Mammy Stereotype
   HOME

TheInfoList



OR:

A mammy is a U.S. historical
stereotype In social psychology, a stereotype is a generalized belief about a particular category of people. It is an expectation that people might have about every person of a particular group. The type of expectation can vary; it can be, for example ...
depicting black women who work in a white family and nurse the family's children. The fictionalized mammy character is often visualized as a larger-sized, dark-skinned woman with a motherly personality. The origin of the mammy figure stereotype is rooted in the history of
slavery in the United States The legal institution of human chattel slavery, comprising the enslavement primarily of Africans and African Americans, was prevalent in the United States of America from its founding in 1776 until 1865, predominantly in the South. Sl ...
. Black slave women were tasked with domestic and childcare work in
white American White Americans are Americans who identify as and are perceived to be white people. This group constitutes the majority of the people in the United States. As of the 2020 Census, 61.6%, or 204,277,273 people, were white alone. This represented ...
slaveholding households. The mammy stereotype was inspired by these domestic workers. The mammy caricature was used to create a narrative of black women being happy within slavery or within a role of servitude. The mammy stereotype associates black women with domestic roles and it has been argued it, combined with segregation and discrimination, limited job opportunities for black women during the
Jim Crow era The Jim Crow laws were state and local laws enforcing racial segregation in the Southern United States. Other areas of the United States were affected by formal and informal policies of segregation as well, but many states outside the Sout ...
, approximately 1877 to 1966.


History

The mammy caricature was first seen in the 1830s in antebellum proslavery literature as a way to oppose the description of slavery given by abolitionists. One of the earliest fictionalized versions of the mammy figure is Aunt Chloe in
Harriet Beecher Stowe Harriet Elisabeth Beecher Stowe (; June 14, 1811 – July 1, 1896) was an American author and abolitionist. She came from the religious Beecher family and became best known for her novel ''Uncle Tom's Cabin'' (1852), which depicts the harsh ...
's ''
Uncle Tom's Cabin ''Uncle Tom's Cabin; or, Life Among the Lowly'' is an anti-slavery novel by American author Harriet Beecher Stowe. Published in two volumes in 1852, the novel had a profound effect on attitudes toward African Americans and slavery in the U. ...
'', first published in 1852. Some scholars see the mammy figure as rooted in the history of
slavery in the United States The legal institution of human chattel slavery, comprising the enslavement primarily of Africans and African Americans, was prevalent in the United States of America from its founding in 1776 until 1865, predominantly in the South. Sl ...
. Slave
African American African Americans (also referred to as Black Americans and Afro-Americans) are an ethnic group consisting of Americans with partial or total ancestry from sub-Saharan Africa. The term "African American" generally denotes descendants of ens ...
women were tasked with the duties of
domestic worker A domestic worker or domestic servant is a person who works within the scope of a residence. The term "domestic service" applies to the equivalent occupational category. In traditional English contexts, such a person was said to be "in service ...
s in
white American White Americans are Americans who identify as and are perceived to be white people. This group constitutes the majority of the people in the United States. As of the 2020 Census, 61.6%, or 204,277,273 people, were white alone. This represented ...
households. Their duties included preparing meals, cleaning homes, and nursing and rearing their owners' children. Out of these circumstances arose the image of the mammy.Walker-Barnes (2014), p. 85-88


Segregation era and National Mall monument

While originating in the slavery period, the mammy figure rose to prominence during the
Reconstruction Era The Reconstruction era was a period in American history following the American Civil War (1861–1865) and lasting until approximately the Compromise of 1877. During Reconstruction, attempts were made to rebuild the country after the bloo ...
. Some scholars feel that in the
Southern United States The Southern United States (sometimes Dixie, also referred to as the Southern States, the American South, the Southland, or simply the South) is a geographic and cultural region of the United States of America. It is between the Atlantic Ocean ...
, the mammy played a role in
historical revisionism In historiography, historical revisionism is the reinterpretation of a historical account. It usually involves challenging the orthodox (established, accepted or traditional) views held by professional scholars about a historical event or times ...
efforts to reinterpret and legitimize their legacy of
chattel slavery Slavery and enslavement are both the state and the condition of being a slave—someone forbidden to quit one's service for an enslaver, and who is treated by the enslaver as property. Slavery typically involves slaves being made to perf ...
and racial oppression. The mammy image became especially prominent in the era of racial segregation, and reproductions of it persisted into the 21st century. In 1923, the
United Daughters of the Confederacy The United Daughters of the Confederacy (UDC) is an American neo-Confederate hereditary association for female descendants of Confederate Civil War soldiers engaging in the commemoration of these ancestors, the funding of monuments to them, ...
proposed the erection of a mammy statue on the
National Mall The National Mall is a Landscape architecture, landscaped park near the Downtown, Washington, D.C., downtown area of Washington, D.C., the capital city of the United States. It contains and borders a number of museums of the Smithsonian Institut ...
. The proposed statue would have been dedicated to "The Black Mammy of the South". The bill received a standing ovation in the Senate, where it passed with bipartisan consensus, but died in committee in the House following written protests from thousands of black women.


