Moxie Sozo
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Moxie Sozo is a
Boulder, Colorado Boulder is a home rule city that is the county seat and most populous municipality of Boulder County, Colorado, United States. The city population was 108,250 at the 2020 United States census, making it the 12th most populous city in Color ...
-based
design A design is a plan or specification for the construction of an object or system or for the implementation of an activity or process or the result of that plan or specification in the form of a prototype, product, or process. The verb ''to design'' ...
and
advertising agency An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generally ...
founded in 1999.


Awards and recognition

Computer Arts Magazine UK named Moxie Sozo "Studio of the Month" and has included the agency in other areas of its publication to provide advice and guidance for other firms. Moxie Sozo's packaging design awards were featured in ''Choi's Gallery'', a bi-monthly publication dedicated to reviewing graphics. Moxie Sozo's creative design efforts for Jade Monk Beverage Co., Left Hand Brewing Co. and LEAP Organics were all recipients of the "Best Packaging Design" award in Choi's Gallery for 2011.


Environmental initiatives

Moxie Sozo's operations, including all business travel, are 100% carbon neutral. Their carbon offset supports the non-profit organization Clean Air-Cool Planet. Their zero-waste operations program is operated, monitored and audited by Eco-Cycle.


The Hurricane Poster Project and The Haiti Poster Project

In 2005, after
Hurricane Katrina Hurricane Katrina was a destructive Category 5 Atlantic hurricane that caused over 1,800 fatalities and $125 billion in damage in late August 2005, especially in the city of New Orleans and the surrounding areas. It was at the time the cost ...
hit
New Orleans New Orleans ( , ,New Orleans
Merriam-Webster.
; french: La Nouvelle-Orléans , es, Nuev ...
, Steiner organized a group of international designers and artists to create The Hurricane Poster Project. Designers from all over the world were asked to make and submit posters that could be then sold online to raise money for the victims and the
Red Cross The International Red Cross and Red Crescent Movement is a Humanitarianism, humanitarian movement with approximately 97 million Volunteering, volunteers, members and staff worldwide. It was founded to protect human life and health, to ensure re ...
. More than 180 different limited-edition series of posters were produced, raising more than
US$ The United States dollar (symbol: $; code: USD; also abbreviated US$ or U.S. Dollar, to distinguish it from other dollar-denominated currencies; referred to as the dollar, U.S. dollar, American dollar, or colloquially buck) is the official ...
50,000. In 2007, Leif Steiner was awarded the Circle of Humanitarians Award, the American Red Cross's highest honor. Three days after the
2010 Haiti earthquake A disaster, catastrophic Moment magnitude scale, magnitude 7.0 Mw earthquake struck Haiti at 16:53 local time (21:53 UTC) on Tuesday, 12 January 2010. The epicenter was near the town of Léogâne, Ouest (department), Ouest department, a ...
, Leif Steiner of Moxie Sozo and Josh Higgins organized The Haiti Poster Project, a collaboration of 350 designers from 17 countries. The project gained worldwide media attention within days of launching, and the effort has raised thousands of dollars for victims of the earthquake. As a result of this effort, Steiner – along with Lead Designer and Pentagram (design studio) Partner Harry Pearce and Photographer Richard Foster – won the D&AD Professional Award for his contributions to the Haiti disaster relief."D&AD Award article in The Denver Egotist
www.thedenveregotist.com/news/local/2011/august/15/leif-steiner-wins-dad-professional-award-haiti-poster-project
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See also

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Sustainable advertising Sustainable advertising addresses the carbon footprint and other negative environmental and social impacts associated with the production and distribution of advertising materials. A growing number of companies are making a commitment to the reduct ...


References

{{Reflist, 2


External links


Moxie Sozo website
Advertising agencies of the United States