Minimax is a European
pay television
Pay television, also known as subscription television, premium television or, when referring to an individual service, a premium channel, refers to Subscription business model, subscription-based television services, usually provided by multichan ...
channel aimed at children, headquartered in
Hungary
Hungary ( hu, Magyarország ) is a landlocked country in Central Europe. Spanning of the Carpathian Basin, it is bordered by Slovakia to the north, Ukraine to the northeast, Romania to the east and southeast, Serbia to the south, Croatia a ...
, and broadcasting to 11 Central European countries. The channel was also broadcast in
Spain
, image_flag = Bandera de España.svg
, image_coat = Escudo de España (mazonado).svg
, national_motto = ''Plus ultra'' (Latin)(English: "Further Beyond")
, national_anthem = (English: "Royal March")
, i ...
from 1994 to 1998 and
Poland
Poland, officially the Republic of Poland, is a country in Central Europe. It is divided into 16 administrative provinces called voivodeships, covering an area of . Poland has a population of over 38 million and is the fifth-most populous ...
from 1999 to 2004. Minimax's policy goals include
edutainment
Educational entertainment (also referred to as edutainment) is media designed to educate through entertainment. The term was used as early as 1954 by Walt Disney. Most often it includes content intended to teach but has incidental entertainmen ...
and non-violent programs.
As of 2018, the channel runs 24 hours a day. Previously, from 1995 though 2017, Minimax timeshared with Sportmanía, Musicmax, Game One, ITV Hungary,
M+, Cool,
Animax
, stylized as ANIMAX, is a Japanese animation satellite television network, dedicated to broadcasting anime programming. The channel also dubbed other cartoons in Japanese language. A subsidiary of Sony Pictures Entertainment Japan, it is headq ...
, and
C8 over the years.
As the channel broadcasts in multiple countries in multiple languages with the same schedule (except commercial advertisements), program trailers and other presentation elements did not feature written information from 2004 to 2021, however, they started being rolled out again.
History
Minimax has its origins in Spain, where it was launched on 1 January 1994 as part of a 4-channel Sogecable package on
Canal Satélite, broadcasting on the
Astra 1C
Astra 1C was a geostationary communications satellite launched in 1993 by the Société Européenne des Satellites ( SES), now SES Astra. The satellite remained in service until 2011 and is now derelict.
History
Astra 1C was the third commu ...
satellite for 13 hours a day, from 8am to 9pm. In 1994, Canal+ expressed its intentions to launch the channel across Europe and even to offer the Canal Satélite package to
Latin America
Latin America or
* french: Amérique Latine, link=no
* ht, Amerik Latin, link=no
* pt, América Latina, link=no, name=a, sometimes referred to as LatAm is a large cultural region in the Americas where Romance languages — languages derived f ...
n viewers. In 1995, the channel
Sportmanía launched and began timesharing with Minimax. In 1996, Minimax reached a deal with
Nickelodeon
Nickelodeon (often shortened to Nick) is an American pay television television channel, channel which launched on April 1, 1979, as the first cable channel for children. It is run by Paramount Global through its List of assets owned by Param ...
to broadcast the latter's shows on weekends. In May 1998, Minimax began broadcasting series from
Fox Kids
Fox Kids (originally known as Fox Children's Network and later as the Fox Kids Network; stylized as FOX KIDS) was an American children's block programming, programming block and branding for a slate of international children's television channel ...
, initially as a three-hour block. However, by November 1998,
Fox
Foxes are small to medium-sized, omnivorous mammals belonging to several genera of the family Canidae. They have a flattened skull, upright, triangular ears, a pointed, slightly upturned snout, and a long bushy tail (or ''brush'').
Twelve sp ...
had purchased Minimax's broadcasts entirely and it was replaced by the Spanish version of Fox Kids on 15 November of that year. However, Minimax programming continued to be shown in the mornings for preschool audiences.
The current Central European iteration of Minimax began on 16 April 1999 when the Polish version of the network was launched. A version of Minimax was launched in Hungary on 6 December 1999, to coincide with the Christmas season. At launch, the channel aired only between 18:00-20:00 CET. Until 3 March 2000, it gradually extended its broadcast hours, and from that date onwards, the channel aired between 06:00-20:00 CET until 31 December 2017. This new version of Minimax focused on European-produced programming, some of it from the communist era, and providing it when no other children's channel did, and not showing violent content. This caused the channel to surge in popularity in Hungary.
On 2 May 2000, a regional version of the French television channel
Game One
Game One is a French television channel owned by Paramount Networks EMEAA. The channel shows several programs based on video gaming. It also airs Japanese anime on a regular basis, such as '' Fairy Tail'', ''Naruto'', '' Naruto: Shippuden'', '' ...
(originally planned as Game Channel) began timesharing with Minimax, broadcasting between 20:00-22:00 CET. On 15 May 2001, Minimax began its test transmissions in Romania and Moldova, until the channel was fully launched in 1 June to coincide with Children's Day. On 27 August 2001, ITV Hungary took over Game One's time space.