Historical criticism

The
historicity Historicity is the historical actuality of persons and events, meaning the quality of being part of history instead of being a historical myth, legend, or fiction. The historicity of a claim about the past is its factual status. Historicity denot ...
of the mammy figure is questionable. Historical accounts point to the identity of most female domestic servants as
teenagers Adolescence () is a transitional stage of physical and psychological development that generally occurs during the period from puberty to adulthood (typically corresponding to the age of majority). Adolescence is usually associated with the te ...
and
young adults A young adult is generally a person in the years following adolescence. Definitions and opinions on what qualifies as a young adult vary, with works such as Erik Erikson's stages of human development significantly influencing the definition of ...
, not "grandmotherly types" such as the mammy.
Melissa Harris-Perry Melissa Victoria Harris-Perry (born October 2, 1973), formerly known as Melissa Victoria Harris-Lacewell, is an American writer, professor, television host, and political commentator with a focus on African-American politics. Harris-Perry hoste ...
has argued that the mammy was a creation of the imagination of the
white supremacy White supremacy or white supremacism is the belief that white people are superior to those of other races and thus should dominate them. The belief favors the maintenance and defense of any power and privilege held by white people. White su ...
, which reimagined the powerless, coerced slave girls as soothing, comfortable, and consenting women. This contradicts other historically accurate accounts of enslaved women fearing for their lives at the hands of abusive masters. In 1981,
Andy Warhol Andy Warhol (; born Andrew Warhola Jr.; August 6, 1928 – February 22, 1987) was an American visual artist, film director, and producer who was a leading figure in the visual art movement known as pop art. His works explore the relationsh ...
included the mammy in his Myths series, alongside other mythological and folklore characters such as
Santa Claus Santa Claus, also known as Father Christmas, Saint Nicholas, Saint Nick, Kris Kringle, or simply Santa, is a Legend, legendary figure originating in Western Christianity, Western Christian culture who is said to Christmas gift-bringer, bring ...
,
Mickey Mouse Mickey Mouse is an animated cartoon Character (arts), character co-created in 1928 by Walt Disney and Ub Iwerks. The longtime mascot of The Walt Disney Company, Mickey is an Anthropomorphism, anthropomorphic mouse who typically wears red sho ...
, and
Superman Superman is a superhero who appears in American comic books published by DC Comics. The character was created by writer Jerry Siegel and artist Joe Shuster, and debuted in the comic book ''Action Comics'' #1 (cover-dated June 1938 and publi ...
. In ''Mammy: A Century of Race, Gender, and Southern Memory'' (2008), Kimberly Wallace-Sanders argued that the mammy's stereotypical attributes point to the source of her inspiration: "a long lasting and troubled marriage of racial and gender
essentialism Essentialism is the view that objects have a set of attributes that are necessary to their identity. In early Western thought, Plato's idealism held that all things have such an "essence"—an "idea" or "form". In ''Categories'', Aristotle sim ...
,
mythology Myth is a folklore genre consisting of narratives that play a fundamental role in a society, such as foundational tales or origin myths. Since "myth" is widely used to imply that a story is not objectively true, the identification of a narrat ...
, and southern
nostalgia Nostalgia is a sentimentality for the past, typically for a period or place with happy personal associations. The word ''nostalgia'' is a learned formation of a Greek language, Greek compound, consisting of (''nóstos''), meaning "homecoming", ...
." The romanticized mammy image survives in the popular imagination of the modern United States. Psychologist
Chanequa Walker-Barnes Chanequa Walker-Barnes is an American theologian and psychologist. Her research as a clinical psychologist has focused on African American health disparities, and as a womanist theologian she has written about the myth of the "StrongBlackWoman" an ...
argues that
political correctness ''Political correctness'' (adjectivally: ''politically correct''; commonly abbreviated ''PC'') is a term used to describe language, policies, or measures that are intended to avoid offense or disadvantage to members of particular groups in socie ...
has led to the mammy figure being less prevalent in the 21st-century culture, but the mammy archetype still influences the portrayal of African-American women in fiction, as good caretakers, nurturing, selfless, strong, and supportive, the
supporting character A supporting character is a character in a narrative that is not the focus of the primary storyline, but is important to the plot/protagonist, and appears or is mentioned in the story enough to be more than just a minor character or a cameo ap ...
s to white
protagonist A protagonist () is the main character of a story. The protagonist makes key decisions that affect the plot, primarily influencing the story and propelling it forward, and is often the character who faces the most significant obstacles. If a st ...
s. She cites as examples
Miranda Bailey Miranda Bailey, M.D., F.A.C.S. is a fictional character from the medical drama television series ''Grey's Anatomy''. The character was created by series creator and producer Shonda Rhimes, and has been portrayed by actress Chandra Wilson since the ...
,
Mercedes Jones Mercedes Jones is a fictional character from the Fox popular musical comedy-drama series '' Glee''. The character is portrayed by actress Amber Riley, and has appeared in ''Glee'' from its pilot episode, first broadcast on May 19, 2009. Merced ...
, and Ivy Wentz.


