Michael Baum (entrepreneur)
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Michael Baum (born May 28, 1962) is an
America The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territorie ...
n
entrepreneur Entrepreneurship is the creation or extraction of economic value. With this definition, entrepreneurship is viewed as change, generally entailing risk beyond what is normally encountered in starting a business, which may include other values th ...
and
investor An investor is a person who allocates financial capital with the expectation of a future Return on capital, return (profit) or to gain an advantage (interest). Through this allocated capital most of the time the investor purchases some specie ...
. He is best known as the founder & CEO of
Splunk Splunk Inc. is an American software company based in San Francisco, California, that produces software for searching, monitoring, and analyzing machine-generated data via a Web-style interface. Its software helps capture, index and correlate ...
, a
big data Though used sometimes loosely partly because of a lack of formal definition, the interpretation that seems to best describe Big data is the one associated with large body of information that we could not comprehend when used only in smaller am ...
software technology used for understanding
machine-generated data Machine-generated data is information automatically generated by a computer process, application, or other mechanism without the active intervention of a human. While the term dates back over fifty years, there is some current indecision as to the ...
primarily for
systems management Systems management refers to enterprise-wide administration of distributed systems including (and commonly in practice) computer systems. Systems management is strongly influenced by network management initiatives in telecommunications. The ap ...
, security forensics, compliance reporting and real-time
operational intelligence Operational intelligence (OI) is a category of real-time dynamic, business analytics that delivers visibility and insight into data, streaming events and business operations. OI solutions run queries against streaming data feeds and event data to ...
. Baum is the founder of six technology start-ups, five of which have been acquired and one (NASDAQ: SPLK) which went public. He has also been a
venture capital Venture capital (often abbreviated as VC) is a form of private equity financing that is provided by venture capital firms or funds to startups, early-stage, and emerging companies that have been deemed to have high growth potential or which ha ...
investor with Rembrandt Venture Partners,
Advent International Advent International is a global private equity firm focused on buyouts of companies in Western and Central Europe, North America, Latin America and Asia. The firm focuses on international buyouts, growth and strategic restructuring in five core ...
and Crosspoint Venture Partners. Baum graduated with a computer science degree from
Drexel University Drexel University is a private research university with its main campus in Philadelphia, Pennsylvania. Drexel's undergraduate school was founded in 1891 by Anthony J. Drexel, a financier and philanthropist. Founded as Drexel Institute of Art, S ...
and an MBA from The Wharton School at the University of Pennsylvania. In September 2014, Baum became CEO & Propriétaire of Château de Pommard, a Burgundy winery established in 1726.


Early life and education

Baum was born in
Philadelphia Philadelphia, often called Philly, is the largest city in the Commonwealth of Pennsylvania, the sixth-largest city in the U.S., the second-largest city in both the Northeast megalopolis and Mid-Atlantic regions after New York City. Sinc ...
,
Pennsylvania Pennsylvania (; ( Pennsylvania Dutch: )), officially the Commonwealth of Pennsylvania, is a state spanning the Mid-Atlantic, Northeastern, Appalachian, and Great Lakes regions of the United States. It borders Delaware to its southeast, ...
, and attended high school at
Cherry Hill High School East Cherry Hill High School East (also known as Cherry Hill East or CHE) is a four-year comprehensive public high school serving students in ninth through twelfth grades in Cherry Hill, in Camden County, New Jersey, United States, operating as p ...
, where he was a New Jersey state high school swimmer for four years. During his sophomore year at
Drexel University Drexel University is a private research university with its main campus in Philadelphia, Pennsylvania. Drexel's undergraduate school was founded in 1891 by Anthony J. Drexel, a financier and philanthropist. Founded as Drexel Institute of Art, S ...
, he changed majors from electrical engineering to computer science after a visit to the campus by
Steve Jobs Steven Paul Jobs (February 24, 1955 – October 5, 2011) was an American entrepreneur, industrial designer, media proprietor, and investor. He was the co-founder, chairman, and CEO of Apple; the chairman and majority shareholder of Pixar; a ...
; the focus of his bachelor's degree was artificial intelligence and compiler and language theory. During his studies he worked as an
intern An internship is a period of work experience offered by an organization for a limited period of time. Once confined to medical graduates, internship is used practice for a wide range of placements in businesses, non-profit organizations and gover ...
at the IBM Silicon Valley Lab developing language parsing engines and with IBM Entry Systems Division where he was a software engineer responsible for
power-on self-test A power-on self-test (POST) is a process performed by firmware or software routines immediately after a computer or other digital electronic device is powered on. This article mainly deals with POSTs on personal computers, but many other embed ...
on the original
IBM PC The IBM Personal Computer (model 5150, commonly known as the IBM PC) is the first microcomputer released in the IBM PC model line and the basis for the IBM PC compatible de facto standard. Released on August 12, 1981, it was created by a team ...
BIOS. He went on to earn a Masters of Business Administration with a focus on corporate finance from The Wharton School at the University of Pennsylvania. During his time at Wharton, Baum played hooker with the Wharton Rugby Team, and started the Wharton Venture Capital Club.


