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Mr. Market is an
allegory As a literary device or artistic form, an allegory is a narrative or visual representation in which a character, place, or event can be interpreted to represent a hidden meaning with moral or political significance. Authors have used allegory th ...
created by investor
Benjamin Graham Benjamin Graham (; né Grossbaum; May 9, 1894 – September 21, 1976) was a British-born American economist, professor and investor. He is widely known as the "father of value investing", and wrote two of the founding texts in neoclassical inves ...
to describe what he believed were the irrational or contradictory traits of the
stock market A stock market, equity market, or share market is the aggregation of buyers and sellers of stocks (also called shares), which represent ownership claims on businesses; these may include ''securities'' listed on a public stock exchange, as ...
and the risks of following groupthink. Mr. Market was first introduced in his 1949 book, '' The Intelligent Investor''.


Allegory


Character

Graham asks the reader to imagine that they are one of the two owners of a business, along with a partner called Mr. Market. The partner frequently offers to sell their share of the business or to buy the reader's share. This partner is what today would be called
manic-depressive Bipolar disorder, previously known as manic depression, is a mental disorder characterized by periods of depression and periods of abnormally elevated mood that last from days to weeks each. If the elevated mood is severe or associated with ...
, with their estimate of the business's value going from very pessimistic to wildly optimistic. The reader is always free to decline the partner's offer, since they will soon come back with an entirely different offer.


Traits

Mr. Market is often identified as having human behavioral
manic-depressive Bipolar disorder, previously known as manic depression, is a mental disorder characterized by periods of depression and periods of abnormally elevated mood that last from days to weeks each. If the elevated mood is severe or associated with ...
characteristics, he: # Is emotional, euphoric, moody # Is often irrational # Offers that transactions are strictly at your option # Is there to serve you, not to guide you. # Is in the short run a voting machine, in the long run a weighing machine. # Will offer you a chance to buy low, and sell high. # Is frequently efficient…but not always. This behavior of Mr. Market allows the investor to wait until Mr. Market is in a 'pessimistic mood' and offers low sale price. The investor has the option to buy at that low price. Therefore, patience is an important virtue when dealing with Mr. Market.


Influence

Since its introduction in Graham's 1949 book '' The Intelligent Investor'', it has been cited many times to explain that the
stock market A stock market, equity market, or share market is the aggregation of buyers and sellers of stocks (also called shares), which represent ownership claims on businesses; these may include ''securities'' listed on a public stock exchange, as ...
tends to fluctuate. The example makes it clear that the sole reason for the change in price is Mr. Market's emotions. A rational person will sell if the price is high and buy if the price is low. He would not sell ''because'' the price has gone down or buy because the price has gone up. Graham instead believes that it is important to focus on whether the stock valuation of a company is reasonable after calculating its value through fundamental analysis. Warren Buffett has frequently quoted Graham's 1949 book, ''The Intelligent Investor''. Chapter eight covers Mr. Market and Warren Buffett thinks that this is the best part of the book. Buffett described it as "by far the best book on investing ever written". Elaine Wyatt wrote in her 1994 book ''Financial Times - The Money Companion'', "Before you begin your trek into the nitty-gritty of investing, you should meet Mr. Market. Mr. Market is the creation of Benjamin Graham, who in 1949 wrote a book called ''The Intelligent Investor.'' Graham's influence has reached every corner of the financial world". Janet Lowe observed in her 1997 book, ''Value Investing Made Easy'', "
James Grant James Grant may refer to: Politics and law *Sir James Grant, 1st Baronet (died 1695), Scottish lawyer *Sir James Grant, 6th Baronet (1679–1747), Scottish Whig politician *Sir James Grant, 8th Baronet (1738–1811), Scottish member of parliament * ...
is such a devotee of Graham that he named his book ''Minding Mr. Market'' after a parable Graham often used". In his 1999 work, ''The Warren Buffett Portfolio'', author Robert G. Hagstrom commented, "The well-known story of Mr. Market is a brilliant lesson on how and why stock prices periodically depart from rationality." Hagstrom observed that the Mr. Market parable, "is a lesson learned well by Buffett, that he in turn urges all others to embrace." Hagstrom pointed out, "It is easy to see why Warren Buffett has, on several occasions, shared the story of Mr. Market with Berkshire Hathaway shareholders." Writing in his 2001 book, ''J.K. Lasser's Pick Stocks Like Warren Buffett'', author
Warren Boroson Warren Boroson (born January 22, 1935) is an American author and journalist. He has written over 20 books, including ''How to Pick Stocks Like Warren Buffett'', ''Keys to Investing in Mutual Funds'' and ''How to Buy a House for Nothing (or Little ...
called Benjamin Graham's Mr. Market concept, "a famous metaphor he invented". Mark Hirschey commented in 2003 in his work ''Tech Stock Valuation'', "In his classic book, ''The Intelligent Investor'', Benjamin Graham ... describes the relationship between the intelligent long-term investor and market fluctuation using his now famous Mr. Market metaphor." In his 2015 book ''Heroes and Villains of Finance'', author Adam Baldwin wrote that, "Famously, Graham used the analogy of 'Mr. Market' in order to portray his value investing strategy". In his 2016 work on shareholder activism, ''Dear Chairman'', author Jeff Gramm observed, "''The Intelligent Investor'' is most famous for the parable of Mr. Market and the concept of 'margin of safety'."


See also

*
Behavioral economics Behavioral economics studies the effects of psychological, cognitive, emotional, cultural and social factors on the decisions of individuals or institutions, such as how those decisions vary from those implied by classical economic theory. ...
*
Emotional bias An emotional bias is a distortion in cognition and decision making due to emotional factors. For example, a person might be inclined: * to attribute negative judgements to neutral events or objects; * to believe something that has a positive em ...
* Hindsight bias * Margin of safety (financial) * Value investing


References


Further reading

*


External links

*{{Citation, title=Course 504: Great Investors: Benjamin Graham, agency=Investing Classroom: Stocks 500, chapter=Mr. Market, publisher =
Morningstar, Inc. Morningstar, Inc. is an American financial services firm headquartered in Chicago, Illinois and was founded by Joe Mansueto in 1984. It provides an array of investment research and investment management services. With operations in 29 countries, ...
, chapter-url =http://news.morningstar.com/classroom2/course.asp?docid=145661&page=4 , accessdate =August 23, 2019, date=2015 Stock market Allegory