Matt Greenfield
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Matthew Brian Greenfield (born January 12, 1965) is an American producer, scriptwriter, director and voice actor best known for his work in producing the English-language versions of many popular Japanese anime, most notably ''
Neon Genesis Evangelion , also known simply as ''Evangelion'' or ''Eva'', is a Japanese mecha anime television series produced by Gainax and animated by Tatsunoko, directed by Hideaki Anno and broadcast on TV Tokyo from October 1995 to March 1996. ''Evangelion' ...
'', and for being the co-founder of
A.D. Vision A.D. Vision Holdings, Inc. (known simply as ADV and also referred to as ADV Films) was an American multimedia entertainment distributor headquartered in Houston, Texas, and founded in 1992 by video game fan John Ledford and anime fans Matt Gree ...
.


Early life

Matthew Brian Greenfield was born on January 12, 1965, in
Sacramento, California ) , image_map = Sacramento County California Incorporated and Unincorporated areas Sacramento Highlighted.svg , mapsize = 250x200px , map_caption = Location within Sacramento C ...
to Patricia (née Doering, born 1938)State of California. California Birth Index, 1905–1995. Sacramento, CA, USA: State of California Department of Health Services, Center for Health Statistics. and Virgil Greenfield (1934–2006). His grandparents, Esther (née Weaver, 1917–2013) and Joseph Doering (1906–1975), worked at jewelry shops in Los Angeles; Esther was also a longtime member of the Shasta Dam Methodist Church (now known as the Shasta Lake Community United Methodist Church).


