Yanka Industries, Inc.,

doing business as A trade name, trading name, or business name, is a pseudonym used by companies that do not operate under their registered company name. The term for this type of alternative name is a "fictitious" business name. Registering the fictitious name w ...

MasterClass, is an American

online education Distance education, also known as distance learning, is the education of students who may not always be physically present at a school, or where the learner and the teacher are separated in both time and distance. Traditionally, this usually in ...

subscription platform on which students can access tutorials and lectures pre-recorded by experts in various fields. The concept for MasterClass was conceived by David Rogier and developed with

Aaron Rasmussen Aaron Rasmussen is an American CEO and game designer. He is a co-founder of MasterClass, an online education platform, USMechatronics and Harcos Laboratories and the founder of Outlier.org, a college level education platform that offers online ...

History

MasterClass was founded by David Rogier while a student at Stanford University, originally under the name "Yanka Industries". Rogier, who continues to serve as

chief executive officer A chief executive officer (CEO), also known as a central executive officer (CEO), chief administrator officer (CAO) or just chief executive (CE), is one of a number of corporate executives charged with the management of an organization especial ...

(CEO), asked Aaron Rasmussen to join the company as a co-founder and chief technology officer; Rasmussen would also serve as

creative director A creative director (or creative supervisor) is a person who makes high-level creative decisions and, with those decisions, oversees the creation of creative assets such as advertisements, products, events, or logos. Creative director positions ar ...

, before leaving in January 2017. The website launched under the MasterClass name on May 12, 2015. MasterClass launched in 2015 with three instructors, and twelve classes were added in 2017. In late 2017, an acting class given by

Kevin Spacey Kevin Spacey Fowler (born July 26, 1959) is an American actor. He began his career as a stage actor during the 1980s, obtaining supporting roles before gaining a leading man status in film and television. Spacey has received various accolade ...

was removed after multiple sexual assault allegations were publicly made against the actor. By late 2018 MasterClass had about 50 classes and 1,000 lessons. Support for mobile devices was first added in April 2018. MasterClass hired David Schriber as chief marketing officer in June 2019. MasterClass was started with $4.5 million in initial funding and two seed-funding rounds totaling $1.9 million. This was followed by $15 million in funding announced in 2016, $35 million in 2017, and $80 million in 2018. In May 2020, MasterClass raised $100 million in a Series E funding round led by

Fidelity Investments Fidelity Investments, commonly referred to as Fidelity, earlier as Fidelity Management & Research or FMR, is an American multinational financial services corporation based in Boston, Massachusetts. The company was established in 1946 and is o ...

, bringing total funding to approximately $240 million. In May 2021, the company received $225 million in a Series F round, giving it a $2.75 billion valuation according to

CNBC CNBC (formerly Consumer News and Business Channel) is an American basic cable business news channel. It provides business news programming on weekdays from 5:00 a.m. to 7:00 p.m., Eastern Time, while broadcasting talk sho ...

reporting. In June 2022, the company laid off 20% of its staff, citing the worsening macroeconomic environment.

Classes

MasterClass produces online classes with well-known instructors in their field of expertise. Classes cover topics like writing, sports, and cooking. As of 2019, the company was expanding into politics, economics, and video game design. Many instructors do live demonstrations if the topic is easy to illustrate visually, while writers lecture. The courses are available through an annual subscription. The classes are typically not interactive, though at least one course included interactive assignments where the student acted with other students, either in person or over

Skype Skype () is a proprietary telecommunications application operated by Skype Technologies, a division of Microsoft, best known for VoIP-based videotelephony, videoconferencing and voice calls. It also has instant messaging, file transfer, deb ...

Reception

Reviewers have noted that some of the courses, such as those related to the performing arts, require that students already have some basic proficiency. The courses were also noted for their high production values, and for inspiring students to continue to pursue the subject matter. Exposure to popular celebrities was also reported as a benefit. ''

The Verge ''The Verge'' is an American technology news website operated by Vox Media, publishing news, feature stories, guidebooks, product reviews, consumer electronics news, and podcasts. The website launched on November 1, 2011, and uses Vox Media ...

