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Mad Decent is an American record label founded by
Diplo Thomas Wesley Pentz (born November 10, 1978), known professionally as Diplo, is an American DJ and music producer. He is the co-creator and lead member of the electronic dancehall music project Major Lazer, a member of the supergroup LSD with ...
. The label has helped introduce Brazilian baile funk and Angolan
kuduro Kuduro (or kuduru) is a type of music and dance from Angola. It is characterized as uptempo, energetic, and danceable. Kuduro was developed in Luanda, Angola in the late 1980s. Producers sampled traditional carnival music like soca and zouk bé ...
to clubs around the world. Recently, it has popularized
moombahton Moombahton (, ) is an electronic dance music genre, derived from house music and reggaeton, that was created by American DJ and producer Dave Nada in Washington, D.C., in 2009. Nada coined the name as a portmanteau of "Moombah" (a track by Sur ...
, a genre of electronic dance music created by DJ
Dave Nada David Villegas, better known professionally as Dave Nada, is an Ecuadorian-American DJ and producer credited with creating the fusion-genre Moombahton. He is a member of the production and DJ duo Nadastrom and co-founder of Hermanito Label along ...
. The genre on the label was mostly popularized by
Dillon Francis Dillon Hart Francis (born October 5, 1987), also known by the stage name DJ Hanzel, is an American electronic music producer and DJ. Early life Francis was born in Los AngelesAhmed, Insanul (March 13, 2012Who Is Dillon Francis?Complex. Retri ...
after collaborating with Diplo on Francis's 2012 track "Que Que". The label is also known for its series of concerts in major cities known as the Mad Decent Block Party.


History

Mad Decent was founded in 2006 by
Diplo Thomas Wesley Pentz (born November 10, 1978), known professionally as Diplo, is an American DJ and music producer. He is the co-creator and lead member of the electronic dancehall music project Major Lazer, a member of the supergroup LSD with ...
. In 2010, the label moved from Philadelphia to Los Angeles. In 2011, it announced the launch of the imprint label Jeffrees as "an outlet to curate and promote new music that errs on the side of experimental, in keeping with the label’s original mission." The label gained more attention in 2012 and 2013, with the worldwide success of
Baauer Harry Bauer Rodrigues (born April 30, 1989), known professionally as Baauer, is an American record producer and DJ, best known for his double platinum song "Harlem Shake (song), Harlem Shake". He has produced varied dance music from the age of 13 ...
's single " Harlem Shake", which went viral on
YouTube YouTube is a global online video platform, online video sharing and social media, social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by ...
. Since 2008, the label has created a multiple city Mad Decent Block Party tour throughout the United States. This travelling festival began at a much smaller scale with simply a rented tent, dunk tank and bbq on a Philadelphia street (Block of 12th St. and Spring Garden St.). The event is in line with the overall concept of the label showcasing global pop and dance music. The featured artists at the events has expanded from featuring Mad Decent's roster to high-profile artists such as
Matt and Kim Matt and Kim (sometimes stylized MATT and KIM) are an American indie electronic duo from Brooklyn, New York City. The group formed in 2004 and consist of Matt Johnson (vocals/keyboards) and Kim Schifino (drums). The duo is known for its upbeat d ...
and Outkast. For Christmas 2013, the label re-released various singles from the label mixed with Christmas songs. These were compiled in an eight-track EP titled ''A Very Decent Christmas''. Mad Decent has seen four subsequent Christmas albums out on the label since the initial compilation. 2015 saw Mad Decent release Major Lazer's "Lean On," which Spotify named the most streamed song of all time that year. In 2016, Mad Decent launched a sub-label, Good Enuff.


Associated artists

Source:


Labels

Through the label's Decent Distribution service, Mad decent has distributed the following labels: *Higher Ground *Good Enuff *Pizzaslime *Dog Show Records (run by
100 gecs 100 Gecs (stylized in all lowercase) are an American hyperpop duo formed in 2015 that consists of Dylan Brady and Laura Les. They self-released their debut album, '' 1000 Gecs'', in 2019 to critical acclaim, followed by a "companion" remix alb ...
member
Dylan Brady Dylan Marshall Brady (born November 27, 1993) is an American music producer and singer-songwriter best known for being one half of experimental electronic music duo 100 Gecs, alongside Laura Les. He also owns and operates his own record label, ...
)


See also

*
List of record labels File:Alvinoreyguitarboogie.jpg File:AmMusicBunk78.jpg File:Bingola1011b.jpg Lists of record labels cover record labels, brands or trademarks associated with marketing of music recordings and music videos. The lists are organized alphabetically, b ...


References


External links

* {{Authority control American record labels American independent record labels Record labels established in 2005 Electronic dance music record labels Hip hop record labels