Matthias Peter Schweger (born 1966 in

Vienna en, Viennese , iso_code = AT-9 , registration_plate = W , postal_code_type = Postal code , postal_code = , timezone = CET , utc_offset = +1 , timezone_DST ...

Austria Austria, , bar, Östareich officially the Republic of Austria, is a country in the southern part of Central Europe, lying in the Eastern Alps. It is a federation of nine states, one of which is the capital, Vienna, the most populous ...

) is a director, writer, and producer for television. As an entrepreneur, he co-founded and managed internationally successful music projects Edelweiss and

Bingoboys Bingoboys was an Austrian dance music trio from Vienna consisting of DJs Klaus Biedermann, Paul Pfab and Helmut Wolfgruber. They had two chart entries on the U.S. ''Billboard'' Hot Dance Club Play chart in 1991. Their debut single, " How to Danc ...

, as well as music video production companies, and helped launch Germany's first music video channel, VIVA (German TV channel).

Music career

While working for Austria's national Top 40 station Hitradio Ö3 he met fellow producer Martin Neumayer, and together they created the musical project Edelweiss, a unique cross-over between Austrian folk music and US hip-hop. Subsequently, the ABBA cover "Edelweiss,

Bring Me Edelweiss "Bring Me Edelweiss" is a song by Austrian band Edelweiss, first released in late 1988 as a stand-alone single, then later included on their debut album ''Wonderful World of Edelweiss''. The song was a hit in Europe and New Zealand, reaching the ...

" became a world-wide multi-million selling smash-hit with

Warner Music Warner Music Group Corp. ( d.b.a. Warner Music Group, commonly abbreviated as WMG) is an American multinational entertainment and record label conglomerate headquartered in New York City. It is one of the " big three" recording companies and t ...

, which was followed up by the Enterprise-spoof album ''Starship Edelweiss''. In 1991 Matthias Schweger signed another Austrian music project,

, with

Atlantic Records Atlantic Recording Corporation (simply known as Atlantic Records) is an American record label founded in October 1947 by Ahmet Ertegun and Herb Abramson. Over its first 20 years of operation, Atlantic earned a reputation as one of the most i ...

New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...

. The first single

How To Dance "How to Dance" is a song by Austrian house music trio Bingoboys from their debut studio album, ''The Best of Bingoboys''. The song features American female rapper Princessa. The song was first released in the United States in 1990 and was given ...

peaked at No.1 in the US Billboard Club Play, and was followed by an album ''The Best of Bingoboys''.

Music video career

Matthias Schweger started to direct music videos in 1987 with

. Together with Austrian music-video pioneers Rudi Dolezal and Hannes Rossacher of DoRo Productions he founded Department M. Schweger oversaw the creative development process for over 120 music videos, and also taking the director's chair for classics including Edelweiss,

, Germanic icons like

Nina Hagen Catharina "Nina" Hagen (; born 11 March 1955) is a German singer, songwriter, and actress. She is known for her theatrical vocals and rose to prominence during the Punk subculture, punk and New wave music, new wave movements in the late 1970s a ...

, Udo Lindenbergh,

Extrabreit Extrabreit is a German band established in Hagen, Germany in 1978. The band was one of the most successful exponents of the Neue Deutsche Welle movement of the 1980s. History The band was founded around the end of 1978, when they began their ...

, Culture Beat, and the trash-smash Shut up and sleep with me.

Consulting

Schweger was hired to consult Dietrich Mateschitz, CEO and founder of Red Bull. The project Matthias Schweger headed was entitled "Red Bull Network", and included the creative, strategic, and technological planning of a global multi-media network featuring Red Bull Content.New York Festivals Listing: http://www.newyorkfestivals.com/main.php?p=3,1&wp=info&id=326699

References

External links

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Matthias Schweger's blogOfficial Website
{{DEFAULTSORT:Schweger, Matthias Austrian television producers Living people 1966 births