Fictional characteristics

The mammy is usually portrayed as an older woman,
overweight Being overweight or fat is having more body fat than is optimally healthy. Being overweight is especially common where food supplies are plentiful and lifestyles are sedentary. , excess weight reached epidemic proportions globally, with mo ...
, and
dark skin Dark skin is a type of human skin color that is rich in melanin pigments. People with very dark skin are often referred to as "black people", although this usage can be ambiguous in some countries where it is also used to specifically refer to d ...
ned. She is an idealized figure of a caregiver: amiable, loyal, maternal, non-threatening, obedient, and submissive. The mammy figure demonstrates
deference Deference (also called submission or passivity) is the condition of submitting to the espoused, legitimate influence of one's superior or superiors. Deference implies a yielding or submitting to the judgment of a recognized superior, out of re ...
to white authority. On occasion, the mammy is also depicted as a sassy woman. She is devoted to her owners/employers and her primary goal in life is to care for their needs. In some portrayals, the mammy has a family of her own. But her caregiving duties always come first, leading to the mammy being portrayed as a neglectful parent or grandparent. And while the mammy is devoted to her white family, she often treats her own family poorly. Moreover, she has no black friends.
Melissa Harris-Perry Melissa Victoria Harris-Perry (born October 2, 1973), formerly known as Melissa Victoria Harris-Lacewell, is an American writer, professor, television host, and political commentator with a focus on African-American politics. Harris-Perry hoste ...
describes the relationship between the mammy and other African Americans in ''Sister Citizen: Shame, Stereotypes, and Black Women in America'' (2011) by summarizing that "Mammy was not a protector or defender of black children or communities. She represented a maternal ideal, but not in caring for her own children. Her love, doting, advice, correction, and supervision were reserved exclusively for white women and children." This stereotype contrasts with the
Jezebel stereotype Stereotypes of African Americans are misleading beliefs about the culture of people of African descent who reside in the United States, largely connected to the racism and discrimination which African Americans are subjected to. These beliefs ...
, which depicts younger African-American women as conniving and
promiscuous Promiscuity is the practice of engaging in sexual activity frequently with different Sexual partner, partners or being indiscriminate in the choice of sexual partners. The term can carry a moral judgment. A common example of behavior viewed as pro ...
. The mammy is occasionally depicted as a religious woman. More often than not, the mammy is an asexual figure, "devoid of any personal desires that might tempt her to sin". This helps the mammy serve as both a
confidante The confidant ( or ; feminine: confidante, same pronunciation) is a character in a story whom a protagonist confides in and trusts. Confidants may be other principal characters, characters who command trust by virtue of their position such as ...
and a moral guide to her young charges, capable of keeping them in line. Kimberly Wallace-Sanders includes other characteristics of the mammy in ''Mammy. A Century of Race, Gender, and Southern Memory'' (2008): A large dark body, a round smiling face, a deeply sonorous and effortlessly soothing voice, a raucous laugh. Her personal attributes include infinite patience, self-deprecating wit, an implicit understanding and acceptance of her own inferiority, and her devotion to whites. The mammy was also large-breasted, desexualized, and potentially hostile towards black men. Many of these characteristics were denied to African-American female slaves but were generally attributed to the mammy.


Clothing

The dress often reflects the status of her owner. The mammy is usually neat and clean and wears attire that is suitable for her domestic duties. Sometimes a mammy considers herself to be dressed up, but that is usually just an addition of a bonnet and a silk velvet mantle, which probably belonged to her owner.


Education

The stereotypical mammy is often illiterate, though intelligent in her own way. However, as intelligent as she is, most of her intelligence is a result of past experiences and conflicts. In particular, a mammy of an aristocratic family can be identified by her air of refinement.


