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A souvenir (), memento, keepsake, or token of remembrance is an object a person acquires for the memories the owner associates with it. A souvenir can be any object that can be collected or purchased and transported home by the traveler as a memento of a visit. The object itself may have intrinsic value, or be a symbol of experience. Without the owner's input, the symbolic meaning is lost and cannot be articulated.


As objects

The
tourism Tourism is travel for pleasure or business; also the theory and practice of touring, the business of attracting, accommodating, and entertaining tourists, and the business of operating tours. The World Tourism Organization defines tourism ...
industry designates tourism souvenirs as commemorative merchandise associated with a location, often including geographic information and usually produced in a manner that promotes souvenir collecting. Throughout the world, the souvenir trade is an important part of the tourism industry serving a dual role, first to help improve the local economy, and second to allow visitors to take with them a memento of their visit, ultimately to encourage an opportunity for a return visit, or to promote the locale to other tourists as a form of word-of-mouth marketing. Promotional tchotchke at trade shows serve a similar function. Perhaps the most collected souvenirs by tourists are self-generated: photographs as a medium to document specific events and places for remembrance. Souvenirs as objects include mass-produced merchandise such as
clothing Clothing (also known as clothes, apparel, and attire) are items worn on the human body, body. Typically, clothing is made of fabrics or textiles, but over time it has included garments made from animal skin and other thin sheets of materials ...
:
T-shirt A T-shirt (also spelled tee shirt), or tee, is a style of fabric shirt named after the T shape of its body and sleeves. Traditionally, it has short sleeves and a round neckline, known as a '' crew neck'', which lacks a collar. T-shirts are genera ...
s and
hat A hat is a head covering which is worn for various reasons, including protection against weather conditions, ceremonial reasons such as university graduation, religious reasons, safety, or as a fashion accessory. Hats which incorporate mech ...
s; collectables:
postcard A postcard or post card is a piece of thick paper or thin cardboard, typically rectangular, intended for writing and mailing without an envelope. Non-rectangular shapes may also be used but are rare. There are novelty exceptions, such as wood ...
s, refrigerator magnets,
key chain A keychain (also key fob or keyring) is a small ring or chain of metal to which several keys can be attached. The length of a keychain allows an item to be used more easily than if connected directly to a keyring. Some keychains allow one or bo ...
s, pins, souvenir
coin A coin is a small, flat (usually depending on the country or value), round piece of metal or plastic used primarily as a medium of exchange or legal tender. They are standardized in weight, and produced in large quantities at a mint in orde ...
s and
token Token may refer to: Arts, entertainment, and media * Token, a game piece or counter, used in some games * The Tokens, a vocal music group * Tolkien Black, a recurring character on the animated television series ''South Park,'' formerly known as ...
s, miniature
bell A bell is a directly struck idiophone percussion instrument. Most bells have the shape of a hollow cup that when struck vibrates in a single strong strike tone, with its sides forming an efficient resonator. The strike may be made by an inte ...
s, models,
figurine A figurine (a diminutive form of the word ''figure'') or statuette is a small, three-dimensional sculpture that represents a human, deity or animal, or, in practice, a pair or small group of them. Figurines have been made in many media, with cla ...
s,
statue A statue is a free-standing sculpture in which the realistic, full-length figures of persons or animals are carved or cast in a durable material such as wood, metal or stone. Typical statues are life-sized or close to life-size; a sculpture t ...
s; household items:
spoons Spoons may refer to: * Spoon, a utensil commonly used with soup * Spoons (card game), the card game of Donkey, but using spoons Film and TV *Spoons (TV series), ''Spoons'' (TV series), a 2005 UK comedy sketch show *Spoons, a minor character fro ...
, mugs,
bowls Bowls, also known as lawn bowls or lawn bowling, is a sport in which the objective is to roll biased balls so that they stop close to a smaller ball called a "jack" or "kitty". It is played on a bowling green, which may be flat (for "flat-g ...
, plates,
ashtray An ashtray is a receptacle for ash from cigarettes and cigars. Ashtrays are typically made of fire-retardant material such as glass, heat-resistant plastic, pottery, metal, or stone. It differs from a cigarette receptacle, which is used spec ...
s,
egg timer An egg timer or kitchen timer is a device whose primary function is to assist in timing during cooking; the name comes from the first timers initially being used for the timing of cooking eggs. Early designs simply counted down for a specific pe ...
s, fudge,
notepads A notebook (also known as a notepad, writing pad, drawing pad, or legal pad) is a book or stack of paper pages that are often ruled and used for purposes such as note-taking, journaling or other writing, drawing, or scrapbooking. History ...
, coasters, and many others. Souvenirs also include non-mass-produced items like
folk art Folk art covers all forms of visual art made in the context of folk culture. Definitions vary, but generally the objects have practical utility of some kind, rather than being exclusively decorative. The makers of folk art are typically tr ...
, local artisan
handicrafts A handicraft, sometimes more precisely expressed as artisanal handicraft or handmade, is any of a wide variety of types of work where useful and decorative objects are made completely by one’s hand or by using only simple, non-automated re ...
, objects that represent the traditions and culture of the area, non-commercial, natural objects like sand from a beach, and anything else that a person attaches
nostalgic Nostalgia is a sentimentality for the past, typically for a period or place with happy personal associations. The word ''nostalgia'' is a learned formation of a Greek compound, consisting of (''nóstos''), meaning "homecoming", a Homeric wo ...
value to and collects among his personal belongings. A more grisly form of souvenir (here as an example of war booty) in the
First World War World War I (28 July 1914 11 November 1918), often abbreviated as WWI, was one of the deadliest global conflicts in history. Belligerents included much of Europe, the Russian Empire, the United States, and the Ottoman Empire, with fig ...
was displayed by a Pathan soldier to an English
Territorial A territory is an area of land, sea, or space, particularly belonging or connected to a country, person, or animal. In international politics, a territory is usually either the total area from which a state may extract power resources or an ...
. After carefully studying the
Tommy Tommy may refer to: People * Tommy (given name) * Tommy Atkins, or just Tommy, a slang term for a common soldier in the British Army Arts and entertainment Film and television * ''Tommy'' (1931 film), a Soviet drama film * ''Tommy'' (1975 fil ...
's acquisitions (a fragment of shell, a spike and badge from a
German German(s) may refer to: * Germany (of or related to) **Germania (historical use) * Germans, citizens of Germany, people of German ancestry, or native speakers of the German language ** For citizens of Germany, see also German nationality law **Ger ...
helmet), he produced a cord with the ears of enemy soldiers he claimed to have killed. He was keeping them to take back to
India India, officially the Republic of India ( Hindi: ), is a country in South Asia. It is the seventh-largest country by area, the second-most populous country, and the most populous democracy in the world. Bounded by the Indian Ocean on the ...
for his wife.


