MediCinema
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MediCinema is a UK-based registered charity that builds, installs and manages state-of-the-art cinemas, screening the latest releases the film industry has to offer in hospitals and health facilities. MediCinema was founded by Christine Hill
MBE Mbe may refer to: * Mbé, a town in the Republic of the Congo * Mbe Mountains Community Forest, in Nigeria * Mbe language, a language of Nigeria * Mbe' language, language of Cameroon * ''mbe'', ISO 639 code for the extinct Molala language Molal ...
. MediCinema has six cinemas that are located in health facilities around the UK and provided vital support to over 16,000 patients and families last year (2014). The charity also provides separate nursing care to ensure patients have the best and safest experience while in the cinema. Current MediCinemas are based at the
St Thomas' Hospital St Thomas' Hospital is a large NHS teaching hospital in Central London, England. It is one of the institutions that compose the King's Health Partners, an academic health science centre. Administratively part of the Guy's and St Thomas' NHS Foun ...
in London, England, Serenau Children's Centre in Newport, Wales, Royal Hospital for Children in Glasgow, Defence Medical Rehabilitation Centre at Headley Court, Guy's Hospital, London and Chelsea & Westminster Hospital, London due to open in 2015. The cinemas are made wheelchair accessible and the majority allow for beds to be wheeled in for the viewing.


What they do

MediCinema is a charity that screens films for patients during their hospital stay. For instance, since 1999,
St Thomas' Hospital St Thomas' Hospital is a large NHS teaching hospital in Central London, England. It is one of the institutions that compose the King's Health Partners, an academic health science centre. Administratively part of the Guy's and St Thomas' NHS Foun ...
in London, England has shown films regularly in a cinema that seats 100 people and can accommodate 10 wheelchairs and 6 beds. It has a big screen and Dolby surround sound and shows films for adults and children, including family members. It allows patients to leave their wards and provides entertainment that lightens their spirits. Film distributors often make films available to MediCinema before the films have been released for the general public, for fund-raising and MediCinema viewings, such '' Big Hero 6'', '' Harry Potter and the Philosopher's Stone'' and '' Skyfall''. The cinema is free to the patients, care-givers and families, with MediCinema nurses providing medical supervision during the screenings.


Cinema complexes

MediCinema is a charity that screens films for patients during their hospital stay. For instance, since 1999,
St Thomas' Hospital St Thomas' Hospital is a large NHS teaching hospital in Central London, England. It is one of the institutions that compose the King's Health Partners, an academic health science centre. Administratively part of the Guy's and St Thomas' NHS Foun ...
in London, England has shown films regularly in a cinema that seats 100 people and can accommodate 10 wheelchairs and 6 beds. Their purpose built screens show up to date film releases, donated by the film industry for free, and are fully digitalised with 3D screen and Dolby Surround Sound provided by
RealD RealD Inc. is a private company known for its RealD 3D system, which is used for projecting 3-D film, films in stereoscopic 3D using circularly polarized light. The company was founded in 2003 by Michael Lewis (entrepreneur), Michael V. Lewis an ...
. The screens are built to accommodate patients in wheelchairs, beds, on drips or monitors so everyone can enjoy the joy and escapism of cinema. By providing ‘Cinematherapy’ in this safe, stimulating, relaxing and sociable environment, MediCinema goers can escape the isolation of their wards and illness, and enjoy a few hours of normality and fun with their family and loved ones. Admission is free of charge for all inpatients and outpatients on a regular programme of treatment, and Patients are encouraged to bring family members or carers along to share the experience together. The Royal British Legion MediCinema was opened at the Defence Medical Rehabilitation Centre at Headley Court on September 27, 2012 for people in the military service who had sustained injuries. Funding of up to £420,000 for the "fully digital, 3D" cinema was provided by The Royal British Legion, and additional monies were provided by Medicinema supporters, such as actor Simon Pegg who attended the opening. The complex is intended to screen films up to 3 times per week in the 50 seat, wheelchair accessible cinema. It can also be used to view sports and other programmes and as a big screen game console. The Health and Welfare Director at the Royal British Legion, Sue Freeth, stated "Rehabilitation is not only a huge physical challenge, but involves recuperating mentally as well. This excellent new facility will assist our brave Service personnel in doing just that." MediCinema has partnered with 3D technologies
RealD RealD Inc. is a private company known for its RealD 3D system, which is used for projecting 3-D film, films in stereoscopic 3D using circularly polarized light. The company was founded in 2003 by Michael Lewis (entrepreneur), Michael V. Lewis an ...
to equip hospital cinemas with ReadD 3D. They have worked together on the Defence Medical Rehabilitation Center at Headley Court and the Royal Hospital for Sick Children in Glasgow. London's Guy's Hospital and Chelsea and Westminster Hospital will also receive cinemas with RealD Cinema technology. The existing St. Thomas' Hospital MediCinema in London was also outfitted with RealD 3D. MediCinema is also proudly supported by the film industry, which provides free of charge access to premieres and star studded events to support our Red Carpet Club. Other early hospital cinemas were implemented in Serennu Children's Centre in
Newport Newport most commonly refers to: *Newport, Wales *Newport, Rhode Island, US Newport or New Port may also refer to: Places Asia *Newport City, Metro Manila, a Philippine district in Pasay Europe Ireland *Newport, County Mayo, a town on the ...
and Royal Hospital for Children in Glasgow.


