The Malaysia International Halal Showcase or MIHAS is an annual

trade fair A trade fair, also known as trade show, trade exhibition, or trade exposition, is an exhibition organized so that companies in a specific industry can showcase and demonstrate their latest products and services, meet with industry partners and c ...

organised by the

Malaysia External Trade Development Corporation Malaysia External Trade Development Corporation ( ms, Perbadanan Pembangunan Perdagangan Luar Malaysia; officially abbreviated as MATRADE) is a Malaysian external trade government agency. Its key role is to assist Malaysian exporters to develop a ...

and managed by Shapers Malaysia (formerly Indah Profiles), as MIHAS Secretariat. It aims to facilitate the sourcing and selling of quality halal products and services globally. MIHAS first started in 2004, is typically held in April in

Kuala Lumpur , anthem = '' Maju dan Sejahtera'' , image_map = , map_caption = , pushpin_map = Malaysia#Southeast Asia#Asia , pushpin_map_caption = , coordinates = , su ...

Malaysia Malaysia ( ; ) is a country in Southeast Asia. The federation, federal constitutional monarchy consists of States and federal territories of Malaysia, thirteen states and three federal territories, separated by the South China Sea into two r ...

and the event runs for four days. For the past few years, the event is held at the Kuala Lumpur Convention Centre.

Background/History

MIHAS was founded by Shapers Malaysia in 2004 and in 2008, ownership of this Halal event was transferred to the Malaysian government under the auspices of the Malaysia External Trade and Development Corporation (MATRADE). MIHAS was first held in 2004 at the Malaysia International Exhibition & Convention Centre (MIECC),

Mines Resort City Mines Wellness City, formerly known as Mines Resort City, is an integrated Health and Wellness resort township in Seri Kembangan, Selangor, Malaysia. Background The land was formerly the world's largest open cast tin mine. Currently the develop ...

, Kuala Lumpur. The inaugural event was officiated by the (now former)

Prime Minister of Malaysia The prime minister of Malaysia ( ms, Perdana Menteri Malaysia; ms, ڤردان منتري مليسيا, label= Jawi, script=arab, italic=unset) is the head of government of Malaysia. The prime minister directs the executive branch of the fede ...

, Tun Abdullah Haji Ahmad Badawi. That year, there were 330 companies occupying 505 booth spaces from 19 different countries including Malaysia, the country host. MIHAS attracted 17,254 visitors from 42 countries that year.

Programmes

Incoming Buying Mission (IBM) programme was first introduced during MIHAS 2005. The business matching programme provides one-to-one discussions and business negotiations between buyers and sellers. The first year resulted in a total sales of RM229.9 million. The programme has been a staple of MIHAS ever since. In 2012, the business matching sessions yielded a total generated sales of RM340 million (USD110 million). IBM is wholly organised by MATRADE and it is conducted a day before the trade show. The participants consists of international buyers from all over the globe who are looking to source Halal products. There are various Activities by Exhibitors throughout the event that include press conference, product briefing, product launching and signing ceremonies, as well as cooking demonstrations on the exhibition floor. These activities are conducted within the exhibition halls, either at the exhibitor booths or the Media Village. The 14th Edition of MIHAS was held from 5–8 April 2017.

References

{{reflist, 2 Halal food Trade fairs in Malaysia Events in Kuala Lumpur Recurring events established in 2004 2004 establishments in Malaysia Islam in Malaysia