As memorabilia

Similar to souvenirs, memorabilia (
Latin Latin (, or , ) is a classical language belonging to the Italic branch of the Indo-European languages. Latin was originally a dialect spoken in the lower Tiber area (then known as Latium) around present-day Rome, but through the power ...
for ''memorable (things)'', plural of ''memorābile'') are objects treasured for their memories or historical interest; however, unlike souvenirs, memorabilia can be valued for a connection to an event or a particular professional field, company or brand. Examples include sporting events, historical events, culture, and entertainment. Such items include:
clothing Clothing (also known as clothes, apparel, and attire) are items worn on the human body, body. Typically, clothing is made of fabrics or textiles, but over time it has included garments made from animal skin and other thin sheets of materials ...
; game equipment; publicity photographs and
poster A poster is a large sheet that is placed either on a public space to promote something or on a wall as decoration. Typically, posters include both textual and graphic elements, although a poster may be either wholly graphical or wholly text. ...
s; magic memorabilia; other entertainment-related merchandise & memorabilia; movie memorabilia; airline and other transportation-related memorabilia; and pins, among others. Often memorabilia items are kept in protective covers or display cases to safeguard and preserve their condition.


As gifts

In Japan, souvenirs are known as , and are frequently selected from , or products associated with a particular region. Bringing back from trips to co-workers and families is a social obligation, and can be considered a form of apology for the traveller's absence. sales are big business at Japanese
tourist Tourism is travel for pleasure or business; also the theory and practice of touring, the business of attracting, accommodating, and entertaining tourists, and the business of operating tours. The World Tourism Organization defines tourism ...
sites. Unlike souvenirs, however, are frequently special food products, packaged into several small portions to be easily distributed to all the members of a family or a workplace. Travelers may buy souvenirs as
gift A gift or a present is an item given to someone without the expectation of payment or anything in return. An item is not a gift if that item is already owned by the one to whom it is given. Although gift-giving might involve an expectation ...
s for those who did not make the trip. In the
Philippines The Philippines (; fil, Pilipinas, links=no), officially the Republic of the Philippines ( fil, Republika ng Pilipinas, links=no), * bik, Republika kan Filipinas * ceb, Republika sa Pilipinas * cbk, República de Filipinas * hil, Republ ...
a similar tradition of bringing souvenirs as a gift to family members, friends, and coworkers is called .