Living conditions

When the mammy does not stay in the house of her owner or is not busy attending to the needs of the owner's children, she usually lives with her husband and children in a cabin that is distinguished from the cabins of the other enslaved people in either size or structure. Her cabin stands near the owner's house, but at a distance from the cabins of the other enslaved people. Although her duties are far less tiring and strenuous than those of the other slaves, her hours are often long, leaving little time for her own leisure. Not until the mammy becomes too old for these duties does she enjoy any home life of her own, since she is always preoccupied with the home life of her owner. There is a flexibility about the mammy's duties that distinguishes her from just being an ordinary nurse or a
wet nurse A wet nurse is a woman who breastfeeds and cares for another's child. Wet nurses are employed if the mother dies, or if she is unable or chooses not to nurse the child herself. Wet-nursed children may be known as "milk-siblings", and in some cu ...
, even though there is a possibility that she can perform either of these tasks. In some of the wealthier households, the fictional mammy has assistants who would help her take care of the household's children. These women are often much younger than the mammy herself. The mammy, unlike other slaves, is usually not up for sale, and the children of the mammy are kept in the same family for as long as possible, retaining the same relationships that the mammy has with the owner. There are oftentimes when a mammy is forced to leave her own children behind in order to care for the owner's children. In many cases mammies choice to even have their own children is taken away because they need to be able to fully provide nutrition to their owner's children, and there is a fear that if they are feeding their own children as well there may not be enough milk for the owner's children.


Roles in plantation households

The fictional role of the mammy in plantation households grows out of the roles of enslaved African-Americans on the plantation. African-American slaves played vital roles in the plantation household. For the mammy, the majority of these duties generally are related to caring for the children of the owner's family, thus relieving the mistress of the house of all the drudgery work that is associated with child care. When the children have grown up and were able to take care of themselves properly, the mammy's main role is to help the mistress with household tasks. As her years of service with the family increase, the mammy's sphere of influence increases as well. She is next to the mistress in authority and has the ability to give orders to everybody in the house. The mammy is often considered to be part of the slaveholding family as much as its blood members were considered. Although she is considered of a lower status, she is still included in the inner circle. She has often been referred to as a "unique type of foster motherhood". Aside from just tending to the needs of the children, the mammy is also responsible for teaching the proper
etiquette Etiquette () is the set of norms of personal behaviour in polite society, usually occurring in the form of an ethical code of the expected and accepted social behaviours that accord with the conventions and norms observed and practised by a ...
to them, such as addressing the elders on the plantation as "aunt" or "uncle", as well as what was best to say on a particular occasion and what was not. The mammy is able to discipline her charges whenever they do something undesirable, and is able to retain their respect towards her, even after the children have grown to adults.


