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Maxwell George Schneider (born June 21, 1992), also known by his mononym MAX, is an American singer- songwriter, actor and model, signed to Arista and Sony RED. In 2018, MAX's single " Lights Down Low" went double platinum in the US, Platinum in Canada, and Gold in Australia. This led to MAX being named an iHeart 2019 'Best New Pop Artist' nominee, and, in 2020, his single "Love Me Less" went Gold in the US and Canada.


Career

Schneider was raised in Woodstock, New York. He began performing at age three and acquired his first agent at the age of 14. Schneider was a swing understudy in the Broadway musical '' 13'' covering 4 roles in 2008 and 2009, and modeled with
Madonna Madonna Louise Ciccone (; ; born August 16, 1958) is an American singer-songwriter and actress. Widely dubbed the " Queen of Pop", Madonna has been noted for her continual reinvention and versatility in music production, songwriting, a ...
for an international Dolce & Gabbana campaign. He was the 2010
YoungArts YoungArts (previously National YoungArts Foundation and National Foundation for Advancement in the Arts, or NFAA) is an American charity established in 1981 by Lin and Ted Arison to help nurture emerging high-school artists. The foundation is base ...
Theater Winner, and released his debut extended play (EP) ''First Encounters'' that year. In 2012, Schneider co-wrote the song "Show You How to Do" with Ben Charles for the Disney series ''
Shake It Up Shake It Up may refer to: * ''Shake It Up'' (Boney James & Rick Braun album), 2000 * ''Shake It Up'' (The Cars album), 1981 ** "Shake It Up" (The Cars song), the title song * "Shake It Up" (Divine song), 1983 * "Shake It Up" (Koda Kumi song), ...
'' (2010). He portrayed Zander in the Nickelodeon TV series '' How to Rock'' and also co-wrote a song for the show, "Last 1 Standing" with Matt Wong and Claire Demorest, which he sold to the show—the song featured in two episodes of the series. Schneider also starred in the Nickelodeon original film '' Rags'', in the lead role as Charlie Prince. Later that year, he toured with
Victoria Justice Victoria Dawn Justice (born February 19, 1993) is an American actress and singer. She has received several accolades, including two Young Artist Awards and nominations for three Imagen Awards, an NAACP Image Award, and three Kids' Choice Awar ...
on her ''Make It In America Tour'', and co-wrote the song "Standing in China" for Cody Simpson's debut studio album '' Paradise''. Schneider featured on two tracks from
Hoodie Allen Steven Adam Markowitz (born August 19, 1988), better known by his stage name Hoodie Allen, is an American rapper, singer and songwriter from Plainview, New York. After graduating from the University of Pennsylvania, he began working at Google befo ...
's debut album ''
People Keep Talking ''People Keep Talking'' is the debut studio album by American hip hop recording artist Hoodie Allen. It was announced on August 19 with a pre-order date of August 25 and a release date of October 14, 2014. The album features 14 tracks. Release ...
'' in October 2014. In February 2015, he released an album titled '' NWL''. Originally planned to be an EP titled ''The Nothing Without Love EP'', the album was funded by donations through
Kickstarter Kickstarter is an American public benefit corporation based in Brooklyn, New York, that maintains a global crowdfunding platform focused on creativity. The company's stated mission is to "help bring creative projects to life". As of July 2021, ...
. Its first single, "Nothing Without Love", was originally released together with an accompanying music video on May 21, 2013. The singer's 2014 single "Mug Shot", also included on the album, was his first to be released under the stagename MAX. Schneider has since gone by MAX musically because he "
ants the name Ants are eusocial insects of the family Formicidae and, along with the related wasps and bees, belong to the order Hymenoptera. Ants evolved from vespoid wasp ancestors in the Cretaceous period. More than 13,800 of an estimated total of 22,0 ...
to be more of a vehicle for the music". On February 19, 2015, it was announced that MAX had signed with DCD2 Records and would be releasing new music under the label. Throughout June, he toured with
Fall Out Boy Fall Out Boy is an American Rock music, rock band formed in Wilmette, Illinois, a suburb of Chicago, in 2001. The band consists of lead vocalist and rhythm guitarist Patrick Stump, bassist Pete Wentz, lead guitarist Joe Trohman, and drummer A ...
, Wiz Khalifa, and Allen on the Boys of Zummer Tour. The album ''
Hell's Kitchen Angel ''Hell's Kitchen Angel'' is the second studio album by American singer MAX, released on April 8, 2016, through DCD2 Records and Crush Music. The album contains ten tracks, including the 2015 single "Gibberish", and sleeper hit " Lights Down Low" ...
'', his first under DCD2, followed in April 2016. It featured the singles " Lights Down Low" and a "Young Pop-God" by ''GQ''—the former later earned double platinum certifications in the United States and Canada. MAX became the lead singer of a new soul group called Witchita, formed with Tim Armstrong, that same month. The group's first single, "Mrs Magoo", was released via Hellcat Records on April 21. In June, he was picked as
Elvis Duran Elvis Duran (born Barry Brian Cope; August 5, 1964) is an American radio personality. He is the host of the daily morning radio program ''Elvis Duran and the Morning Show'' in New York on Z100 and in syndication on Premiere Networks. Before h ...
's Artist of the Month and appeared on NBC's '' Today'' show, hosted by Kathie Lee Gifford and
Hoda Kotb Hoda Kotb ( ; arz, هدى قطب, ''Hudā Quṭb''; ; born August 9, 1964) is an American broadcast journalist, television personality, and author. She is a main co-anchor of the NBC News morning show ''Today'' and co-host of its entertainment ...
, where he performed the single "
Gibberish Gibberish, also called jibber-jabber or gobbledygook, is speech that is (or appears to be) nonsense. It may include speech sounds that are not actual words, pseudowords, or language games and specialized jargon that seems nonsensical to outsider ...
". MAX released the collaboration single "Team" with
Noah Cyrus Noah Lindsey Cyrus (born January 8, 2000) is an American singer and actress. As a child actress she voiced the titular character in the English dub of the film ''Ponyo'' (2008), as well as having minor roles on shows like ''Hannah Montana'' and ' ...
in 2018. During the summer of 2019, MAX's new single "
Love Me Less "Love Me Less" is a song by American singer-songwriter MAX featuring American singer Quinn XCII from the former's third studio album, '' Colour Vision''. It was released by Colour Vision Records and RED Music on April 5, 2019, as the lead single f ...
", featuring
Quinn XCII Mikael Temrowski (born May 6, 1992), known by his stage name Quinn XCII (pronounced "Quinn ninety-two"), is an American singer-songwriter from Detroit, Michigan. He began his career in 2011 when he started writing and recording his own music as a ...
, reached the top 20 at Top 40 Radio. MAX was named an iHeart 2019 Best New Pop Artist nominee, and labeled by ''Billboard'' as a number one Emerging Artist. Since then, ''Love Me Less'' has been certified Gold in the US and Canada. MAX performed the single on ''
Jimmy Kimmel Live! ''Jimmy Kimmel Live!'' is an American late-night talk show, created and hosted by Jimmy Kimmel, broadcast on American Broadcasting Company, ABC. The nightly hour-long show debuted on January 26, 2003, at Hollywood Masonic Temple in Hollywood, Los ...
'', '' the Today Show'', and '' Live with Kelly and Ryan''. In 2020, he released "Missed Calls" with Hayley Kiyoko, and featured on the mixtape '' D-2'' by Korean artist
Agust D ''Agust D'' is the debut mixtape by South Korean rapper Agust D, better known as Suga of boy-band BTS. It was released on August 15, 2016, by Big Hit Entertainment on SoundCloud. Background and development Prior to launching his career as th ...
, the solo moniker of
Suga Suga may refer to: * Suga, Iran, a village in Qazvin Province, Iran * Suga language, a language of Cameroon * Suga (rapper) (born 1993), South Korean rapper, songwriter, and record producer * ''Suga'' (EP), 2020 EP by Megan Thee Stallion * ''Sug ...
from the South Korean group BTS. Suga later featured in MAX's song "Blueberry Eyes". MAX's third studio album, '' Colour Vision'', was released on September 18.


