neil Young Neil Percival Young (born November 12, 1945) is a Canadian-American singer and songwriter. After embarking on a music career in Winnipeg in the 1960s, Young moved to Los Angeles, joining Buffalo Springfield with Stephen Stills, Richie Fura ...

Ray Charles Ray Charles Robinson Sr. (September 23, 1930 – June 10, 2004) was an American singer, songwriter, and pianist. He is regarded as one of the most iconic and influential singers in history, and was often referred to by contemporaries as "The Ge ...

, New Order,

Madonna Madonna Louise Ciccone (; ; born August 16, 1958) is an American singer-songwriter and actress. Widely dubbed the " Queen of Pop", Madonna has been noted for her continual reinvention and versatility in music production, songwriting, a ...

and

The Smiths The Smiths were an English rock band formed in Manchester in 1982. They comprised the singer Morrissey, the guitarist Johnny Marr, the bassist Andy Rourke and the drummer Mike Joyce. They are regarded as one of the most important acts to emerg ...

. Since his appointment he has revived the East West Records label. In May 2016, Max oversaw the development of The Firepit, Warner Music UK's creative content division, innovation centre and recording studio.

Warner Music Group

Since October 1, 2017 Lousada has been CEO, Recorded Music for Warner Music Group (WMG) as well as Chairman & CEO of Warner Music UK. He is responsible for all of WMG’s global Recorded Music operations, including Atlantic,

, Warner Music Nashville,

Rhino A rhinoceros (; ; ), commonly abbreviated to rhino, is a member of any of the five extant species (or numerous extinct species) of odd-toed ungulates in the family Rhinocerotidae. (It can also refer to a member of any of the extinct species o ...

and Warner Classics, as well as WMG's international Recorded Music affiliates and WMG’s Artist & Label Services divisions, WEA and ADA.

BRITs

In June 2014, Lousada was named as the Chairman of the BRITs Committee. Responsible for the creative direction of the show, management of the Award categories, artist line up, Voting Academy and the digital and media strategy - his first show as Chairman in February 2015 featured Ant & Dec as hosts with performances from

Sam Smith Samuel Frederick Smith (born 19 May 1992) is an English singer and songwriter. After rising to prominence in October 2012 by featuring on Disclosure's breakthrough single "Latch", which peaked at number eleven on the UK Singles Chart, they ...

Paloma Faith Paloma Faith Blomfield (born 21 July 1981) is an English singer and actress. Her debut studio album, '' Do You Want the Truth or Something Beautiful?,'' was released in 2009 and was certified double platinum in the UK. The album spawned the sin ...

and

Kanye West Ye ( ; born Kanye Omari West ; June 8, 1977) is an American rapper, singer, songwriter, record producer, and fashion designer. Born in Atlanta and raised in Chicago, West gained recognition as a producer for Roc-A-Fella Records in the ear ...

, while the trophy was designed by

Tracey Emin Tracey Karima Emin, Order of the British Empire, CBE, Associate of the Royal Academy, RA (; born 3 July 1963) is a British artist known for her autobiographical and confessional artwork. Emin produces work in a variety of media including drawi ...

. Lousada's second year as the BRITs Chairman saw Ant & Dec return as hosts with performances from

Justin Bieber Justin Drew Bieber ( ; born March 1, 1994) is a Canadian singer. Bieber is recognized for his genre-melding musicianship and has played an influential role in modern-day popular music. He was discovered by American record executive Scooter B ...

James Bay James Bay (french: Baie James; cr, ᐐᓂᐯᒄ, Wînipekw, dirty water) is a large body of water located on the southern end of Hudson Bay in Canada. Both bodies of water extend from the Arctic Ocean, of which James Bay is the southernmost pa ...

Rhianna Rhianna is a feminine name and a variation of the Welsh name Rhiannon Rhiannon is a major figure in the Mabinogi, the medieval Welsh story collection. She appears mainly in the First Branch of the Mabinogi, and again in the Third Branch. Sh ...

Drake Drake may refer to: Animals * A male duck People and fictional characters * Drake (surname), a list of people and fictional characters with the family name * Drake (given name), a list of people and fictional characters with the given name ...

Little Mix Little Mix are a British girl group, composed of group members Leigh-Anne Pinnock, Jade Thirlwall, and Perrie Edwards. Jesy Nelson was originally part of the group before she left in 2020. After becoming the first group to win the British vers ...

The Weeknd Abel Makkonen Tesfaye (born February 16, 1990), known professionally as the Weeknd, is a Canadian singer, songwriter, record producer, and actor. Known for his sonic versatility and dark lyricism, his music explores escapism, romance, and me ...

and

Adele Adele Laurie Blue Adkins (, ; born 5 May 1988), professionally known by the mononym Adele, is an English singer and songwriter. After graduating in arts from the BRIT School in 2006, Adele signed a rec ...

. The show also featured a tribute to

with an introduction by

Annie Lennox Ann Lennox (born 25 December 1954) is a Scottish singer-songwriter, political activist and philanthropist. After achieving moderate success in the late 1970s as part of the new wave band the Tourists, she and fellow musician Dave Stewart we ...

, a tribute speech by

Gary Oldman Gary Leonard Oldman (born 21 March 1958) is an English actor and filmmaker. Known for his versatility and intense acting style, he has received various accolades, including an Academy Award, a Golden Globe Award, and three British Academy Fi ...

and a performance by

Lorde Ella Marija Lani Yelich-O'Connor (born 7 November 1996), known professionally as Lorde ( ), is a New Zealand singer-songwriter. Taking inspiration from aristocracy for her stage name, she is known for her unconventional musical styles and i ...

with Bowie's long-time backing group. The trophy was designed by

Pam Hogg Pam Hogg (4 January) is a Scottish fashion designer who launched her first fashion collection in 1981. She has created clothes for the likes of Ian Astbury of The Cult, Paula Yates, Marie Helvin, Siouxsie Sioux and Debbie Harry of Blondie. Ear ...

References