The Miss World Canada contest is a

Beauty pageant A beauty pageant is a competition that has traditionally focused on judging and ranking the physical attributes of the contestants. Pageants have now evolved to include inner beauty, with criteria covering judging of personality, intelligence, ...

held annually in different incarnations since 1957 to select

Canada Canada is a country in North America. Its ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, covering over , making it the world's second-largest country by tot ...

's representative to the

Miss World Miss World is the oldest existing international beauty pageant. It was created in the United Kingdom by Eric Morley in 1951. Since his death in 2000, Morley's widow, Julia Morley, has co-chaired the pageant. Along with Miss Universe, Miss Int ...

contest. In 2017 MTC-W Inc. obtained the exclusive rights to send the Canadian representative to

, chaired since 2016 by former Miss World Canada 1996 Michelle Weswaldi. The annual pageant is held each summer in

Toronto Toronto ( ; or ) is the capital city of the Canadian province of Ontario. With a recorded population of 2,794,356 in 2021, it is the most populous city in Canada and the fourth most populous city in North America. The city is the ancho ...

Ontario Ontario ( ; ) is one of the thirteen provinces and territories of Canada.Ontario is located in the geographic eastern half of Canada, but it has historically and politically been considered to be part of Central Canada. Located in Central Ca ...

, but in 2020 the national competition was held on November 7. This year was integrated for the first time the head-to-head challenge competition as part of the Miss World Canada 2020 selection process, where all the 44 candidates faced off in an interview round hosted by the former Mr. World Canada 2012,

Frankie Cena Francesco "Frankie" Anthony Cena is a Canadian television presenter, musician and debate coach. He was born in Burnaby, British Columbia, Canada. He is known for being Mister World Canada in 2012, competing at Mister World that same year, and for ...

, and the first winner ever in Canada is Aiona Santana. The 70th Miss World Final will be held on December 16, 2021 at the José Miguel Agrelot Coliseum in San Juan, Puerto Rico. Toni-Ann Singh of Jamaica will crown her successor at the end of the event.