In 2003, the Hungarian company Mediatech Media gained full control of the Minimax brand, previously having co-owned it with the original owners
Groupe Canal+
Groupe Canal+ is a French mass media company. It is owned and controlled by Vivendi and has a film library in excess of 5,000 films. Vivendi has sold some parts of Canal+ to private investors which are still using the name of Canal+. It is headqu ...
and Cabeltechnologie. On 9 February 2003, ITV Hungary closed down. On 15 September 2003, M+ was launched, taking over the nightly slot. M+ was provided only smaller cable companies. Although most cable companies turned off the signal after Minimax signed off,
UPC and
UPC Direct after Minimax signed off instead aired the "Minimax for UPC" channel which broadcast programs from the now-defunct music channel Musicmax which was aired same channel space as Game One/ITV/M+ and Minimax.
On 23 December 2003, the Hungarian feed of Minimax started broadcasting in Czech when a test transmission occurred in the Czech Republic and Slovakia, and on 1 January 2004, a fully localised Czech feed (though sharing with the Hungarian feed) was launched in those countries, taking over the channel space of the defunct TV channel
Supermax on some providers, while the Supermax channel still aired on a few providers until 15 September 2004.
On 4 September 2004, M+ merged with Humor 1 and renamed as
Cool. When it was still called M+, it has operated independently from Minimax since 6 December 2003.
In Poland, Minimax's programming was becoming starkly divided between content for preschoolers and content for teenagers (akin to the American channel
Noggin
Noggin may refer to:
General
* Noggin or gill (volume), a unit of volume
* Noggin (cup), a small cup
* Noggin, slang for head
A head is the part of an organism which usually includes the ears, brain, forehead, cheeks, chin, eyes, nose, an ...
). Because of this, there were two main blocks - MiniKaruzela (premiered on 24 December 2000) for preschoolers and MaxiStrefa (premiered in January 2002), showing sitcoms and cartoons for older audiences. MiniKaruzela was spun off into
MiniMini+
MiniMini+ is a Polish television channel owned and operated by ITI Neovision SA. Its programmes are aimed primarily at children aged 3–8.
History
Before the launch of MiniMini, Minimax (now known as Teletoon+) launched a programming bloc ...
(named after Minimax) on 20 December 2003, however MiniKaruzela broadcast until 10 April 2004, Minimax was replaced by
ZigZap on 16 October 2004, which is now known as Teletoon+. The channel still retains a focus on pre-teens and teens. Despite Minimax not having existed in Poland for 18 years, MiniMini+ has still retained its name.
On 4 December 2004 in Hungary, Romania, Slovakia and the Czech Republic,
A+ Anime began timesharing with Minimax, replacing Cool. In Hungary only on the UPC Direct platform the lesser-known music channel called A+ Music was aired on the same channel space as A+ and Minimax. On 6 September 2006,
Sony Pictures Television International
Sony Pictures Television Inc. (abbreviated as SPT) is an American television production and distribution studio. Based at the Sony Pictures Studios complex in Culver City, it is a division of Sony Entertainment's unit Sony Pictures Entertainme ...
acquired A+ and later relaunched it as
Animax
, stylized as ANIMAX, is a Japanese animation satellite television network, dedicated to broadcasting anime programming. The channel also dubbed other cartoons in Japanese language. A subsidiary of Sony Pictures Entertainment Japan, it is headq ...
on 2 July 2007.
[ANIME+](_blank)
/ref>
In June 2007, Chellomedia (now AMC Networks International
AMC Networks International is the division of AMC Networks that operates outside the United States. AMC Networks commissions and distributes TV channels, content and video services. The division's operating companies and business units currently ...
) acquired Minimax from Mediatech Media. Later that year, the channel launched in Croatia
, image_flag = Flag of Croatia.svg
, image_coat = Coat of arms of Croatia.svg
, anthem = "Lijepa naša domovino"("Our Beautiful Homeland")
, image_map =
, map_caption =
, capit ...
, Serbia
Serbia (, ; Serbian language, Serbian: , , ), officially the Republic of Serbia (Serbian language, Serbian: , , ), is a landlocked country in Southeast Europe, Southeastern and Central Europe, situated at the crossroads of the Pannonian Bas ...
, Montenegro
)
, image_map = Europe-Montenegro.svg
, map_caption =
, image_map2 =
, capital = Podgorica
, coordinates =
, largest_city = capital
, official_languages = M ...
, Bosnia and Herzegovina
Bosnia and Herzegovina ( sh, / , ), abbreviated BiH () or B&H, sometimes called Bosnia–Herzegovina and often known informally as Bosnia, is a country at the crossroads of south and southeast Europe, located in the Balkans. Bosnia and H ...
and North Macedonia
North Macedonia, ; sq, Maqedonia e Veriut, (Macedonia before February 2019), officially the Republic of North Macedonia,, is a country in Southeast Europe. It gained independence in 1991 as one of the successor states of Socialist Feder ...
. The channel operates in the Serbian language in these countries.
Between 29 October and 22 November 2009, the Slovak-language operations of Minimax were replaced with Czech-language ones.
In 2011, the channel launched in Slovenia.
