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Sustainable Advertising
Sustainable advertising addresses the carbon footprint and other negative environmental and social impacts associated with the production and distribution of advertising materials. A growing number of companies are making a commitment to the reduction of their environmental impact associated with advertising production and distribution. Advertising's environmental impact Print advertising impacts the environment due to the carbon dioxide emitted into the atmosphere as a result of the production and distribution of print media. Factors include the sourcing and production of paper, petroleum-based ink, solvents, plastics and adhesives used and the fossil fuels burned in the manufacturing and distribution of newspapers and magazines. Digital media has impacts due to the greenhouse gas emissions associated with the manufacturing and operation of servers and datacenter devices, networking devices and client computers as well as the e-waste impacts of these devices at the end of their us ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Carbon Footprint
A carbon footprint is the total greenhouse gas (GHG) emissions caused by an individual, event, organization, service, place or product, expressed as carbon dioxide equivalent (CO2e). Greenhouse gases, including the carbon-containing gases carbon dioxide and methane, can be emitted through the burning of fossil fuels, land clearance, and the production and consumption of food, manufactured goods, materials, wood, roads, buildings, transportation and other services. In most cases, the total carbon footprint cannot be calculated exactly because of inadequate knowledge of data about the complex interactions between contributing processes, including the influence of natural processes that store or release carbon dioxide. For this reason, Wright, Kemp, and Williams proposed the following definition of a carbon footprint: The Greenhouse Gas Protocol has extended the range of gases. The global average annual carbon footprint per person in 2014 was about 5 tonnes CO2e. Although the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Agency
An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generally independent of the client; it may be an internal department or agency that provides an outside point of view to the effort of selling the client's products or services, or an outside firm. An agency can also handle overall marketing and branding strategies promotions for its clients, which may include sales as well. Typical ad agency clients include businesses and corporations, non-profit organizations and private agencies. Agencies may be hired to produce television advertisements, radio advertisements, online advertising, out-of-home advertising, mobile marketing, and AR advertising, as part of an advertising campaign. History The first acknowledged advertising agency was William Taylor in 1786. Another early agency, started by J ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Green Marketing
Green marketing is the marketing of products that are presumed to be environmentally safe. It incorporates a broad range of activities, including product modification, changes to the production process, sustainable packaging, as well as modifying advertising. Yet defining ''green marketing'' is not a simple task where several meanings intersect and contradict each other; an example of this will be the existence of varying social, environmental and retail definitions attached to this term. Other similar terms used are ''environmental marketing'' and ''ecological marketing''. Green, environmental and eco-marketing are part of the new marketing approaches which do not just refocus, adjust or enhance existing marketing thinking and practice, but seek to challenge those approaches and provide a substantially different perspective. In more detail green, environmental and eco-marketing belong to the group of approaches which seek to address the lack of fit between marketing as it is curre ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Bamboo
Bamboos are a diverse group of evergreen perennial flowering plants making up the subfamily Bambusoideae of the grass family Poaceae. Giant bamboos are the largest members of the grass family. The origin of the word "bamboo" is uncertain, but it probably comes from the Dutch or Portuguese language, which originally borrowed it from Malay or Kannada. In bamboo, as in other grasses, the internodal regions of the stem are usually hollow and the vascular bundles in the cross-section are scattered throughout the stem instead of in a cylindrical arrangement. The dicotyledonous woody xylem is also absent. The absence of secondary growth wood causes the stems of monocots, including the palms and large bamboos, to be columnar rather than tapering. Bamboos include some of the fastest-growing plants in the world, due to a unique rhizome-dependent system. Certain species of bamboo can grow within a 24-hour period, at a rate of almost an hour (equivalent to 1 mm every 90 seco ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Carbon Sequestration
Carbon sequestration is the process of storing carbon in a carbon pool. Carbon dioxide () is naturally captured from the atmosphere through biological, chemical, and physical processes. These changes can be accelerated through changes in land use and agricultural practices, such as converting crop land into land for non-crop fast growing plants. Artificial processes have been devised to produce similar effects, including large-scale, artificial capture and sequestration of industrially produced using subsurface saline aquifers, reservoirs, ocean water, aging oil fields, or other carbon sinks, bio-energy with carbon capture and storage, biochar, enhanced weathering, direct air capture and water capture when combined with storage. Forests, kelp beds, and other forms of plant life absorb carbon dioxide from the air as they grow, and bind it into biomass. However, these biological stores are considered volatile carbon sinks as the long-term sequestration cannot be guaranteed. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Bali
