MTV Flux was a

television channel A television channel is a terrestrial frequency or virtual number over which a television station or television network is distributed. For example, in North America, "channel 2" refers to the terrestrial or cable band of 54 to 60 MHz, with ...

in the

United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the continental mainland. It comprises England, Scotland, Wales and North ...

and

Ireland Ireland ( ; ga, Éire ; Ulster Scots dialect, Ulster-Scots: ) is an island in the Atlantic Ocean, North Atlantic Ocean, in Northwestern Europe, north-western Europe. It is separated from Great Britain to its east by the North Channel (Grea ...

. The version in the UK and Ireland launched on 6 September 2006. The brand started as a

website A website (also written as a web site) is a collection of web pages and related content that is identified by a common domain name and published on at least one web server. Examples of notable websites are Google Search, Google, Facebook, Amaz ...

on 1 August. It used bandwidth that was originally used to broadcast

VH2 VH2 was a sister channel to VH1 in the United Kingdom. It launched in 2003, and slowly became an Indie rock channel, aimed primarily at men in the 25-34 demographic. It mainly showed music videos, though it also aired documentaries about artists ...

. There is an MTV 'Flux' channel in

Japan Japan ( ja, 日本, or , and formally , ''Nihonkoku'') is an island country in East Asia. It is situated in the northwest Pacific Ocean, and is bordered on the west by the Sea of Japan, while extending from the Sea of Okhotsk in the north ...

, which launched in 2007. Unlike VH2, which focused mainly on

indie music Independent music (also commonly known as indie music or simply indie) is music that is produced independently from commercial record labels or their subsidiaries, a process that may include an autonomous, DIY ethic, do-it-yourself approach to r ...

, MTV Flux broadcast a wider range of music and music-related programming, with styles ranging from current chart hits to classic pop/rock songs. The idea of the channel was to give viewers "control" by allowing them to send in video clips to the website and the TV channel if approved by the online community and (for television broadcast) MTV. The channel also showed music videos.

Shows

The first show broadcast on MTV Flux was: Up, Up, Down, Down... (short for the complete

Konami Code The Konami Code ( ja, コナミコマンド, ''Konami Komando'', "Konami command"), also commonly referred to as the Contra Code and sometimes the 30 Lives code, is a cheat code that appears in many Konami video games, as well as some non-Konam ...

which serves as its full official title), an hour-long show, hosted by

Colin Griffiths Colin Griffiths (born 16 August 1983) is an English comedian, DJ, VJ and writer. He is most famous for his work as host of the MTV show ''Up, Up, Down, Down...'', the flagship program of MTV Flux which has also aired on TMF UK and MTV UK a ...

nominally about computer games interspersed with music videos and user-submitted content. Other shows included: *

Flux Me I'm Famous Flux describes any effect that appears to pass or travel (whether it actually moves or not) through a surface or substance. Flux is a concept in applied mathematics and vector calculus which has many applications to physics. For transport ph ...

: A mixture of shoutouts where members of the public throw to their own flux profiles and advertise themselves, user generated films and music videos. *

Obsession Session Obsession may refer to: Psychology * Celebrity worship syndrome, obsessive addictive disorder to a celebrity's personal and professional life * Fixation (psychology), a persistent attachment to an object or idea * Idée fixe (psychology), a preo ...

: Dedicated fans tell all about themselves and the bands they adore. *

POD stars Pod or POD may refer to: Biology * Pod (fruit), a type of fruit of a flowering plant * Husk or pod of a legume * Pod of whales or other marine mammals * "-pod", a suffix meaning "foot" used in taxonomy Electronics and computing * Proper o ...

: The zen den where celebrities hang out and do anything in the Flux POD, an inflatable white enclave. Followed by their music videos. *

The Great MTV Flux Run (Summer 2007) ''The'' () is a grammatical article in English, denoting persons or things already mentioned, under discussion, implied or otherwise presumed familiar to listeners, readers, or speakers. It is the definite article in English. ''The'' is the ...

: an interactive sports show hosted by Rob Petit. *

Fan Clash Fan commonly refers to: * Fan (machine), a machine for producing airflow, often used for cooling ** Hand fan, an implement held and waved by hand to move air for cooling * Fan (person), short for fanatic; an enthusiast or supporter, especially wit ...

: an interactive show where fans of bands compete head-to-head for the coveted 'Snart'.

Website

The MTV Flux website allows users to register and create a unique web page in the style of social networking sites like MySpace. This page allows users create avatars and upload pictures and video.

Closure

On 21 January 2008 AGB Nielsen Media Research announced for

BARB Barb or the BARBs or ''variation'' may refer to: People * Barb (name), a list of people and fictional characters with the given name or surname * Barb, a term used by fans of Nicki Minaj to refer to themselves * The Barbs, a band Places * Barb, ...

subscribers that MTV Flux would be rebranded as MTV One +1 on 1 February 2008. MTV Flux ceased at 6am with MTV One +1 launching at 12noon on the same day.

References

External links

MTV Flux
at MTV.co.uk (Archived 3 October 2007)

at MTV Flux Japan MTV channels Defunct British television channels Television channels and stations established in 2006 Television channels and stations disestablished in 2008 {{UK-tv-channel-stub