MOGU INC () is a China-based

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and

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platform specializing in fashion content, products, and services. Headquartered in Hangzhou, China, Mogu was founded in 2011 by former Alibaba engineer Chen Qi, along with Xue Yuqiang and Wei Yibo. The three co-founders now serve as the company’s Chairman and CEO, COO, and Director, respectively. It employs a workforce of approximately 1000 people. As of September 30, 2018, the monthly active mobile users on the Mogu platform were 62.6 million, consisting primarily of young women between the ages of 15 and 30, residing in the People’s Republic of China. The Mogu platform features live broadcasts, short videos, photos, reviews, and articles generated by users, professional

fashion influencer A fashion influencer is a personality that has a large number of followers on social media, creates mainly fashion content and has the power to influence the opinion and purchase behavior of others with their recommendations. Brands endorse them t ...

s, and Mogu’s in-house editorial team.

“Trilateral Network”

A key differentiator of the Mogu platform is the construction of a "trilateral network." The network closely integrates fashion influencers, brands and merchants, and users, fostering a content and e-commerce environment which benefits all three parties.

Consumer-to-Factory (C2F) Model

Mogu’s “trilateral network” of users, influencers, and merchants allow for what the company claims are a number or increased efficiencies for merchants and manufacturers. Among them are reduced intermediaries, lower inventory risk, shorter design-to-retail time, and more collections per year. This is enabled in large part through the platform's live broadcast feature, as helps merchants determine how popular a design is in real time. As chairman and CEO Chen Qi was quoted as saying in a

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article, "The manufacturers won’t even have to make the clothes upfront. Our live broadcast host will show a sample to her audience, aggregate orders, and tell the factory how many to make and in what sizes... ...This significantly speeds up the production process and lowers prices for consumers.” Mogu is regarded as a top destination for China's popular

live streaming Livestreaming is streaming media simultaneously recorded and broadcast in real-time over the internet. It is often referred to simply as streaming. Non-live media such as video-on-demand, vlogs, and YouTube videos are technically streamed, but no ...

industry, cited by

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in her 2017 annual rapid-fire internet trends report.

Acquisition of Meilishuo

In January 2016, Mogu acquired rival fashion platform Meilishuo. The merger formed a business that was at that time valued at an estimated $3 billion."Meilishuo, Mogujie merge to create $3b business"
"

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IPO and Ownership

Mogu Inc went public on the

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on December 6, 2018, under the ticker symbol MOGU. 4,750,000 shares were offered at a price of $14 per share, raising a total of US$66.5 million. After the IPO, Chen Qi directly held shares of 11.3%, with 79.3% of the firm’s voting rights; co-founder Yue Xuqiang held 3% of shares, with 0.7% voting rights, with Wei Yibo holding 4% of shares and 0.9% voting rights.

Tencent Tencent Holdings Ltd. () is a Chinese multinational technology and entertainment conglomerate and holding company headquartered in Shenzhen. It is one of the highest grossing multimedia companies in the world based on revenue. It is also the w ...

is Mogu’s largest shareholder, holding 17.2% and having 4% voting rights.

Hillhouse Capital Group Hillhouse Capital Group is a global private equity firm with an East Asian heritage. Hillhouse was founded by Zhang Lei (investor), Lei Zhang in 2005 with initial seed capital from the Yale University financial endowment, endowment and invests ac ...

holds 9.8% and has 2.3% voting rights.

Financial information

On August 24, 2020, Mogu Inc released first-quarter financial report( Un-audited）for financial year 2021. The revenue of Mogu Inc is ¥3.12 billion CNY，with yoy rate of -25.2%. The GMV of LVB business is ¥2.266 billion CNY，accounts for 72.6% of total GMV.

References

{{reflist Chinese brands Companies based in Hangzhou Companies established in 2011 Online companies of China Chinese social networking websites