Miss Universe Ireland is a national beauty pageant that has selected

Ireland Ireland ( ; ga, Éire ; Ulster Scots dialect, Ulster-Scots: ) is an island in the Atlantic Ocean, North Atlantic Ocean, in Northwestern Europe, north-western Europe. It is separated from Great Britain to its east by the North Channel (Grea ...

's representative to the

Miss Universe Miss Universe is an annual international beauty pageant that is run by a United States and Thailand based Miss Universe Organization.Natalie Tadena (July 2, 2015"Donald Trump's Miss USA Pageant Lands on Reelz Cable Channel". ''The Wall Stre ...

pageant since 2002.

History

Beginning in 2002 Andrea Roche, who represented Ireland at Miss Universe 1998 in the United States, was the national director of Miss Universe in Ireland. Through the Andrea Roche Model agency, the contestants trained to be the next representative of Ireland at the contest. Between 2002 and 2015 the Andrea Roche era resulted in only one high-placed result in Miss Universe, in 2010, with Rozanna Purcell. Beginning in 2017

Brittany Mason Brittany Mason is a model, actress, activist and pageant queen from Anderson, Indiana, Anderson, Indiana. In 2017 she became the national director for the Miss Universe Ireland franchise. Career Modeling Represented by Wilhelmina Models, Wi ...

, former Miss Indiana USA 2008, took over the Miss Universe franchise of the

Republic of Ireland Ireland ( ga, Éire ), also known as the Republic of Ireland (), is a country in north-western Europe consisting of 26 of the 32 Counties of Ireland, counties of the island of Ireland. The capital and largest city is Dublin, on the eastern ...

in Dublin. Brittany's management company, MOXIE Media Productions, aims to produce a new style of Miss Universe Ireland national contest.

Missions

Through the organization, the winner is provided a platform based on her objectives for the year. She will serve as ambassador for the country of Ireland. She will be the face of beauty and fashion brands and bring awareness to social causes for the greater good of communities across Ireland. Alongside The Miss Universe Ireland Organization, she will plan how to achieve her personal and professional goals on the national and global scale.

Formats

*Personal Interview: Contestant's will be judged by their ability to articulate themselves. This is the opportunity for the judges to get to know who you are. *Swimwear competition: Each contestant will walk the runway during the swimsuit segment displaying her dedication to a healthy lifestyle. *Evening Gown competition: The judges and fans will see the contestants’ personal style as they walk the stage in their evening gown of choice. However, the exact design of the gown does not count towards the total score and instead the judges focus on how confidently each woman presents herself.

Notes

Controversies

In 2009 it was reported that the pageant was sponsored by Educogym, a concept gym created by Tony Quinn. At the launch contestants were photographed wearing sashes emblazoned with the Educogym name and it was announced the winner would receive a year's membership. Co-host Lisa Fitzpatrick was reported as saying "If someone wants to read into angels then let them on and if someone else gets help from Tony Quinn's seminars then it can only be doing good for them" despite what many were calling a cult.

Miss Universe Ireland 2010

*In 2010 Rozanna Purcell was offered a contract with

Trump Model Management Trump Model Management, later shortened to T Management, was a New York City-based modeling agency founded by Donald Trump as T Models in 1999. It was closed by Trump in April 2017, shortly after he became U.S. president. History In October 20 ...

after the

Miss Universe 2010 Miss (pronounced ) is an English language honorific typically used for a girl, for an unmarried woman (when not using another title such as "Doctor" or "Dame"), or for a married woman retaining her maiden name. Originating in the 17th century, it ...

competition ended, and was offered additional contracts in Mexico and Colombia. She was then invited to judge at the

Miss Venezuela 2010 Miss Venezuela 2010 was the 57th edition of the Miss Venezuela pageant held on October 28, 2010 at the Palacio de Eventos de Venezuela in Maracaibo, Venezuela. At the end of the event, outgoing titleholder Marelisa Gibson crowned Vanessa Gonça ...

pageant.

Titleholders

Miss Universe Ireland

::''Miss Universe Ireland has started to send a Miss Ireland to

from 1961. Before 2002 the winner of Miss Ireland went to Miss Universe. Started in 2002 the first annual Miss Universe Ireland has been held by Andrea Roche (former Miss Ireland 1998). The winner represents her country at

pageant. In 2017 the Miss Universe license in Ireland had given to Brittany Mason (an american model and Moxie media productions). The pageant reruns as like as the motto "Deliver the title of Miss Universe to the Irish". On occasion, when the winner does not qualify (due to age) for either contest, a runner-up is sent.''

Miss Ireland 1961-2001

References

External links

Official website of Miss Universe Ireland
{{DEFAULTSORT:Ireland Miss Universe by country Recurring events established in 1961 Irish awards