Advertising

The mammy caricature has been used as advertisements for corporations especially within the food industry. In 2020 the brand
Aunt Jemima Pearl Milling Company (formerly known as Aunt Jemima from 1889 to 2021) is an American breakfast brand for pancake mix, syrup, and other breakfast food products. The original version of the pancake mix for the brand was developed in 1888–188 ...
came under criticism for its branding after receiving public criticism about the company using a mammy caricature as its logo. The character of Aunt Jemima was not a real person and was portrayed by several people, beginning with freed slave
Nancy Green Nancy Green (March 4, 1834 – August 30, 1923) was an American former enslaved woman, nanny, cook, activist, and the first of many African-American models and performers hired to promote a corporate trademark as "Aunt Jemima". The famous Aunt J ...
from 1893 to 1923, followed by others including Anna Robinson (1923–1951),
Edith Wilson Edith Wilson ( Bolling, formerly Galt; October 15, 1872 – December 28, 1961) was the first lady of the United States from 1915 to 1921 and the second wife of President Woodrow Wilson. She married the widower Wilson in December 1915, during hi ...
(1948–1966), and Ethel Ernestine Harper (the 1950s). One of the founders of Aunt Jemima came up with the name and branding after hearing a minstrel song called "Old Aunt Jemima". Subsequently, other companies who profited from using images of black caricatures received criticism as well.
Uncle Ben's Ben's Original, formerly called Uncle Ben's, is an American brand of parboiled rice and other related food products that was introduced by Converted Rice Inc., which is now owned by Mars, Inc. Its headquarters are in Denver Harbor, Houston, Texas ...
,
Mrs. Butterworth's Mrs. Butterworth's is an American brand of syrups and pancake mixes owned by Conagra Brands. The syrups come in distinctive bottles shaped as the character "Mrs. Butterworth", represented in the form of a matronly woman. The syrup was introduced ...
, and
Cream of Wheat Cream of Wheat is an American brand of farina, a type of breakfast porridge mix made from wheat middlings. It looks similar to grits, but is smoother in texture since it is made with ground wheat kernels instead of ground corn. It was first ma ...
are some of the companies that were spotlighted. In 2021,
Quaker Oats The Quaker Oats Company, known as Quaker, is an American food conglomerate based in Chicago. It has been owned by PepsiCo since 2001. History Precursor miller companies In the 1850s, Ferdinand Schumacher and Robert Stuart founded oat mills. S ...
, the owners of the Aunt Jemima brand, decided to rebrand it as The Pearl Milling Company and changed its logo from the mammy caricature to an image of a traditional milling building. ''
Aunt Priscilla's Recipes Aunt Priscilla was a pseudonym for the columnist Eleanor Purcell of ''The Baltimore Sun''. Purcell used the image of the Mammy archetype to create a cooking column called ''Aunt Priscilla's Recipes'' which was purported to be written by an African ...
'' was a food and recipe column published in the ''Baltimore Sun'' during the 1930s.
Aunt Priscilla Aunt Priscilla was a pseudonym for the columnist Eleanor Purcell of ''The Baltimore Sun''. Purcell used the image of the Mammy archetype to create a cooking column called ''Aunt Priscilla's Recipes'' which was purported to be written by an African ...
was a mammy caricature who was the stereotypical good southern cook who spoke in a broken and exaggerated dialect. The alias of Aunt Priscilla was actually a white woman named
Eleanor Purcell Aunt Priscilla was a pseudonym for the columnist Eleanor Purcell of ''The Baltimore Sun''. Purcell used the image of the Mammy archetype to create a cooking column called ''Aunt Priscilla's Recipes'' which was purported to be written by an African ...
. Purcell also released several cookbooks under the alias. Purcell also took up the person of Aunt Ada in a column for ''The Evening Sun'' named "Ask Aunt Ada". Black women were often the faces of these food or housekeeping columns because of the stereotypes like the mammy which associated them with servant and domestic roles. Images such as Aunt Jemima and Aunt Priscilla were mammy caricatures that created a negative and limiting representation as servant roles for white families.


Cinema

In the early 20th century, the mammy character was common in many films.
Hattie McDaniel Hattie McDaniel (June 10, 1893October 26, 1952) was an American actress, singer-songwriter, and comedian. For her role as Mammy in ''Gone with the Wind'' (1939), she won the Academy Award for Best Supporting Actress, becoming the first African ...
became the first African American to win an Academy Award for Best Supporting Actress with her performance as "Mammy" in ''
Gone with the Wind Gone with the Wind most often refers to: * ''Gone with the Wind'' (novel), a 1936 novel by Margaret Mitchell * ''Gone with the Wind'' (film), the 1939 adaptation of the novel Gone with the Wind may also refer to: Music * ''Gone with the Wind'' ...
'' in 1939. In 1940, shortly after the win, the NAACP scrutinized McDaniel's role, and criticized Hollywood for the lack of diverse Black roles and characters outside of servitude. McDaniel responded to backlash by saying, "Why should I complain about making $7,000 playing a maid? If I didn't, I'd be making $7 a week actually being one." Some of the contemporary media portrayals of the mammy caricature have been acted out by black men (Henson, 2013). A contemporary portrayal of the mammy caricature is seen in the film ''
Big Momma's House ''Big Momma's House'' is a 2000 American buddy cop comedy film, directed by Raja Gosnell, and written by Darryl Quarles and Don Rhymer. The film stars Martin Lawrence as an FBI agent who is tasked with tracking down an escaped convict and hi ...
'' directed by
Raja Gosnell Raja Raymond Gosnell (born December 9, 1958) is an American filmmaker and film editing, editor. He is best known for directing comedies including ''Never Been Kissed'', ''Big Momma's House'', and ''Scooby-Doo (film), Scooby-Doo''. As well as fam ...
and starring
Martin Lawrence Martin Fitzgerald LawrenceStated in interview on ''Inside the Actors Studio'' (born April 16, 1965) is an American comedian and actor. He came to fame during the 1990s, establishing a Hollywood career as a leading actor. He got his start playin ...
. In the movie Martin Lawrence plays an FBI agent, Malcolm Turner, who goes undercover as "Big Momma" Hattie Mae Pierce, who exhibits the stereotypical mannerisms and appearance of a mammy caricature. The character of Big Momma is a plus-size older black matriarch and homemaker with overtly religious beliefs and a nurturing demeanor. Another mammy stereotype that the movie displays is the one of midwifery and domestic work. This originates from the history of older Black women serving as midwives on plantations. ''The Help'' is a movie based on a novel by Kathryn Stockett about Black maids of white families in Jackson Mississippi during the 1960s. The novel and film center around the experience of Black domestic workers, influenced by the writer and director both having Black nannies growing up. The story is good from the perspective of the main character Skeeter, who has also been raised by a Black nanny. During the movie, Skeeter convinces several Black maids to share their stories and grievances, which causes an uproar. The movie came under criticism for several reasons. One being that both the novel and film were written and executed by white people, whose portrayals of Black maids were derived from the limited perspectives of people who did not share the life experiences of the people being depicted. The Association of Black Historians released a statement saying, "The Help distorts, ignores and trivializes the experiences of black domestic workers." When asked about her role in the movie, Viola Davis expressed her concern with playing the role because of the stereotype. However, she argued that the mammy remains a caricature because she is never humanized in the writings or portrayals. Davis' mother and grandmother also worked as maids, so she was familiar with the experience and lives of black women within domestic work. Davis also challenged filmmakers to explore the lives of these women outside of the kitchen and to not limit their identity to that of maids.