Career

Originally an avid fan who ran an
anime is Traditional animation, hand-drawn and computer animation, computer-generated animation originating from Japan. Outside of Japan and in English, ''anime'' refers specifically to animation produced in Japan. However, in Japan and in Japane ...
club in
Houston Houston (; ) is the most populous city in Texas, the most populous city in the Southern United States, the fourth-most populous city in the United States, and the sixth-most populous city in North America, with a population of 2,304,580 in ...
,
Texas Texas (, ; Spanish language, Spanish: ''Texas'', ''Tejas'') is a state in the South Central United States, South Central region of the United States. At 268,596 square miles (695,662 km2), and with more than 29.1 million residents in 2 ...
(known as "Anime NASA") starting in 1985 alongside classmate and AD Vision founder David Williams, Greenfield and Williams met fellow enthusiast
John Ledford John Robert Ledford II (born August 19, 1968 in Houston, Texas) is an American entrepreneur and producer in the anime industry. Most known for founding A.D. Vision, Anime Network, '' Newtype USA'' and Sentai Filmworks, Ledford has been an execut ...
in 1992 and the three quickly formed AD Vision, a name later condensed to ADV Films. The company, which began as an importer of anime, marketing primarily to the existing network of anime fans, rapidly expanded and soon had its own dedicated dubbing studios and a distribution network that also handled international marketing, licensing and North American home video distribution for a wide variety of other programming, including non-ADV produced animated titles such as ''
Sailor Moon is a Japanese manga series written and illustrated by Naoko Takeuchi. It was originally serialized in Kodansha's ''shōjo'' manga magazine ''Nakayoshi'' from 1991 to 1997; the 52 individual chapters were published in 18 volumes. The seri ...
'', ''
Robotech ''Robotech'' is a science fiction franchise that began with an 85-episode anime television series produced by Harmony Gold USA in association with Tatsunoko Production and first released in the United States in 1985. The show was adapted from t ...
'', ''
Hello Kitty , also known by her full name , is a fictional Character (arts), character created by Yuko Shimizu, currently designed by Yuko Yamaguchi, and owned by the Japanese company Sanrio. Sanrio depicts Hello Kitty as an Anthropomorphism, anthropomorphi ...
'' and ''
ReBoot In computing, rebooting is the process by which a running computer system is restarted, either intentionally or unintentionally. Reboots can be either a cold reboot (alternatively known as a hard reboot) in which the power to the system is physi ...
'', and a diverse lineup of live action programming that ranged from Japanese horror and kaiju productions such as '' Gamera: Guardian of the Universe'', ''
Daimajin is a series of Japanese films. The trilogy of films were all shot simultaneously and released in 1966 with three different directors and predominantly the same crew. The series was produced by Daiei Film and contained similar plot structures inv ...
'' and the all-time
Godzilla is a fictional monster, or '' kaiju'', originating from a series of Japanese films. The character first appeared in the 1954 film ''Godzilla'' and became a worldwide pop culture icon, appearing in various media, including 32 films produc ...
classic ''
Destroy All Monsters is a 1968 Japanese ''kaiju'' film directed by Ishirō Honda, with special effects by Eiji Tsuburaya. The film, which was produced and distributed by Toho Co., Ltd, is the ninth film in the ''Godzilla'' franchise, and features eleven monster ...
''. Still growing, ADV also launched the first all anime television channel, The Anime Network, and a publishing division that distributed the authorized English version of the popular Japanese magazine ''
Newtype is a monthly magazine publication originating from Japan, covering anime (and to a lesser extent, tokusatsu, manga, Japanese science fiction, seiyuu, and video games). It was launched by publishing company Kadokawa Shoten on March 8, 1985, with i ...
'' and Japanese manga. During a nearly 17-year period, Greenfield served first as ADV's general manager, then as a vice president of the company, and was involved with the majority of the company's releases, either as producer or executive producer, until 2009, when ADV ceased actively acquiring new media. By that time, Greenfield had already stepped into place as the front person for two new companies: Switchblade Pictures, which specializes in Japanese live-action
exploitation film An exploitation film is a film that tries to succeed financially by exploiting current trends, niche genres, or lurid content. Exploitation films are generally low-quality "B movies", though some set trends, attract critical attention, become hi ...
s, and
Maiden Japan ''Maiden Japan'', released as ''Heavy Metal Army'' in Japan, is a live EP by the British heavy metal band Iron Maiden. The title is a pun of Deep Purple's live album '' Made in Japan''. Release There are at least two different versions of ...
, an animation label that began operations with the
faux Faux may refer to: People *Faux (surname) Places Places in Belgium * Faux, a village in the Belgian commune of Court-Saint-Étienne Places in France * Faux, Ardennes, French commune of the Ardennes department * Faux, Dordogne, French commune of t ...
ecchi is a slang term in the Japanese language for playfully sexual actions. As an adjective, it is used with the meaning of "sexy", "dirty" or "naughty"; as a verb, means "to have sex", and as a noun, it is used to describe someone of lascivious ...
anime, ''
Papillon Rose is an anime series which parodies the magical girl genre, particularly ''Sailor Moon'' and '' Cutie Honey''. A 24-minute OVA was released in 2003 followed by a six-episode TV series, broadcast in Japan in 2006. A DVD collection containing ...
''. He continues to write and produce English dubs for new companies and distributors such as
Sentai Filmworks Sentai Filmworks, LLC or just Sentai, is an American entertainment company owned by AMC Networks. Located in Houston, the company specializes in the dubbing and distribution of Japanese animation and Asian cinema. Its post-production arm is S ...
and
Section23 Films SXION 23 LLC, doing business as Section23 Films is an American multimedia distributor based in Houston, Texas specializing in releasing anime and Japanese films. Established in 2009, Section23 is one of five successors to ADV Films; alongside Se ...
via post-production house/dubbing studio
Seraphim Digital Sentai Studios is an American postproduction studio of Sentai Filmworks located in Houston, Texas owned by AMC Networks. It was founded as Industrial Smoke & Mirrors, the in-house studio of ADV Films. It was renamed ADV Studios in 2005; and the ...
. Greenfield has also worked as a
voice actor Voice acting is the art of performing voice-overs to present a character or provide information to an audience. Performers are called voice actors/actresses, voice artists, dubbing artists, voice talent, voice-over artists, or voice-over talent ...
, often going by the
pseudonym A pseudonym (; ) or alias () is a fictitious name that a person or group assumes for a particular purpose, which differs from their original or true name (orthonym). This also differs from a new name that entirely or legally replaces an individua ...
Brian Granveldt. He married voice actress
Tiffany Grant Tiffany Lynn Grant (born October 11, 1968) is an American voice actress and script writer who is known for her English-dubbing work for ADV Films on such anime films and television series as ''Neon Genesis Evangelion'', in which she voiced the cha ...
in 2003. Greenfield is a frequent guest at anime and sci-fi conventions around the world, where he speaks on both the history and future of animation.


References


External links

* * * {{DEFAULTSORT:Greenfield, Matt American television directors American television producers American male voice actors ADV Films Living people 1961 births American television writers American male screenwriters American male television writers American voice directors