Miu Miu is an
Italian
Italian(s) may refer to:
* Anything of, from, or related to the people of Italy over the centuries
** Italians, an ethnic group or simply a citizen of the Italian Republic or Italian Kingdom
** Italian language, a Romance language
*** Regional Ita ...
high fashion
''Haute couture'' (; ; French for 'high sewing', 'high dressmaking') is the creation of exclusive custom-fitted high-end fashion design that is constructed by hand from start-to-finish. Beginning in the mid-nineteenth century, Paris became the ...
women's clothing and accessory brand and a fully owned
subsidiary
A subsidiary, subsidiary company or daughter company is a company owned or controlled by another company, which is called the parent company or holding company. Two or more subsidiaries that either belong to the same parent company or having a s ...
of
Prada
Prada S.p.A. (, ; ) is an Italian luxury fashion house founded in 1913 in Milan by Mario Prada. It specializes in leather handbags, travel accessories, shoes, ready-to-wear, and other fashion accessories. Prada licenses its name and branding t ...
. It is headed by
Miuccia Prada
Miuccia Bianchi Prada (; born Maria Bianchi on 10 May 1949) is an Italian billionaire fashion designer and businesswoman. She is the head designer of Prada and the founder of its subsidiary Miu Miu. As of October 2021, ''Forbes'' estimated her n ...
and headquartered in
Paris
Paris () is the capital and most populous city of France, with an estimated population of 2,165,423 residents in 2019 in an area of more than 105 km² (41 sq mi), making it the 30th most densely populated city in the world in 2020. S ...
,
France
France (), officially the French Republic ( ), is a country primarily located in Western Europe. It also comprises of Overseas France, overseas regions and territories in the Americas and the Atlantic Ocean, Atlantic, Pacific Ocean, Pac ...
.
History
Miu Miu was established in 1992 by
Miuccia Prada
Miuccia Bianchi Prada (; born Maria Bianchi on 10 May 1949) is an Italian billionaire fashion designer and businesswoman. She is the head designer of Prada and the founder of its subsidiary Miu Miu. As of October 2021, ''Forbes'' estimated her n ...
.
[ The name was conceived from Miuccia Prada's family nickname.] It was publicly launched in 1993, with a cowgirl-themed collection of fringed suede jackets and patchwork prairie skirts. Starting in 1994, the brand showed its collections in the US for three seasons. It first showed a womenswear collection during Paris Fashion Week
Paris Fashion Week (french: Semaine de la mode de Paris) is a series of designer presentations held semiannually in Paris, France with spring/summer and autumn/winter events held each year. Dates are determined by the French Fashion Federation. ...
in 2006.
By 2005, Prada worked on distinguishing Miu Miu by setting up a separate showroom for the brand in an Art Nouveau villa that served as Prada’s first Milan headquarters, and using that same location for the men’s fall-winter show in 2006.
Backed by a 2013 agreement between Coty Inc.
Coty Inc. is an American-French multinational beauty company founded in 1904 by François Coty. With its subsidiaries, it develops, manufactures, markets, and distributes fragrances, cosmetics, skin care, nail care, and both professional and reta ...
and Prada, Miu Miu launched its first fragrance in 2015, marking the first time the brand expanded outside the fashion and accessories markets.
In 2020, Miu Miu introduced Upcycled by Miu Miu, a limited collection of vintage dresses from the 1940s through the 1970s that have been tweaked and refashioned.
Boutiques
There are Miu Miu boutiques located on a global scale. Architect Roberto Baciocchi developed the blueprint for an early series of stores, which was first applied to the Milan store in 2006. He also created the interiors for Miu Miu stores in Paris, Hong Kong, Florence, London, New York and Taipei.
Miu Miu opened its first independent store in China
China, officially the People's Republic of China (PRC), is a country in East Asia. It is the world's most populous country, with a population exceeding 1.4 billion, slightly ahead of India. China spans the equivalent of five time zones and ...
in The Mixc in Shenzhen
Shenzhen (; ; ; ), also historically known as Sham Chun, is a major sub-provincial city and one of the special economic zones of China. The city is located on the east bank of the Pearl River estuary on the central coast of southern province ...
in 2009. A new North American store was launched in Houston, Texas
Houston (; ) is the most populous city in Texas, the most populous city in the Southern United States, the fourth-most populous city in the United States, and the sixth-most populous city in North America, with a population of 2,304,580 in ...