Clinical outcomes

Beyond the entertainment value of leaving isolated hospital wards to view films, it is increasingly believed that patient's recovery is improved by viewing "feel-good" films, or ones that make the patient laugh. "Laughter is the best medicine and we intend to administer it through cinema. This is a superb initiative which I'm sure will do a great deal to boost patients' motivation to get well," said Dr. Alan Maryon-Davis, a top health consultant.


Supporters

MediCinema receives its funding from corporate sponsors, fund-raising events, grants, public donations and sponsorship. MediCinema are not NHS funded in any way Early supporters included Pearl & Dean, a cinema advertising firm; Warner Village; and UGC Cinemas. Pearl and Dean's fundraising provided the monies to open the cinema at the Yorkhill Children's Hospital. Warner Village and UGC screened commercials with Ewan McGregor for MediCinema, to raise £250,000 for the construction of the cinema complex at the Royal Children's Hospital in Glasgow, Scotland's largest children's hospital. McGregor is one of the organisation's patrons. The Walt Disney Company, Vue Entertainment, Warner Brothers,
20th Century Fox 20th Century Studios, Inc. (previously known as 20th Century Fox) is an American film production company headquartered at the Fox Studio Lot in the Century City area of Los Angeles. As of 2019, it serves as a film production arm of Walt Dis ...
and
film distributor A film distributor is responsible for the Film promotion, marketing of a film. The distribution company may be the same with, or different from, the production company. Distribution deals are an important part of financing a film. The distributo ...
s are key sponsors. It has been named by British Academy of Film and Television Arts (BAFTA) as the film industry's charity.
Kate Winslet Kate Elizabeth Winslet (; born 5 October 1975) is an English actress. Known for her work in independent films, particularly period dramas, and for her portrayals of headstrong and complicated women, she has received numerous accolades, incl ...
, Ewan McGregor and Dame
Helen Mirren Dame Helen Mirren (born Helen Lydia Mironoff; born 26 July 1945) is an English actor. The recipient of numerous accolades, she is the only performer to have achieved the Triple Crown of Acting in both the United States and the United Kingdom. ...
are just a few of the patrons of MediCinema.


Notes


References


Further reading

* {{cite book, author=Michael Lee Powell, title=Cinematherapy as a Clinical Intervention: Theoretical Rationale and Empirical Credibility, url=https://books.google.com/books?id=mT6xqtXJ2JoC, year=2008, publisher=ProQuest, isbn=978-0-549-96406-3


External links


MediCinema (official site)
Charities based in London Health charities in the United Kingdom