''MensEGG'' was a style magazine distributed in Japan aimed at young men published between 1999 and 2013. It was a counterpart of ''

Egg magazine ''Egg'' was a style magazine for ''gyaru'' fashion, distributed in Japan. It featured photos of ''ganguro'' girls and synopses of their tastes and popular trends. The magazine also usually had photos of the newest fashions, where to buy them, late ...

'', which focused on

Gyaru-oh ''Gyaruo'' (which can be written as ギャル男, ギャルオ, ギャル汚 in Japanese) are a sub-group of modern Japanese youth culture. They are the male equivalent of the gyaru. The ''o'' suffix that is added to the word, is one reading of t ...

(male

Gyaru ( ja, ギャル) , is a Japanese fashion subculture. The term ''gyaru'' is a Japanese transliteration of the English slang word . The term for was introduced in Japan by the American jeans company ''Lee'', who introduced a new line of je ...

) fashions – it was the gyaru-oh bible. There is also ''Men's Egg Bitter'' magazine, aimed at Gyaruo aged 23 and above.

History and profile

''Men's Egg was established in 1999. The image of the magazine revolved around Japanese working-class trends, appealing to young men mostly under 20. It draws inspiration from Japanese "yankee" (delinquent) culture, also with techno and surfer influences. This style is often looked down on by some other Japanese, who associate it with

juvenile delinquency Juvenile delinquency, also known as juvenile offending, is the act of participating in unlawful behavior as a minor or individual younger than the statutory age of majority. In the United States of America, a juvenile delinquent is a person ...

, and also, "Inakamono"(somebody from the countryside). The generic "Bon-Jovi"-esque style featured in ''Men's Egg'' magazine can be found being offered cheaply in chain clothing-stores across Japan such as "Zenmall" or "Jeansmate" although the big name gyaruo fashion brands sell for high prices. Apart from fashion, the magazine also featured information for young teenagers, such as advice on picking up girls, dating, and explicit articles with advice on sex. The magazine also contained information about club events. ''Men's Egg'' ceased publication in October 2013.

References

{{DEFAULTSORT:Mensegg 1999 establishments in Japan 2013 disestablishments in Japan Defunct magazines published in Japan Fashion magazines published in Japan Gyaru Magazines established in 1999 Magazines disestablished in 2013 Monthly magazines published in Japan Men's fashion magazines Men's magazines published in Japan