, in The Galleria
The Galleria, stylized theGalleria and also known as the Houston Galleria, is an upscale mixed-use urban development and shopping mall located in the Uptown District of Houston, Texas, United States.[Short Hills, New Jersey
Short Hills is an unincorporated community located within Millburn Township, in Essex County, New Jersey, United States. It is a popular commuter town for residents who work in New York City. As of the 2020 United States Census, the CDP's pop ...]
, in the fall of 2011. Miu Miu also opened their first Australia
Australia, officially the Commonwealth of Australia, is a Sovereign state, sovereign country comprising the mainland of the Australia (continent), Australian continent, the island of Tasmania, and numerous List of islands of Australia, sma ...
n boutique at Chadstone Shopping Centre
Chadstone Shopping Centre (colloquially known as Chaddy) is a super regional shopping centre located in the south-eastern Melbourne suburb of Malvern East. Chadstone Shopping Centre is the biggest shopping centre in Australia and one of the bi ...
in Melbourne
Melbourne ( ; Boonwurrung/Woiwurrung: ''Narrm'' or ''Naarm'') is the capital and most populous city of the Australian state of Victoria, and the second-most populous city in both Australia and Oceania. Its name generally refers to a met ...
. A branch opened in Glasgow
Glasgow ( ; sco, Glesca or ; gd, Glaschu ) is the most populous city in Scotland and the fourth-most populous city in the United Kingdom, as well as being the 27th largest city by population in Europe. In 2020, it had an estimated popul ...
, Scotland
Scotland (, ) is a country that is part of the United Kingdom. Covering the northern third of the island of Great Britain, mainland Scotland has a border with England to the southeast and is otherwise surrounded by the Atlantic Ocean to the ...
, in 2010 and is situated in the Fraser Fraser may refer to:
Places Antarctica
* Fraser Point, South Orkney Islands
Australia
* Fraser, Australian Capital Territory, a suburb in the Canberra district of Belconnen
* Division of Fraser (Australian Capital Territory), a former federal ele ...
's department store. A store designed by Herzog & de Meuron
Herzog & de Meuron Basel Ltd.,
" Herzog & de Meuron. Retrieved on 11 October 2012. "Herzog & de Meuron Basel Ltd. R ...
opened in the Aoyama district of Tokyo in 2015.
In 2017 the Miu Miu Sloane Street
Sloane Street is a major London street in the Royal Borough of Kensington and Chelsea which runs north to south, from Knightsbridge to Sloane Square, crossing Pont Street about halfway along.
History
Sloane Street takes its name from Sir Han ...
store in London
London is the capital and largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary down to the North Sea, and has been a majo ...
reopened after a refurbishment, and announced that they would be starting a customisation service to allow customers to design their own heels. It is the only Miu Miu store in the world to offer this service.
Advertising
Spokes-models for the brand have included , Kirsten Dunst
Kirsten Caroline Dunst (; born April 30, 1982) is an American actress. She made her acting debut in the short ''Oedipus Wrecks'' directed by Woody Allen in the anthology film ''New York Stories'' (1989). She then gained recognition for her rol ...
, Maggie Gyllenhaal
Margalit Ruth "Maggie" Gyllenhaal (; born November 16, 1977) is an American actress and filmmaker. Part of the Gyllenhaal family, she is the daughter of filmmakers Stephen Gyllenhaal and Naomi Foner Gyllenhaal, Naomi Achs, and the older sister o ...
, Katie Holmes
Kate Noelle Holmes (born December 18, 1978) is an American actress. She first achieved fame as Joey Potter on the television series ''Dawson's Creek'' (1998–2003).
Holmes made her feature film debut in 1997 with a supporting role in Ang Lee ...
, Ginta Lapina Ginta may refer to:
*Ginta, Swiss singer, writer and influencer
* Ginta (''Hunter × Hunter''), a fictional character from the manga series ''Hunter × Hunter''
*Ginta, a fictional character from the manga series ''Inuyasha''
*Ginta Lapiņa (born ...
, Lindsay Lohan
Lindsay Dee Lohan ( ; born July 2, 1986) is an American actress and singer. Born in New York City and raised on Long Island, Lohan was signed to Ford Models at the age of three. Having appeared as a regular on the television soap opera '' An ...