Gallery

Cultural Fashion and Adornment, El Moez St., 00 (26).JPG,
Pyramid A pyramid (from el, πυραμίς ') is a structure whose outer surfaces are triangular and converge to a single step at the top, making the shape roughly a pyramid in the geometric sense. The base of a pyramid can be trilateral, quadrila ...
and
Great Sphinx The Great Sphinx of Giza is a limestone statue of a reclining sphinx, a mythical creature with the head of a human, and the body of a lion. Facing directly from west to east, it stands on the Giza Plateau on the west bank of the Nile in Giza, ...
souvenirs from
Egypt Egypt ( ar, مصر , ), officially the Arab Republic of Egypt, is a transcontinental country spanning the northeast corner of Africa and southwest corner of Asia via a land bridge formed by the Sinai Peninsula. It is bordered by the Med ...
Souvenirs.jpg, Examples of souvenirs:
figurine A figurine (a diminutive form of the word ''figure'') or statuette is a small, three-dimensional sculpture that represents a human, deity or animal, or, in practice, a pair or small group of them. Figurines have been made in many media, with cla ...
s, models,
snow globe A snow globe (also called a waterglobe, snowstorm, or snowdome) is a transparent sphere, traditionally made of glass, enclosing a miniaturized scene of some sort, often together with a model of a town, neighborhood, landscape or figure. The sph ...
Colección de imanes de frigorífico (RPS 28-06-2015).png,
Fridge magnet A refrigerator magnet or fridge magnet is a small magnet, often attached to an artistic or whimsical ornament, which may be used to post items such as shopping lists, Christmas cards, child art or reminders on a refrigerator door, or which sim ...
s SouvenirsChichenItza002.JPG, Hand-carved wood souvenirs ( Chichén Itzá,
Yucatán Yucatán (, also , , ; yua, Yúukatan ), officially the Free and Sovereign State of Yucatán,; yua, link=no, Xóot' Noj Lu'umil Yúukatan. is one of the 31 states which comprise the federal entities of Mexico. It comprises 106 separate mun ...
,
Mexico Mexico ( Spanish: México), officially the United Mexican States, is a country in the southern portion of North America. It is bordered to the north by the United States; to the south and west by the Pacific Ocean; to the southeast by Guate ...
) RomSouvenirs.jpg, Souvenir statues (
Rome , established_title = Founded , established_date = 753 BC , founder = King Romulus ( legendary) , image_map = Map of comune of Rome (metropolitan city of Capital Rome, region Lazio, Italy).svg , map_caption ...
,
Italy Italy ( it, Italia ), officially the Italian Republic, ) or the Republic of Italy, is a country in Southern Europe. It is located in the middle of the Mediterranean Sea, and its territory largely coincides with the homonymous geographical ...
) Souvenirs-Athen.jpg, Souvenir statues (
Greece Greece,, or , romanized: ', officially the Hellenic Republic, is a country in Southeast Europe. It is situated on the southern tip of the Balkans, and is located at the crossroads of Europe, Asia, and Africa. Greece shares land borders wit ...
) Matryoshka dolls put up for sale.jpg, Matryoshkas (
Russia Russia (, , ), or the Russian Federation, is a transcontinental country spanning Eastern Europe and Northern Asia. It is the largest country in the world, with its internationally recognised territory covering , and encompassing one-eigh ...
) Souvenir Shop - panoramio.jpg, A souvenir shop along
Aleksanterinkatu Aleksanterinkatu ( sv, Alexandersgatan; "Alexander Street") is a street in Kluuvi, the commercial centre of Helsinki, Finland. In the city plan by Carl Ludvig Engel, it was the ''Decumanus Maximus'', the main east–west street in the city, cross ...
(
Helsinki Helsinki ( or ; ; sv, Helsingfors, ) is the Capital city, capital, primate city, primate, and List of cities and towns in Finland, most populous city of Finland. Located on the shore of the Gulf of Finland, it is the seat of the region of U ...
