Egg Magazine
''Egg'' was a style magazine for ''gyaru'' fashion, distributed in Japan. It featured photos of ''ganguro'' girls and synopses of their tastes and popular trends. The magazine also usually had photos of the newest fashions, where to buy them, latest hairstyles, cell phones, and make up tips. It also had candid photos of ''ganguro'' girls on the streets of Japan, similar to '' Fruits'' magazine. ''Egg'' had its own models which starred in every magazine. Due to the decline of Gyaru popularity, the magazine shut down with the last issue on 31 May 2014. ''Egg'' made its return as an online magazine in March 2018. Special editions Along with the main monthly issues, ''Egg'' also released special magazine issues. One was a seasonal beauty magazine called "egg's Beauty" which used to be released each year, but later was typically released twice a year in spring and autumn & winter editions. Other special releases included "Manba" which was an issue published in 2004 when Manba was still ...
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Gyaru
( ja, ギャル) , is a Japanese fashion subculture. The term ''gyaru'' is a Japanese transliteration of the English slang word . The term for was introduced in Japan by the American jeans company ''Lee'', who introduced a new line of jeans to their brand ''Wrangler''. When the women's jeans line 'GALS' was released in the 1970s; the term had been quickly used outside of its original branding and was adopted to describe the fashion by 1972. subculture was at its peak during the Heisei era. It had a large influence on Japanese fashion and its economy, its international economy, and its global soft power across the world through Cool Japan such as in Southeast Asia and internationally. Multiple brands branched out before eventually declining due to financial instability and changes in its target demographic. The terms usage peaked in the early 2000s and has gradually declined since. This decline has been attributed to shifts in magazine industry, the exaggeration of the ...
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