, Vanessa Paradis
Vanessa Chantal Paradis (; born 22 December 1972) is a French singer, model, and actress. Paradis became a child star at the age of 14 with the international success of her single "Joe le taxi" (1987). At age 18, she was awarded France's high ...
, Chloë Sevigny
Chloë Stevens Sevigny (, born November 18, 1974) is an American actress, model, filmmaker and fashion designer. Known for her work in independent films, often appearing in controversial or experimental features, Sevigny is the recipient of se ...
, Siri Tollerod, Lindsey Wixson, Zhou Xun
Zhou Xun (, born 18 October 1974) is a Chinese actress and singer. She is regarded as one of the Four Dan Actresses of China. She gained international fame for her roles in '' Suzhou River'' (2000) and ''Balzac and the Little Chinese Seamstress'' ...
, Dong Jie
Dong Jie (, born 19 April 1980) is a Chinese actress and dancer.
Dong made her debut in Zhang Yimou's '' Happy Times'' (2000) ( Yimou girl), playing a blind girl mistreated by her stepmother. Zhang selected Dong after a casting call on the Int ...
, Jessica Stam
Jessica Elizabeth Stam (born 23 April 1986) is a Canadian model. She is considered to be part of the crop of models described as "doll faces". In 2007, ''Forbes'' named her fifteenth in the list of the World's 15 Top-Earning Supermodels, earning ...
and Joan Smalls
Joan Smalls Rodriguez (born July 11, 1988) is a Puerto Rican supermodel and actress. In 2011, she became the first Latina model to represent Estée Lauder cosmetics. In 2013, she entered ''Forbes'' magazine's "World's Highest-Paid Models" list ...
. In May 2011, Miu Miu appointed the (then only fourteen-year-old) actress Hailee Steinfeld
Hailee Steinfeld (born December 11, 1996) is an American actress and singer. She is the recipient of List of awards and nominations received by Hailee Steinfeld, various accolades, including a Peabody Award, and nominations for an Academy Award ...
to be the new younger face of the brand. For the 2012 campaign, a 34-year-old, U.S. model Guinevere Van Seenus
Guinevere van Seenus (born 1976) is an American model, photographer and jewelry designer.
Born in Brookline, Massachusetts, Guinevere van Seenus was raised in Washington, D.C. and Santa Barbara, California. She is first-generation American, he ...
was chosen. In 2018, actress Elle Fanning
Mary Elle Fanning (born April 9, 1998) is an American actress. She made her film debut as the younger version of her sister Dakota Fanning's character in the drama film ''I Am Sam'' (2001). As a child actress, she appeared in several films, inc ...
became the face of the brand.
In 2021, South Korean singer and actress Im Yoona
Im Yoon-ah (; born May 30, 1990), known mononymously as Yoona, is a South Korean singer and actress. After training for five years, she debuted as a member of girl group Girls' Generation (and later its subgroup Girls' Generation-Oh!GG) in Augu ...
was selected as the brand ambassador.
In 2011, Miu Miu launched the '' Women's Tales'' series. The campaign consisted of short films that were produced in conjunction with high-profile female directors. The outcome was a list of short, silent films that featured Miu Miu's collections. The first four short films were directed by Zoe Cassavetes
Zoe Rowlands Cassavetes (born June 29, 1970) is an American film director, screenwriter, and actress. She is the daughter of filmmaker John Cassavetes and actress Gena Rowlands. She is best known for her 2007 film ''Broken English''.
Career
C ...
, Lucrecia Martel
Lucrecia Martel (born December 14, 1966) is an Argentine film director, screenwriter and producer whose feature films have frequented Cannes, Venice, Berlin, Toronto, and many other international film festivals. Film scholar Paul Julian Smith w ...
, Giada Colagrande
Giada Colagrande (born 16 October 1975) is an Italian film director and actress.
Life and career
In 2005 Colagrande directed her second feature, ''Before it Had a Name'', which she co-wrote and co-starred in with Willem Dafoe. The two had met on ...
and Massy Tadjedin
Massy Tadjedin (born 1978) is an Iranian-American screenwriter and director.
Biography
Tadjedin was born in Tehran and grew up in Orange County, California, and studied English literature at Harvard University.