,
Finland Finland ( fi, Suomi ; sv, Finland ), officially the Republic of Finland (; ), is a Nordic country in Northern Europe. It shares land borders with Sweden to the northwest, Norway to the north, and Russia to the east, with the Gulf of Bo ...
) Souvenirs de Paris, Quai aux Fleurs (Paris) 2010-07-29.jpg, A souvenir shop (
Paris Paris () is the capital and most populous city of France, with an estimated population of 2,165,423 residents in 2019 in an area of more than 105 km² (41 sq mi), making it the 30th most densely populated city in the world in 2020. ...
,
France France (), officially the French Republic ( ), is a country primarily located in Western Europe. It also comprises of overseas regions and territories in the Americas and the Atlantic, Pacific and Indian Oceans. Its metropolitan ar ...
) Flickr - schmuela - IMG 6595.jpg, A souvenir shop (
Egypt Egypt ( ar, مصر , ), officially the Arab Republic of Egypt, is a transcontinental country spanning the northeast corner of Africa and southwest corner of Asia via a land bridge formed by the Sinai Peninsula. It is bordered by the Med ...
) Сувенирный киоск на набережной Евпатории.jpg, A souvenir kiosk ( Eupatoria,
Crimea Crimea, crh, Къырым, Qırım, grc, Κιμμερία / Ταυρική, translit=Kimmería / Taurikḗ ( ) is a peninsula in Ukraine, on the northern coast of the Black Sea, that has been occupied by Russia since 2014. It has a p ...
,
Ukraine Ukraine ( uk, Україна, Ukraïna, ) is a country in Eastern Europe. It is the second-largest European country after Russia, which it borders to the east and northeast. Ukraine covers approximately . Prior to the ongoing Russian invas ...
) Souvenir.london.arp.750pix.jpg, A souvenir stall (
London London is the capital and List of urban areas in the United Kingdom, largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary dow ...
,
England England is a country that is part of the United Kingdom. It shares land borders with Wales to its west and Scotland to its north. The Irish Sea lies northwest and the Celtic Sea to the southwest. It is separated from continental Europe ...
, UK) Souvenir Seller Namibia.jpg, A souvenir stall (
Namibia Namibia (, ), officially the Republic of Namibia, is a country in Southern Africa. Its western border is the Atlantic Ocean. It shares land borders with Zambia and Angola to the north, Botswana to the east and South Africa to the south and e ...
) SouvenirsPalenque04.JPG, A street trade of souvenirs (
Palenque Palenque (; Yucatec Maya: ), also anciently known in the Itza Language as Lakamhaʼ ("Big Water or Big Waters"), was a Maya city state in southern Mexico that perished in the 8th century. The Palenque ruins date from ca. 226 BC to ca. 799 AD. Af ...
,
Mexico Mexico ( Spanish: México), officially the United Mexican States, is a country in the southern portion of North America. It is bordered to the north by the United States; to the south and west by the Pacific Ocean; to the southeast by Guate ...
)


See also

* Devotional articles * Gift shop * Goss crested china *
Heirloom In popular usage, an heirloom is something that has been passed down for generations through family members. Examples are a Family Bible, antiques, weapons or jewellery. The term originated with the historical principle of an heirloom in ...
* Magic mug * Miyagegashi – Japanese * Nostalgia industry * Railroadiana *
Retail Retail is the sale of goods and services to consumers, in contrast to wholesaling, which is sale to business or institutional customers. A retailer purchases goods in large quantities from manufacturers, directly or through a wholesaler, and th ...
* List of collectibles


References


External links

{{Authority control Retailing by products and services sold Sales Tourism Memorabilia