Animax broadcast for the last time in the region on 31 March 2014, and was relaunched as C8 on 1 April 2014 in Hungary and 5 May 2014 in Romania, the Czech Republic, and Slovakia. On 30 December 2015, C8 closed down in the Czech Republic, Slovakia, Serbia, and Romania. Since then, Minimax has been 24/7 in those countries.
On 5 October 2017, AMC announced that Minimax would go 24/7 in Hungary. In December 2017, it was announced that Minimax would operate for 24 hours per day in Serbia by New Year's Eve. On 1 January 2018, C8 closed down completely and Minimax filled up the overnight slot, leading the Hungarian version to broadcast 24/7.
Near the end of 2019, it was announced that Minimax, as well all AMC-owned channels, would be removed from DIGI
Digi may refer to:
* Short for "digital" as in digicam, digiscale, digiscrap, digibee
*Digi Communications, a Romanian telecommunications company in Romania, Hungary, Spain and Italy
*Digi International, an American electronics manufacturer
*Digi-K ...
. However, on 31 December 2019, executives made a last minute decision to continue broadcasting the channels.
Visual identity
For the first year of the channel's existence, its logo was a black oval with the words "Mini Max" written in an abstract black and yellow font, often upon a dark turquoise background.
In 1995, the branding of the channel was refreshed, with a logo design still used to this day. The Spanish graphic design agency Ostra Delta designed a new logo and a new package of idents for Minimax. The logo consisted of a blue ring with an orange centre with the channel name in a thick white wavy font on top, however, the colours could vary. The idents consisted of the channel's multiple (normally 6) loosely animated human mascots doing various things and at the end of each ident the channel logo would rapidly draw itself in the centre of the screen with the name flashing through different fonts before the end of the ident. This was also accompanied by a jingle (normally extended into a song), which still remains to this day.
Upon the channel's relaunch on 16 April 1999, the idents were kept and new versions were commissioned. At night, a testcard would play (with the Minimax theme) telling the viewers to resume watching in the morning.
On 1 July 2004, the logo was refreshed to an orange ring with a transparent centre and white text. However, until 20 February 2006, idents were in a transition, and still featured the original mascots and the blue version of the logo appearing but hastily shrinking from the screen and the orange version appearing on top. All written information was removed from idents and information screens at this time as well, and replaced with audio announcements to better facilitate the channel's multilingual broadcasts. The signoff ident depicted a starry sky while an announcer wished the viewers goodnight.
On 20 February 2006, the original package was fully replaced after 11 years. This time, the new package was designed by the Hungarian agencies Studio Baestarts and KGB Studios. The mascots were replaced with new partially 2D-animated ones, a girl named Mini, a boy named Max, and an anthropomorphic cat and dog respectively named Picicica (derived from the Romanian word for cat "", Kočka Micka in Czech Republic and Slovakia) and Macikutya (Cutulache in Romania, Bumbrlíček in Czech Republic and Slovakia). The mascots do not speak in dialogue, like the channel's idents and information boards. They also feature in a similarly dialogue-less series of animated PSA shorts called MiniKRESZ, animated by Studio Baestarts. In 2009, live-action versions of Mini and Max starred in the Minimax original show, ''MiniChef.''
The signoff ident depicted Mini and Max putting Picicica and Macikutya to sleep, who come out the door just as Mini and Max leave, cutting to the Minimax logo. Other Minimax idents would play as the next station opened. In 2015, the closedown was truncated to just Mini and Max putting the pets to sleep.
On 23 March 2013, both the logo and the idents received a fully 3D CGI refresh, which included the 2006 idents being reanimated.
On 1 July 2021, the Hungarian feed rebranded its presentation again, with a package designed by Bulgarian agency ROBO LAB, with a redesigned version of the logo. Mini and Max were dropped after 15 years while Picicica and Macikutya had updated designs, however, they only appear on the channel's websites now, not on air. The idents were rolled out to all other Minimax feeds on 1 August. These idents re-introduced written information in start and end cards for commercial breaks, and in programme promotion.
Announcers
* Balázs Láng (Hungarian) (1999–2008)
* Attila Dolmány (Hungarian) (2008–2010)
* Gábor Csőre (Hungarian) (2010–present)
* Libor Terš (Czech)
* Marius Săvescu (Romanian) (2001–2008)
* Alexandru Rusu (Romanian) (2008–present)
International channels
Current channels
Defunct channels
See also
* JimJam
''Jimjam'' (stylised as ''jimjam'') is a 2000 recording by UK jazz-funk guitarist Jim Mullen, featuring fellow-Scot Hamish Stuart on rhythm guitar, Pino Palladino on bass and Ian Thomas on drums. The professional collaboration between Mullen and ...
References
External links
Minimax Hungary
Minimax Czech Republic
Minimax Romania
Minimax Serbia
Minimax Slovenia
{{Television in Romania
AMC Networks International
Children's television networks
Children's television channels in North Macedonia
Television channels and stations established in 1999
Television stations in Romania
Television channels in North Macedonia
Television channels in Hungary
Television stations in the Czech Republic
Television channels in Slovakia
Television stations in Serbia
1999 establishments in Hungary
Defunct television channels in Poland