Her movie credits include '' Leo'' ...
and were screened at the 69th Venice International Film Festival
The 69th annual Venice International Film Festival, organized by Venice Biennale, took place at Venice Lido from 29 August to 8 September 2012. The festival opened with the Indian director Mira Nair's ''The Reluctant Fundamentalist'', and clos ...
. A fifth film that debut in 2013, was written and directed by Ava DuVernay
Ava Marie DuVernay (; born August 24, 1972) is an American filmmaker, television producer and former film publicist. She is a recipient of a Primetime Emmy Award, a NAACP Image Award, a BAFTA Film Award and a BAFTA TV Award, as well as a nominee ...
and also starred.
Controversies
On March 14, 2013, a counter report of Prada
Prada S.p.A. (, ; ) is an Italian luxury fashion house founded in 1913 in Milan by Mario Prada. It specializes in leather handbags, travel accessories, shoes, ready-to-wear, and other fashion accessories. Prada licenses its name and branding t ...
in violating women's rights was reported to Committee on Economic, Social and Cultural Rights The Committee on Economic, Social and Cultural Rights (CESCR) is a United Nations is a 18-member Committee, entrusted with overseeing implementation of the International Covenant on Economic, Social and Cultural Rights (ICESCR).
It meets (usually t ...
. On May 17, 2013, a statement against sexual harassment
Sexual harassment is a type of harassment involving the use of explicit or implicit sexual overtones, including the unwelcome and inappropriate promises of rewards in exchange for sexual favors. Sexual harassment includes a range of actions fro ...
and gender discrimination at workplace was released by the UN Committee. In April 2013, an American Change.org
Change.org is a worldwide nonprofit petition website, based in California, US, operated by the San Francisco-based company of the same name, which has over 400 million users and offers the public the ability to promote the petitions they care abo ...
petition against Miuccia Prada, collected over 200K signatures around the world. This petition was against Miuccia Prada for countersuing a fired employee for making false statements while voicing her opinion against sexual harassment. This petition damaged the brand image. On May 28, 2013, The UN has backed former Prada employee Bovrisse over the sexual harassment and discrimination
Discrimination is the act of making unjustified distinctions between people based on the groups, classes, or other categories to which they belong or are perceived to belong. People may be discriminated on the basis of race, gender, age, relig ...
case of Prada
Prada S.p.A. (, ; ) is an Italian luxury fashion house founded in 1913 in Milan by Mario Prada. It specializes in leather handbags, travel accessories, shoes, ready-to-wear, and other fashion accessories. Prada licenses its name and branding t ...
Japan. Vogue launched a news article, "Prada Vs The UN" quoting Bovrisse claiming, "Anyone who buys from the Prada and Miu Miu brands are supporting a culture of discrimination
Discrimination is the act of making unjustified distinctions between people based on the groups, classes, or other categories to which they belong or are perceived to belong. People may be discriminated on the basis of race, gender, age, relig ...
and power harassment
Power harassment is a form of harassment and workplace bullying in which someone in a position of greater power uses that power to harass or bully a lower-ranking person. It includes a range of behavior from mild irritation and annoyances to ser ...
."
In 2015, the UK’s Advertising Standards Authority banned a double-page Miu Miu ad that ran in British ''Vogue
Vogue may refer to:
Business
* ''Vogue'' (magazine), a US fashion magazine
** British ''Vogue'', a British fashion magazine
** ''Vogue Arabia'', an Arab fashion magazine
** ''Vogue Australia'', an Australian fashion magazine
** ''Vogue China'', ...
'', after having received a complaint that the image looked as if a child had been dressed as an adult in a sexually suggestive pose which was irresponsible and offensive.[Mark Sweney (6 May 2015)]
Miu Miu ad banned for appearing to sexualise a child
''The Guardian
''The Guardian'' is a British daily newspaper. It was founded in 1821 as ''The Manchester Guardian'', and changed its name in 1959. Along with its sister papers ''The Observer'' and ''The Guardian Weekly'', ''The Guardian'' is part of the Gu ...
''.
References
External links
Official website
*{{fashionlabel, id=miu-miu
High fashion brands
Clothing brands of Italy
Privately held companies of Italy
Luxury brands
Fashion accessory brands
Clothing companies established in 1993
Italian companies established in 1993
Companies based in Milan
Eyewear brands of Italy
Prada
fr:Prada#Miu Miu