Munich (, ) is a

Spanish Spanish might refer to: * Items from or related to Spain: **Spaniards are a nation and ethnic group indigenous to Spain **Spanish language, spoken in Spain and many Latin American countries **Spanish cuisine Other places * Spanish, Ontario, Cana ...

company and brand specialized in sport and fashion

shoe A shoe is an item of footwear intended to protect and comfort the human foot. They are often worn with a sock. Shoes are also used as an item of decoration and fashion. The design of shoes has varied enormously through time and from culture t ...

s. The company headquarters are located in

Capellades Capellades () is a town in Catalonia, Spain, located in the south of the comarca of Anoia, some sixty metres above the Anoia river where it cuts through the Catalan Coastal Range. The C-15 trunk road from Vilafranca del Penedès and the FGC rail ...

province of Barcelona Barcelona (, ) is a province of eastern Spain, in the center of the autonomous community of Catalonia. The province is bordered by the provinces of Tarragona, Lleida, and Girona, and by the Mediterranean Sea. Its area is .Catalonia Catalonia (; ca, Catalunya ; Aranese Occitan: ''Catalonha'' ; es, Cataluña ) is an autonomous community of Spain, designated as a ''nationality'' by its Statute of Autonomy. Most of the territory (except the Val d'Aran) lies on the north ...

Spain , image_flag = Bandera de España.svg , image_coat = Escudo de España (mazonado).svg , national_motto = ''Plus ultra'' (Latin)(English: "Further Beyond") , national_anthem = (English: "Royal March") , i ...

. Munich produces more than 850.000 pairs of shoes per year, 46% of sports type, and 54% of fashion type. The company has reached a privileged position in the field of fashion, growing in many European and Asian countries, mainly Japan. The X symbol is what makes its shoes special and identifiable.

History

The company was founded by Luís Berneda in year 1939 at the city of Sant Boi de Llobregat, with the initial company name Berneda, manufacturer of shoes for

rugby football Rugby football is the collective name for the team sports of rugby union and rugby league. Canadian football and, to a lesser extent, American football were once considered forms of rugby football, but are seldom now referred to as such. The ...

futsal Futsal is a football-based game played on a hardcourt, hard court smaller than a football pitch, and mainly indoors. It has similarities to five-a-side football and Indoor soccer, indoor football. Futsal is played between two teams of five players ...

handball Handball (also known as team handball, European handball or Olympic handball) is a team sport in which two teams of seven players each (six outcourt players and a goalkeeper) pass a ball using their hands with the aim of throwing it into the g ...

and

boxing Boxing (also known as "Western boxing" or "pugilism") is a combat sport in which two people, usually wearing protective gloves and other protective equipment such as hand wraps and mouthguards, throw punches at each other for a predetermined ...

, among other sports. In 1953 the brothers Javier and Francisco, second generation of the family, entered the

track and field athletics Track and field is a sport that includes Competition#Sports, athletic contests based on running, jumping, and throwing skills. The name is derived from where the sport takes place, a running track and a grass field for the throwing and some of ...

market, and were the pioneers in sports shoe making in Spain. In 1964 they added the characteristic "X" symbol and changed the company and brand name from "Berneda" to "Munich". The production remained Spanish, with design and technology influences from Italy and Germany. The brand became popular and its shoes were used by

soccer Association football, more commonly known as football or soccer, is a team sport played between two teams of 11 players who primarily use their feet to propel the ball around a rectangular field called a pitch. The objective of the game is ...

players such as

Ladislao Kubala Ladislao is a given name, a Hispanic variant of Vladislav. Notable people with the name include: * Ladislao Cabrera, Bolivian hero during the War of the Pacific * Ladislao Diwa, Filipino patriot * Ladislao Martínez, Puerto Rico musician * Lászl ...

and

Hugo Sotil Hugo or HUGO may refer to: Arts and entertainment * Hugo (film), ''Hugo'' (film), a 2011 film directed by Martin Scorsese * Hugo Award, a science fiction and fantasy award named after Hugo Gernsback * Hugo (franchise), a children's media franchise ...

In year 1999 Xavier Berneda, marketing manager of the company, and his brother David, financial manager, both of them grandsons of the company founder, convinced the father and uncle to diversify the company and enter the field of street shoes and fashion. The Asian production, specially from China, was already a fierce competitor.El Periodico
Munich, en Capellades
Thanks to this initiative, Xavier Berneda won in year 2008 the Spanish award "Young Entrepreneur". Xavier has changed the company, entering the ''streetwear'' fashion market, keeping the company design and quality standards but opening it to new markets. Around half of the production is sold to ''

fashion victim "Fashion victim" is a term claimed to have been coined by Oscar de la Renta that is used to identify a person who is unable to identify commonly recognized boundaries of style. Fashion victims are "victims" because they are vulnerable to faddish ...

s'' ready to spend from 120 to 300 euros in a pair of sports shoes. The Munich shoes are used by well known people such as

John Elkann John Philip Jacob Elkann (born 1 April 1976) is an Italian industrialist. In 1997, he became the chosen heir of his grandfather Gianni Agnelli, following the death of Gianni's nephew Giovanni Alberto Agnelli and since 2004 has been leading the A ...

, vice-president of

Fiat Fiat Automobiles S.p.A. (, , ; originally FIAT, it, Fabbrica Italiana Automobili di Torino, lit=Italian Automobiles Factory of Turin) is an Italian automobile manufacturer, formerly part of Fiat Chrysler Automobiles, and since 2021 a subsidiary ...

, Àngel Llàcer, Jesús Vázquez, Rafael Amargo, Boris Izaguirre and Manuel Fuentes. One of the most innovative activities of the company was the website ''Munich My Way'', launched in 2009, but meanwhile discontinued in 2022. On that site everybody was welcomed to personalize and design a pair of shoes combining many possible colors and textures, resulting in up to 333 million different combinations. The user could select the color of any of the main 9 parts of a shoe, including the sole, flap, heel and cords. When Munich received the order, the factory produced those shoes, and delivered it within 2 weeks. ''Munich My Way'' also offered the possibility of buying a different size of the right shoe compared to the left one. This is specially useful for

and

players who often require a bigger size for the shoe used to shoot.

Awards

* E-COMM Award 2010, category “Sportive equipment”.noticierotextil.net
La firma Munich, premiada

References

External links

Munich siteMunich My Way
{{Authority control Sporting goods manufacturers of Spain Clothing companies of Spain Shoe brands Spanish brands Sportswear brands Athletic shoe brands Clothing companies established in 1939 Companies based in Catalonia Anoia Shoe companies of Spain 1939 establishments in Spain