Comics

* Rachel, ''Bobby's Make-Believe'', 1919, ''
Gasoline Alley ''Gasoline Alley'' is a comic strip created by Frank King and distributed by Tribune Content Agency. It centers on the lives of patriarch Walt Wallet, his family, and residents in the town of Gasoline Alley, with storylines reflecting traditio ...
'', 1921. * Opal, Edgar Martin's ''
Boots and Her Buddies ''Boots and Her Buddies'' was an American comic strip by Edgar Martin that ran from 1924 to 1968, syndicated by the Newspaper Enterprise Association. Some newspapers presented the strip under the shortened title ''Boots''. The character of Boots ...
''


Dolls and ceramics

Mammy imagery can be found in the form of several objects including dolls, ceramics, cookie jars, salt and pepper shakers, and other household items. The mammy caricature was part of post Civil War propaganda that spread negative and false stereotypes about African Americans. These mammy ceramics and dolls had similar effects as the false representations created by minstrel shows. These figurines often had exaggerated features and tried to falsely portray African Americans as "docile, dumb and animated". Despite their racist meaning, these items have been passed down and seen as memorabilia. Although these mammy dolls and ceramics dehumanize Black people, some of them are still valued and sold for hundreds of dollars. In Natchez, Mississippi there is a roadside restaurant called Mammy's Cupboard that was founded in 1940. The building is shaped like a mammy caricature along with a head-wrap and long red skirt. Similar to Aunt Jemima, Mammy's Cupboard use the imagery and the stereotype of Black women to promote a business. The restaurant's use of a mammy caricature to portray Black servitude is reminiscent of how it was done in the Old South. The character
Beloved Belindy Raggedy Ann is a character created by American writer Johnny Gruelle (1880–1938) that appeared in a series of books he wrote and illustrated for young children. Raggedy Ann is a rag doll with red yarn for hair and a triangle nose. Gruelle r ...
was designed by
Raggedy Ann Raggedy Ann is a character created by American writer Johnny Gruelle (1880–1938) that appeared in a series of books he wrote and illustrated for young children. Raggedy Ann is a rag doll with red yarn for hair and a triangle nose. Gruelle re ...
creator
Johnny Gruelle John Barton Gruelle (December 24, 1880 – January 9, 1938) was an American artist, political cartoonist, children's book and comics author, illustrator, and storyteller. He is best known as the creator of Raggedy Ann and Raggedy Andy dolls and ...
. This character was sold as a doll and featured in books.