Personal life

Schneider grew up in Woodstock, New York. He was raised Jewish. His father is from a Jewish family and his mother
converted to Judaism Conversion to Judaism ( he, גיור, ''giyur'') is the process by which non-Jews adopt the Jewish religion and become members of the Jewish ethnoreligious community. It thus resembles both conversion to other religions and naturalization. " ...
. Max married Emily Cannon at a courthouse on April 1, 2016, and welcomed their child, a daughter named Edie Celine, in December 2020.


Discography

*'' NWL'' (2015) *''
Hell's Kitchen Angel ''Hell's Kitchen Angel'' is the second studio album by American singer MAX, released on April 8, 2016, through DCD2 Records and Crush Music. The album contains ten tracks, including the 2015 single "Gibberish", and sleeper hit " Lights Down Low" ...
'' (2016) *'' Colour Vision'' (2020)


Filmography


Awards and nominations


References


External links

* Max Schneide
Website
* {{DEFAULTSORT:Schneider, Max 1992 births Living people 21st-century American male actors 21st-century American singers 21st-century American male singers American child models American child singers American male child actors American male dancers American male film actors American male models American male singer-songwriters American male stage actors American male television actors American tenors Dancers from New York (state) Jewish American male actors Jewish male models Jewish singers Male actors from New York City Male models from New York (state) People from Manhattan People from Woodstock, New York Singers from New York City VJs (media personalities) 21st-century American Jews Singer-songwriters from New York (state)