Bali () is a province of Indonesia and the westernmost of the Lesser Sunda Islands. East of Java and west of Lombok, the province includes the island of Bali and a few smaller neighbouring islands, notably Nusa Penida, Nusa Lembongan, and Nusa Ceningan to the southeast. The provincial capital, Denpasar, is the most populous city in the Lesser Sunda Islands and the second-largest, after Makassar, in Eastern Indonesia. The upland town of Ubud in Greater Denpasar is considered Bali's cultural centre. The province is Indonesia's main tourist destination, with a significant rise in tourism since the 1980s. Tourism-related business makes up 80% of its economy. Bali is the only Hindu-majority province in Indonesia, with 86.9% of the population adhering to Balinese Hinduism. It is renowned for its highly developed arts, including traditional and modern dance, sculpture, painting, leather, metalworking, and music. The Indonesian International Film Festival is held every year in Bal ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Nusa Penida
Nusa Penida ( ban, ᬦᬸᬲᬧᭂᬦᬶᬤ, Nusa Penida, Penida Island) is an island located in the southeastern Indonesian island of Bali and a district of Klungkung Regency that includes the neighbouring small island of Nusa Lembongan and twelve even smaller islands. The Badung Strait separates the island and Bali. The interior of Nusa Penida is hilly with a maximum altitude of 524 metres. It is drier than the nearby island of Bali. It is one of the major tourist attractions among the three Nusa islands. There are thirteen small islands nearby – Nusa Lembongan, Nusa Ceningan and eleven even smaller – which are included within the district (''kecamatan''). Administratively, the kecamatan of the same name, had a population of 45,110 at the 2010 census, covering 202.8 km2, very little changed from 10 years prior. Bali Bird Sanctuary Nusa Penida, and neighbouring Lembongan and Ceningan islands, are a bird sanctuary. The islands communities have used traditional Balinese villag ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
John Hardy (jewelry)
Established in Bali in 1975, John Hardy is dedicated to creating artisan handcrafted jewelry. Each of John Hardy’s distinctive collections conveys evocative symbolism and honors the transmission of creative energy from the artist to the wearer. Since inception, the company has been deeply rooted in the essential values of community, artisanship, and sustainability. History John Hardy jewelry was founded by Canadian designer and artist, John Hardy, in 1975. He visited Bali in the mid-1970s and the island's jewelry-making traditions raised his interest. He began learning the techniques of the local artisans then developed his first pieces by applying new design concepts to traditional Balinese techniques. The John Hardy compound was built in Mumbal, Bali in 1996 and is the company production center where the jewelry is created. It also serves as a living and gathering space with an organic farm and low impact buildings. In 1999, Guy Bedarida, a senior designer of haute joaill ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Greenwashing
Greenwashing (a compound word modeled on "whitewash"), also called "green sheen", is a form of advertising or marketing spin in which green PR and green marketing are deceptively used to persuade the public that an organization's products, aims and policies are environmentally friendly. Companies that intentionally take up greenwashing communication strategies often do so in order to distance themselves from the environmental lapses of themselves or their suppliers. An example of greenwashing is when an organization spends significantly more resources on advertising being "green" than on environmentally sound practices. Greenwashing can range from changing the name or label of a product to evoke the natural environment (for example on a product containing harmful chemicals) to multimillion-dollar campaigns that portray highly-polluting energy companies as eco-friendly. Greenwashing covers up unsustainable corporate agendas and policies. Highly public accusations of greenwashin ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Zero Waste
Zero waste is a set of principles focused on waste prevention that encourages redesigning resource life cycles so that all products are reused. The goal of this movement is to avoid sending trash to landfills, incinerators, or the ocean. Currently, only 9% of global plastic is recycled. In a zero waste system, the material will be reused until the optimum level of consumption is reached. The definition adopted by the ''Zero Waste International Alliance'' (ZWIA) is: Zero Waste: The conservation of all resources by means of responsible production, consumption, reuse and, recovery of all products, packaging, and materials, without burning them and without discharges to land, water, or air that threaten the environment or human health. Zero waste refers to waste prevention as opposed to end-of-pipe waste management. It is a whole systems approach that aims for a massive change in the way materials flow through society, resulting in no waste. Zero waste encompasses more than eli ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Graphic Design
Graphic design is a profession, academic discipline and applied art whose activity consists in projecting visual communications intended to transmit specific messages to social groups, with specific objectives. Graphic design is an interdisciplinary branch of design and of the fine arts. Its practice involves creativity, innovation and lateral thinking using manual or digital tools, where it is usual to use text and graphics to communicate visually. The role of the graphic designer in the communication process is that of encoder or interpreter of the message. They work on the interpretation, ordering, and presentation of visual messages. Usually, graphic design uses the aesthetics of typography and the compositional arrangement of the text, ornamentation, and imagery to convey ideas, feelings, and attitudes beyond what language alone expresses. The design work can be based on a customer's demand, a demand that ends up being established linguistically, either orally or in writin ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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