Mo'men ( ar, مؤمن , literally means " Believer") is a chain of

fast food Fast food is a type of mass-produced food designed for commercial resale, with a strong priority placed on speed of service. It is a commercial term, limited to food sold in a restaurant or store with frozen, preheated or precooked ingredien ...

restaurants based in

Cairo Cairo ( ; ar, القاهرة, al-Qāhirah, ) is the capital of Egypt and its largest city, home to 10 million people. It is also part of the largest urban agglomeration in Africa, the Arab world and the Middle East: The Greater Cairo metro ...

, Egypt, specializing in

sandwich A sandwich is a food typically consisting of vegetables, sliced cheese or meat, placed on or between slices of bread, or more generally any dish wherein bread serves as a container or wrapper for another food type. The sandwich began as a po ...

es. Mo'men is a wholly owned subsidiary of the Mo'men Group.

History

The Mo’men Brothers opened their first restaurant in Heliopolis in 1988, with a capital of . At that time, Egypt was opening itself to international franchises and many were waiting for the arrival of American fast food chains such as

McDonald's McDonald's Corporation is an American Multinational corporation, multinational fast food chain store, chain, founded in 1940 as a restaurant operated by Richard and Maurice McDonald, in San Bernardino, California, United States. They rechri ...

and

KFC KFC (Kentucky Fried Chicken) is an American fast food restaurant chain headquartered in Louisville, Kentucky, that specializes in fried chicken. It is the world's second-largest restaurant chain (as measured by sales) after McDonald's, with 2 ...

. However, local fast food chains such as Mo'men started catering to that market demand. Today, Mo'men Restaurants' chain is steadily becoming one of the large restaurants chains in Egypt in terms of average sales and number of customers per restaurant, with 57 restaurants serving over ten million customers a year. Mo’men restaurants are serving more than double the number of customers and achieving double the sales per restaurant, if compared with any of the international chains operating in

Egypt Egypt ( ar, مصر , ), officially the Arab Republic of Egypt, is a transcontinental country spanning the northeast corner of Africa and southwest corner of Asia via a land bridge formed by the Sinai Peninsula. It is bordered by the Mediter ...

Locations in Egypt

There are currently 62 Mo'men locations in Egypt covering all of Cairo and

Alexandria Alexandria ( or ; ar, ٱلْإِسْكَنْدَرِيَّةُ ; grc-gre, Αλεξάνδρεια, Alexándria) is the second largest city in Egypt, and the largest city on the Mediterranean coast. Founded in by Alexander the Great, Alexandria ...

's cities as well as other locations in the country.

International locations

Mo'men recently opened locations in

Libya Libya (; ar, ليبيا, Lībiyā), officially the State of Libya ( ar, دولة ليبيا, Dawlat Lībiyā), is a country in the Maghreb region in North Africa. It is bordered by the Mediterranean Sea to the north, Egypt to Egypt–Libya bo ...

Sudan Sudan ( or ; ar, السودان, as-Sūdān, officially the Republic of the Sudan ( ar, جمهورية السودان, link=no, Jumhūriyyat as-Sūdān), is a country in Northeast Africa. It shares borders with the Central African Republic t ...

Dubai Dubai (, ; ar, دبي, translit=Dubayy, , ) is the most populous city in the United Arab Emirates (UAE) and the capital of the Emirate of Dubai, the most populated of the 7 emirates of the United Arab Emirates.The Government and Politics of ...

Kuwait Kuwait (; ar, الكويت ', or ), officially the State of Kuwait ( ar, دولة الكويت '), is a country in Western Asia. It is situated in the northern edge of Eastern Arabia at the tip of the Persian Gulf, bordering Iraq to the nort ...

Bahrain Bahrain ( ; ; ar, البحرين, al-Bahrayn, locally ), officially the Kingdom of Bahrain, ' is an island country in Western Asia. It is situated on the Persian Gulf, and comprises a small archipelago made up of 50 natural islands and an ...

Saudi Arabia Saudi Arabia, officially the Kingdom of Saudi Arabia (KSA), is a country in Western Asia. It covers the bulk of the Arabian Peninsula, and has a land area of about , making it the fifth-largest country in Asia, the second-largest in the A ...

, and

Malaysia Malaysia ( ; ) is a country in Southeast Asia. The federation, federal constitutional monarchy consists of States and federal territories of Malaysia, thirteen states and three federal territories, separated by the South China Sea into two r ...

Factory

In October 1999, the construction of Mo'men's factory began. The factory was built with the production capacity of 1.5 tons per hour and is considered one of the largest in the Middle East. The factory is 12,000 m² Mo'men (2008)
Mo'men's profile
/ref> and consists of: * Fully automated production lines to process the full range of beef, poultry and seafood products * Bakery * Dry and cold stores *

Quality control Quality control (QC) is a process by which entities review the quality of all factors involved in production. ISO 9000 defines quality control as "a part of quality management focused on fulfilling quality requirements". This approach places ...

laboratories

Actis Deal

On July 30, 2008,

Actis Capital Actis is a global investment firm focused on the private equity, energy, infrastructure, and real estate asset classes. Actis is a signatory to the United Nations Principles for Responsible Investment (UNPRI), an investor initiative developed b ...

, a leading private equity investor in emerging markets, has completed a deal to invest US$48.5 million in Mo'men Group. Actis's US$48.5 million investment in Mo'men will help the group pursue its planned expansion throughout northern Africa and the Persian Gulf region. and now mo'men also opened new branches in Sudan, gulf countries, Libya and even Malaysia.

References

{{reflist

External links

Mo'men Group's homepage
Fast-food restaurants Restaurant chains in Egypt Restaurants established in 1988 Egyptian brands Companies based in Cairo