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Mid-luxury is a term applied in the U.S. market to fashion, vehicles, hotels, apartments, and other consumer goods and services, for brands that are not as expensive as luxury goods, but more expensive than
Mid-luxury is a term applied in the U.S. market to fashion, vehicles, hotels, apartments, and other consumer goods and services, for brands that are not as expensive as luxury goods, but more expensive than mass market
The term "mass market" refers to a market for goods produced on a large scale for a significant number of end consumers. The mass market differs from the niche market in that the former focuses on consumers with a wide variety of backgrounds wi ...
brands.
Fashion
Fashion brands identified as mid-luxury in the U.S. market includeBrooks Brothers
Brooks Brothers, founded in Manhattan, New York, in 1818, is the oldest apparel brand in continuous operation in America. Originally a family business, Brooks Brothers produces clothing for men, women and children, as well as home furnishings. B ...
, Coach
Coach may refer to:
Guidance/instruction
* Coach (sport), a director of athletes' training and activities
* Coaching, the practice of guiding an individual through a process
** Acting coach, a teacher who trains performers
Transportation
* Co ...
, Hugo Boss
Hugo Boss AG, often styled as BOSS, is a luxury fashion house headquartered in Metzingen, Baden-Württemberg, Germany. The company sells clothing, accessories, footwear, and fragrances. Hugo Boss is one of the largest German clothing companies, ...
, Zac Posen, Tommy Hilfiger
Thomas Jacob Hilfiger ( /hɪlˈfɪgər/; born March 24, 1951) is an American fashion designer and the founder of Tommy Hilfiger Corporation.
After starting his career by co-founding a chain of jeans/fashion stores called People's Place in upst ...
, and Ralph Lauren. Indochino
Indochino is a made-to-measure menswear retailer that offers personalized suiting, casual wear, and outerwear. Originally founded as an exclusively online retailer, Indochino has opened 79 showrooms in Canada, the United States, and Australia. T ...
is a manufacturer, selling mid-luxury custom-made business shirts direct to consumers.
Amazon
As of 2018, Amazon U.S. has been struggling to get luxury brands to sell on its platform, but has had success with selling its house brands, such as Pinzon (sheets and other domestics) targeted at the mid-luxury market.Cars
"Mid-luxury" is a term equivalent to mid-size luxury cars.References
{{reflist * Retailing by products and services sold Brands Goods (economics)