Career

During his time at college, Baum was curious to understand how computers and software could be applied to enable people to process large amounts of data in complex decision-making. He published his thesis titled ''Information Chunking and Human Decision Making''.
“When I graduated from Drexel my plan was to become a researcher, but I realized after being offered positions with companies like IBM and Microsoft that being an entrepreneur would give me a better opportunity to see my ideas make an impact on the world around me," says Baum.
Baum pursued a career in technology and entrepreneurship. He teamed with co-founders Mark Goldstein and Doug Alexander and started Reality Online, a stock market modeling company. Reality Online was funded by
Venrock Venrock (portmanteau of Venture and Rockefeller) is a venture capital firm formed in 1969 to build upon the successful investing activities of the Rockefeller family that began in the late 1930s. It has offices in Palo Alto, California, New York ...
, the venture capital arm of the
Rockefeller family The Rockefeller family () is an American industrial, political, and banking family that owns one of the world's largest fortunes. The fortune was made in the American petroleum industry during the late 19th and early 20th centuries by brothe ...
, and later acquired by
Reuters Reuters ( ) is a news agency owned by Thomson Reuters Corporation. It employs around 2,500 journalists and 600 photojournalists in about 200 locations worldwide. Reuters is one of the largest news agencies in the world. The agency was estab ...
in 1989. In September 2014, Baum bought Château de Pommard, a Burgundy winery established in 1726, and moved to Burgundy with his family.


Splunk

Continuing to explore the possibilities of advancing an understanding of
chaotic systems Chaos theory is an interdisciplinary area of scientific study and branch of mathematics focused on underlying patterns and deterministic laws of dynamical systems that are highly sensitive to initial conditions, and were once thought to have ...
, Baum began to explore the application of search technology to large-scale machine data. Reconnecting with Rob Das and Erik Swan in 2003, the three co-founded
Splunk Splunk Inc. is an American software company based in San Francisco, California, that produces software for searching, monitoring, and analyzing machine-generated data via a Web-style interface. Its software helps capture, index and correlate ...
. Their goal was to build a search engine for real-time flows and massive historical corpuses of machine data. Splunk was the sixth startup for Baum and the first pure-play big data company to reach significant customer and revenue scale and debut on the public markets. Baum, Das and Swan and their team at Splunk have been awarded two US Patents for their work. Baum was Splunk's founding CEO for the first six years. He raised $40M in venture capital financing from August Capital, Seven Rosen Funds, JK&B Capital and Ignition Partners.


References

{{DEFAULTSORT:Baum, Michael 1962 births Living people Businesspeople from Philadelphia Drexel University alumni Wharton School of the University of Pennsylvania alumni People from Camden County, New Jersey Splunk people