'' noted that while the subscriptions initially lasted a lifetime, different courses have different replay value. The publication also noted the challenge of keeping students on the site to take additional classes. In 2019, chef

Dominique Ansel Dominique Ansel (born 1978) is a French pastry chef and owner of Dominique Ansel Bakery in New York City. He is best known for his invention of the Cronut, a croissant-donut hybrid that became a phenomenon. Early life Raised in a working-class ...

's MasterClass on French pastries received a James Beard Foundation Broadcast Media Award in the Online Video, Fixed Location and/or Instructional category. In 2020, MasterClass won two

Webby Award The Webby Awards are awards for excellence on the Internet presented annually by the International Academy of Digital Arts and Sciences, a judging body composed of over two thousand industry experts and technology innovators. Categories includ ...

s, for Education & Reference in the Apps, Mobile & Voice category, and for Media Streaming in the Web category. In 2021, MasterClass again won two Webby Awards, as well as a Webby People's Voice Award.

Notable instructors

Notable past and present instructors include: *

Aaron Sorkin Aaron Benjamin Sorkin (born June 9, 1961) is an American playwright, screenwriter and film director. Born in New York City, he developed a passion for writing at an early age. Sorkin has earned an Academy Award, a BAFTA Award, five Primetime ...

Alice Waters Alice Louise Waters (born April 28, 1944) is an American chef, restaurateur, and author. In 1971 she opened Chez Panisse, a Berkeley, California restaurant famous for its role in creating the farm-to-table movement and for pioneering Californi ...

Alicia Keys Alicia Augello Cook (born January 25, 1981), known professionally as Alicia Keys, is an American singer, songwriter, and pianist. A classically trained pianist, Keys started composing songs when she was 12 and was signed at 15 years old by Col ...

Amy Tan Amy Ruth Tan (born on February 19, 1952) is an American author known for the novel '' The Joy Luck Club,'' which was adapted into a film of the same name, as well as other novels, short story collections, and children's books. Tan has written ...

Anna Wintour Dame Anna Wintour (; born 3 November 1949) is a British journalist based in New York City who has served as editor-in-Chief of ''Vogue'' since 1988 and Global Chief Content Officer for Condé Nast since 2020; she is also the artistic directo ...

Annie Leibovitz Anna-Lou Leibovitz ( ; born October 2, 1949) is an American portrait photographer best known for her engaging portraits, particularly of celebrities, which often feature subjects in intimate settings and poses. Leibovitz's Polaroid photo of Jo ...

* Armin van Buuren *

Bill Clinton William Jefferson Clinton ( né Blythe III; born August 19, 1946) is an American politician who served as the 42nd president of the United States from 1993 to 2001. He previously served as governor of Arkansas from 1979 to 1981 and agai ...

* Bob Iger *

Bobbi Brown Bobbi Brown (born in April 14, 1957) is an American professional make-up artist, author, and the founder of Bobbi Brown Cosmetics. She created ten natural-shade lipsticks which according to ''Entrepreneur'' "revolutionized the beauty industry". ...

* Brandon McMillan * Carlos Santana *

Christina Aguilera Christina María Aguilera (; ; born December 18, 1980) is an American singer, songwriter, actress, and television personality. Known for her four-octave vocal range and ability to sustain high notes, she has been referred to as the " Voice of ...

* Christopher Voss * Condoleezza Rice *

Cornel West Cornel Ronald West (born June 2, 1953) is an American philosopher, political activist, social critic, actor, and public intellectual. The grandson of a Baptist minister, West focuses on the role of race, gender, and class in American society an ...

Daniel Negreanu Daniel Negreanu (; born July 26, 1974) is a Canadian professional poker player who has won six World Series of Poker (WSOP) bracelets and two World Poker Tour (WPT) championship titles. In 2014, independent poker ranking service Global Poker ...

