''Melodic'' is an international daily Internet publication devoted to
music criticism and commentary, music news, and artist interviews. Its focus is on
independent music. However, the range of musical genres covered extends to rock, pop,
folk,
jazz,
heavy metal,
electronic, and
experimental music
Experimental music is a general label for any music or music genre that pushes existing boundaries and genre definitions. Experimental compositional practice is defined broadly by exploratory sensibilities radically opposed to, and questioning of, ...
.
The site, which was established in 1999, concentrates on new music, but ''Melodic'' journalists also review reissued albums and box sets. The site also publishes "best-of" lists as annual features detailing the best albums of each year.
History
The website was created in
Skogås, Sweden in 1999 with the name of Midwestern Skies. It was founded by the music industrialist Pär Winberg, which had been an
A&R executive and had worked for
EMI Music Sweden
EMI Group Limited (originally an initialism for Electric and Musical Industries, also referred to as EMI Records Ltd. or simply EMI) was a British transnational conglomerate founded in March 1931 in London. At the time of its break-up in 2012, ...
and
Lionheart Music Group
Capitol Music Group Sweden is a Swedish music company which forms part of Universal Music Sweden. The company was formed following Universal Music Sweden's full ownership acquisition of Lionheart Music Group. The company consists of several record ...
.
He also worked with several artists, including
The Real Group and
Robert Wells.
''Melodic'' publishes content from contributors located around the globe, based in different continents and countries.
In May 2002, Midwestern Skies moved to the domain Melodic.net. The following year, the site expanded to competitions, features, and columns. In 2006, several features began to be provided by the site's staff writers, including live reviews, interviews, exclusive MP3 streams, and year-end features. In 2011, ''Melodic'' presented readers choice awards in ten categories. Swedish rock band The Pusher received three awards for their debut album ''The Art of Hit Music''. Other winners were The Anix, Miss Behaviour,
Nickelback, Coury Palermo,
Sixx:A.M.,
Infinita Symphonia, and Brad Byrd. In January 2012, ''Melodic'' announced a new chart which is based on readers' vote. Charts are announced on Monday mornings and feature fifteen tracks.
The website had a complete make-over in 2020 and currently features the latest music news, interviews, record reviews, live shows, music videos as well as competitions.
Rating system
''Melodic'' operates a simple 5-star rating system, starting at 1, that allows .5 intervals. Each of these values is assigned a word, ranging from "Terrible" (1.0) to "Essential" (5.0).
As well as showing the score a reviewer has given to the album, a review page will also show the average rating given by the readers. Should enough users have rated the album, a bar chart will also be shown indicating how many votes each rating has.
References
External links
*
{{DEFAULTSORT:Melodic (magazine)
1999 establishments in Sweden
Magazines established in 1999
Music review websites
Swedish-language magazines
Swedish music websites
Online music magazines