''Max'' was a monthly
magazine
A magazine is a periodical publication, generally published on a regular schedule (often weekly or monthly), containing a variety of content. They are generally financed by advertising, purchase price, prepaid subscriptions, or by a combinatio ...
published in Italy published between 1985 and 2013. The magazine was part of the
RCS MediaGroup
RCS MediaGroup S.p.A. (formerly Rizzoli-Corriere della Sera), based in Milan and listed on the Italian Stock Exchange, is an international multimedia publishing group that operates in daily newspapers, magazines and books, radio broadcasting, n ...
and had a monthly circulation of about 200,000 copies.
History
Aimed primarily at a male audience,'' Max'' debuted on newsstands in 1985 based in
Milan
Milan ( , , Lombard: ; it, Milano ) is a city in northern Italy, capital of Lombardy, and the second-most populous city proper in Italy after Rome. The city proper has a population of about 1.4 million, while its metropolitan city h ...
by
Paul Pietroni. This is the first public-facing youth monthly appearing in Italy. '' Max'' mainly addressed issues related to travel,
fashion
Fashion is a form of self-expression and autonomy at a particular period and place and in a specific context, of clothing, footwear, lifestyle, accessories, makeup, hairstyle, and body posture. The term implies a look defined by the fashion in ...
,
movies
A film also called a movie, motion picture, moving picture, picture, photoplay or (slang) flick is a work of visual art that simulates experiences and otherwise communicates ideas, stories, perceptions, feelings, beauty, or atmosphere ...
,
music
Music is generally defined as the art of arranging sound to create some combination of form, harmony, melody, rhythm or otherwise expressive content. Exact definitions of music vary considerably around the world, though it is an aspect ...
, and television shows, complemented by
news
News is information about current events. This may be provided through many different Media (communication), media: word of mouth, printing, Mail, postal systems, broadcasting, Telecommunications, electronic communication, or through the tes ...
and reports from around the world.
Particularly famous is the history of the ''Max'' calendar, published annually since 1990, featuring celebrities from the entertainment world. Over the years, several celebrities took turns on its pages, including
Monica Bellucci
Monica Anna Maria Bellucci (; born 30 September 1964) is an Italian actress and model. She began her career as a fashion model, modelling for Dolce & Gabbana and Dior, before making a transition to Italian films and later American and French ...
(photographed by
Helmut Newton),
Adriana Lima
Adriana Lima (; born 12 June 1981) is a Brazilian model, who was a Victoria's Secret Angel from 1999 to 2018. She was the longest-running model and named "the most valuable Victoria's Secret Angel" in 2017. She is also known as a spokesmodel fo ...
,
Anna Falchi
Anna Falchi (; born Anna Kristiina Palomäki; 22 April 1972) is a Finnish-Italian model and film actress.
Career
Anna Kristiina Palomäki was born in Tampere, Finland, the daughter of an Italian father, Benito (Tito) Falchi, and Finnish moth ...
,
Sabrina Ferilli
Sabrina Ferilli (born 28 June 1964) is an Italian theater and film actress. Listed among the best Italian actress, she has won five Nastro d'Argento (including a special award in 2016 for civil engagement for her performance in ''Me, Myself and ...
,
Alessia Marcuzzi
Alessia Marcuzzi (born 11 November 1972) is an Italian television host and actress.
Career
Born in Rome, to father Eugenio, from Trieste, and mother Antonietta from Roseto Valfortore, in the province of Foggia, she has debuted in Telemontecarlo ...
,
Nina Morić
Nina Morić (22-07-1976) is a Croatian-Italian fashion model. She became an Italian citizen after her marriage with photojournalist Fabrizio Corona.
Biography
Morić was born in Zagreb into an upper-middle class household. After finishing hig ...
,
Giorgia Palmas
Giorgia Palmas (born 5 March 1982) is an Italian television personality, actress and model. She became famous following her appearances on the Italian television show '' Striscia la notizia''.
Biography
Palmas was born in Cagliari. She began ...
,
Elisabetta Canalis
Elisabetta Canalis (; born 12 September 1978) is an Italian actress and showgirl.
Early life
Canalis was born in Sassari, Sardinia in Italy. Her father, Cesare, is a radiologist in University of Sassari's clinic, and her mother, Bruna, was a te ...
,
Megan Gale
Megan Kate Gale (born 7 August 1975) is an Australian model and actress. Born in Perth, Western Australia, Gale won a model contest when she was 18 in her home town. In 1999 she was cast in a series of commercials for the Italian telecommunicat ...
,
Alena Seredova
Alena is a feminine given name from the origins Russia and Czechia.
People
Alena is a variant of Helen. People with this name include:
* Saint Alena (died 640), born in Dilbeek, Belgium, and martyred c. 640
* Alena Douhan, Belarusian diplo ...
and
Mara Carfagna
Maria Rosaria "Mara" Carfagna (born 18 December 1975) is an Italian politician and former showgirl and model. After obtaining a degree in law, Carfagna worked for several years on Italian television shows and as a model. She later entered politi ...
in the calendar marketed to men, and
Raul Bova
Raoul Bova (born 14 August 1971) is an Italian actor. Bova's European film breakthrough was in the 1993 film '' Piccolo grande amore'', and he's played romantic male leads the following years. His American film credits include '' Under the Tus ...
and
Alessandro Gassman
Alessandro Gassmann (born 24 February 1965) is an Italian actor and film director.
Early life
Gassmann was born in Rome, Italy, the son of Italian actor Vittorio Gassman and French actress Juliette Mayniel. He is of German, Jewish and French ...
in the one marketed to women. In 2008, the calendar changed its name to ''Book of the Year''. In this new format, which featured the Argentine singer
Lola Ponce
Paola Fabiana Ponce (born 25 June 1979), known professionally as Lola Ponce (), is an Argentine singer and actress.
Ponce made her breakthrough in Argentina and Latin America with her debut album ''Inalcanzable'', which was released in 2001. Sh ...
, there were also personal photos, comments, and thoughts of the subjects. The 2008 edition was also the last year in which this work was published.
In 2007 ''Max'' had a circulation of 152,155 copies.
In 2012 RCS MediaGroup decided to integrate ''Max'' with sports daily ''
La Gazzetta dello Sport'', beginning on 11 April of that year. ''Max'' integrated its website with that of the sports newspaper, coordinating headings and interests. The magazine ceased publication in 2013.
See also
List of magazines published in Italy
In Italy there are many magazines. Following the end of World War II the number of weekly magazines significantly expanded. From 1970 feminist magazines began to increase in number in the country. The number of consumer magazines was 975 in 1995 ...
References
External links
*
{{DEFAULTSORT:Max
1985 establishments in Italy
2013 establishments in Italy
Defunct magazines published in Italy
Italian-language magazines
Magazines established in 1985
Magazines disestablished in 2013
Magazines published in Milan
Men's magazines
Monthly magazines published in Italy
Newspaper supplements