Novels

* Beloved Belindy Johnny Gruelle


Television

Television Television, sometimes shortened to TV, is a telecommunication medium for transmitting moving images and sound. The term can refer to a television set, or the medium of television transmission. Television is a mass medium for advertisin ...
s did not become common in US household until around the mid to late 1940s, making radio shows popular forms of entertainment for the American family. In 1939, Beulah Brown, debuted as a character on the radio show ''Homeward Unincorporated.'' Beulah, as a character, was highly stereotypical and was the quintessential mammy figure auditorily. The character was originally played by white actor
Marlin Hurt Marlin Hurt (May 27, 1904/1905 – March 21, 1946) was an American stage entertainer and radio actor who was best known for originating the dialect comedy role of Beulah made famous on the ''Fibber McGee and Molly'' program and the first seas ...
. The character was well taken to and added to several other radio shows. Over time, the creators and producer of these shows wanted to have an actual Black women as the voice of the character.
Hattie McDaniel Hattie McDaniel (June 10, 1893October 26, 1952) was an American actress, singer-songwriter, and comedian. For her role as Mammy in ''Gone with the Wind'' (1939), she won the Academy Award for Best Supporting Actress, becoming the first African ...
was given the role on the radio version in 1947, as she was famous for her multiple other award-winning performances portraying the mammy stereotype. The radio show was taken to television in the early 1950s and went on to run for three seasons. The first of season of the show, starred
Ethel Waters Ethel Waters (October 31, 1896 – September 1, 1977) was an American singer and actress. Waters frequently performed jazz, swing, and pop music on the Broadway stage and in concerts. She began her career in the 1920s singing blues. Her not ...
, who later left the series due to not wanting to portray the mammy stereotype any longer. McDaniel, took over the role for the second season, filming a total of six episodes before becoming ill. McDaniel has been noted to have chosen to play these mammy roles time and time again as they were the only accessible roles for black actress during this time. Moreover, she made more money portraying these characters than she would have as an actual maid. Similar to how she was given the role on the radio, McDaniel was the epitome of what a mammy looked like as well with being big in size, large mouth, and dark skin that contrast from white teeth and big eyes. The role on television was also portrayed by
Louise Beavers Louise Beavers (March 8, 1902 – October 26, 1962) was an American film and television actress. From the 1920s until 1960, she appeared in dozens of films and two hit television shows. She was most often cast in the roles of a maid, servan ...
. Aside from the actress that portrayed her, Beulah, as a character, had all the characteristics of a mammy. She always made sure her "family", more the family works for, is well taken care of. Helping them at any cost and putting their need above hers can be seen in multiple episodes of the show. The NAACP, and other critics, did not like the image of the Black American women the show represented as it supported the mammy stereotype. Over time, the image of the mammy was given a contemporary makeover. Some of the more contemporary features that the mammy received were that her head rag was removed and she became smaller, as well as lighter in complexion. In addition, her owner was not always white. Some contemporary television sitcoms which featured mammies include '' Maude'', where the character Florida, played by
Esther Rolle Esther Elizabeth Rolle (November 8, 1920 – November 17, 1998) was an American actress. She is best known for her role as Florida Evans, on the CBS television sitcom '' Maude,'' for two seasons (1972–1974), and its spin-off series '' G ...
, worked as a domestic for a white family. A spin-off titled ''
Good Times ''Good Times'' is an American television sitcom that aired for six seasons on CBS, from February 8, 1974, to August 1, 1979. Created by Eric Monte and Mike Evans and developed by executive producer Norman Lear, it was television's first African ...
'' was made, where Rolle's character became the center of the series; the show focused on her family, which lived generally happy lives in a low-income housing project. Other television series that featured mammies as characters include ''
That's My Mama ''That's My Mama'' is an American television sitcom that was originally broadcast on the ABC network from September 4, 1974 until December 24, 1975. There are 39 episodes of this series. ''That's My Mama'' was never a ratings success, having alw ...
'', ''
Gimme a Break! ''Gimme a Break!'' is an American television sitcom created by Morton Lachman, Mort Lachman and Sy Rosen, that aired on NBC for six seasons from October 29, 1981, to May 12, 1987. The series starred Nell Carter as the housekeeper for a widowed ...
'' and ''
What's Happening!! ''What's Happening!!'' is an American sitcom television series that aired on ABC from August 5, 1976, until April 28, 1979, premiering as a summer series. Due to other shows being cancelled across the network, and good ratings and reviews from ...
''. When other contemporary mammies emerged, they usually retained their occupation as domestic workers and exhibited these physical feature changes; however, their emotional qualities remained the same. These contemporary mammies continued to be quick-witted and remained highly opinionated. A new twist in the outlook of the contemporary mammy occurred in the sitcom ''
The Jeffersons ''The Jeffersons'' is an American sitcom television series that was broadcast on CBS from January 18, 1975, to July 2, 1985, lasting 11 seasons and a total of List of The Jeffersons episodes, 253 episodes. ''The Jeffersons'' is one of the longe ...
'', where Florence, a maid played by
Marla Gibbs Marla Gibbs (born Margaret Theresa Bradley; June 14, 1931) is an American actress, singer, comedian, writer and television producer, whose career spans six decades. Gibbs is known for her role as George Jefferson's maid, Florence Johnston, in th ...
, works for an affluent African-American family. ''
A Different World ''A Different World'' is an American sitcom (and a spin-off of ''The Cosby Show'') television series that aired for six seasons on NBC from September 24, 1987 to July 9, 1993. The series originally centered on Denise Huxtable ( Lisa Bonet) an ...
'' was a 1980s
sitcom A sitcom, a portmanteau of situation comedy, or situational comedy, is a genre of comedy centered on a fixed set of characters who mostly carry over from episode to episode. Sitcoms can be contrasted with sketch comedy, where a troupe may use ne ...
that featured students at a fictional
historically black college Historically black colleges and universities (HBCUs) are institutions of higher education in the United States that were established before the Civil Rights Act of 1964 with the intention of primarily serving the African-American community. Mo ...
named Hillman. In an episode titled "Mammy Dearest", the mammy stereotype was discussed. The episode centered on an exhibition planned by the character Whitley Gilbert. In the exhibition, Gilbert included images of a "mammy". The character of Charnele Brown is upset and wants it removed from the exhibition. Gilbert and others argue that they must reclaim the image and separate it from its racist history. Later in the episode Brown reveals a childhood story in which she dressed up a Nubian princess for a costume contest at school. When she won, she was referred to as "
Aunt Jemima Pearl Milling Company (formerly known as Aunt Jemima from 1889 to 2021) is an American breakfast brand for pancake mix, syrup, and other breakfast food products. The original version of the pancake mix for the brand was developed in 1888–188 ...
". The incident was traumatic for her because she felt that was how people saw her.Favour, Jonathan (October 1, 2020)
"A Different World: Mammy Dearest"
Shades of Noir.


See also

*
Black matriarchy Black matriarchy is a term for the black American families mostly led by women. First usage The issue was first brought to national attention in 1965 by sociologist and later Democratic Senator Daniel Patrick Moynihan, in the Moynihan Report (al ...
*
Dinah In the Book of Genesis, Dinah (; ) was the seventh child and only daughter of Leah and Jacob, and one of the matriarchs of the Israelites. The episode of her violation by Shechem, son of a Canaanite or Hivite prince, and the subsequent vengean ...
*
Madame Sul-Te-Wan Madame Sul-Te-Wan (born Nellie Crawford; March 7, 1873 – February 1, 1959) was the first black actress to sign a film contract and be a featured performer.Lowe, Denise. ''An Encyclopedic Dictionary of Women in Early American Films'', Hawo ...
*
Stereotypes of African Americans Stereotypes of African Americans are misleading beliefs about the culture of people of African descent who reside in the United States, largely connected to the racism and discrimination which African Americans are subjected to. These beliefs ...
*
Uncle Tom Uncle Tom is the title character of Harriet Beecher Stowe's 1852 novel, ''Uncle Tom's Cabin''. The character was seen by many readers as a ground-breaking humanistic portrayal of a slave, one who uses nonresistance and gives his life to protect ...


References


Inline citations


General references

* * Bernstein, Robin
''Racial Innocence: Performing American Childhood from Slavery to Civil Rights''
(New York: New York University Press, 2011), 157, 174–176, 180–181. * Bogle, Donald, ''Toms, Coons, Mulattoes, Mammies, & Bucks: An Interpretive History of Blacks in American Films'' (New York: Continuum, 1973/1994), 57. * Camacho, Roseanne V., "Race, Region, and Gender in a Reassessment of Lillian Smith." ''Southern Women: Histories and Identities''. Columbia: University of Missouri Press, 1992. p. 168. * Clinton, Catherine, ''The Plantation Mistress: Woman's World in the Old South'' (New York: Pantheon Books, 1982), 201–202. * Jewel, K. Sue, ''From Mammy to Miss America and Beyond: Cultural Images and the Shaping of US Social Policy'', 1993. * Parkhurst, Jessie W., "The Role of the Black Mammy in the Plantation Household", ''The Journal of Negro History'', Vol. 23, No. 3, July 1938 * Smith, Lillian, ''Killers of the Dream''. New York: W.W. Norton, 1949. p. 123-4. * Thurber, Cheryl, "The Development of the Mammy Image and Mythology." ''Southern Women: Histories and Identities'', Columbia: University of Missouri Press, 1992. p. 96. * Turner, Patricia A., ''Ceramic Uncles & Celluloid Mammies: Black Images and Their Influence on Culture'' (New York: Anchor Books, 1994), 44.


External links

* Pilgrim, David.
The Mammy Caricature
. Jim Crow Museum of Racist Memorabilia. Ferris State University, Michigan.

American Studies at the University of Virginia * *https://shadesofnoir.org.uk/a-different-world-mammy-dearest/ {{African American caricatures and stereotypes African-American gender relations African-American-related controversies Ageism Blackface minstrel characters Stereotypes of African Americans Stereotypes of black women Stereotypes of working-class women Female stock characters Slang terms for women