* David Axelrod * David Lynch *

Deadmau5 Joel Thomas Zimmerman (born January 5, 1981), known professionally as Deadmau5 (stylized as deadmau5; pronounced "dead-mouse"), is a Canadian electronic music producer and DJ. He mainly produces progressive house music, though he also produce ...

* Diane von Fürstenberg *

Doris Kearns Goodwin Doris Helen Kearns Goodwin (born January 4, 1943) is an American biographer, historian, former sports journalist, and political commentator. She has written biographies of several U.S. presidents, including ''Lyndon Johnson and the American Drea ...

Es Devlin Esmeralda "Es" Devlin (; born 24 September 1971) is an English artist and stage designer who works in a range of media, often mapping light and projected film onto kinetic sculptural forms. Early life Devlin was born in Kingston upon Thames, ...

* Frank Gehry * Futura *

Garry Kasparov Garry Kimovich Kasparov (born 13 April 1963) is a Russian chess grandmaster, former World Chess Champion, writer, political activist and commentator. His peak rating of 2851, achieved in 1999, was the highest recorded until being surpassed by ...

George W. Bush George Walker Bush (born July 6, 1946) is an American politician who served as the 43rd president of the United States from 2001 to 2009. A member of the Republican Party, Bush family, and son of the 41st president George H. W. Bush, he ...

* Gordon Ramsay *

Hans Zimmer Hans Florian Zimmer (; born 12 September 1957) is a German film score composer and music producer. He has won two Oscars and four Grammys, and has been nominated for two Emmys and a Tony. Zimmer was also named on the list of Top 100 Living G ...

* Helen Mirren * Herbie Hancock *

Hillary Clinton Hillary Diane Rodham Clinton ( Rodham; born October 26, 1947) is an American politician, diplomat, and former lawyer who served as the 67th United States Secretary of State for President Barack Obama from 2009 to 2013, as a United States sen ...

* James Cameron *

James Suckling James Suckling (born September 29, 1958) is an American wine and cigar critic and former Senior Editor and European Bureau Chief of ''Wine Spectator'' as well as European Editor of ''Cigar Aficionado''. Suckling is internationally regarded as o ...

Jane Goodall Dame Jane Morris Goodall (; born Valerie Jane Morris-Goodall on 3 April 1934), formerly Baroness Jane van Lawick-Goodall, is an English primatologist and anthropologist. Seen as the world's foremost expert on chimpanzees, Goodall is best kn ...

Jimmy Chin Jimmy Chin (born ) is an American professional mountain athlete, photographer, film director, and author. Chin has been a professional climber and skier on The North Face Athlete team for over 20 years. In 2006, Chin achieved the first succes ...

Jodie Foster Alicia Christian "Jodie" Foster (born November 19, 1962) is an American actress and filmmaker. She is the recipient of numerous accolades, including two Academy Awards, three British Academy Film Awards, three Golden Globe Awards, and the hono ...

Jon Kabat-Zinn Jon Kabat-Zinn (born Jon Kabat, June 5, 1944) is an American professor emeritus of medicine and the creator of the Stress Reduction Clinic and the Center for Mindfulness in Medicine, Health Care, and Society at the University of Massachusetts Medi ...

* Joyce Carol Oates *

Judd Apatow Judd Apatow (; born December 6, 1967) is an American comedian, director, producer, and screenwriter, best known for his work in comedy and drama films. He is the founder of Apatow Productions, through which he produced and directed the films ' ...

* Karl Rove *

Kelly Wearstler Kelly Wearstler (; born November 21, 1967) is an American designer. She founded her own design firm Kelly Wearstler Interior Design (or KWID) in the mid-1990s, serving mainly the hotel industry, and now designs across high-end residential, comme ...

* Ken Burns *

LeVar Burton Levar Burton Jr. (born February 16, 1957) is an American actor, director, and television host, best known for playing Geordi La Forge in '' Star Trek: The Next Generation'' (1987–1994). He also played Kunta Kinte in the ABC miniseries ''R ...

Lewis Hamilton Sir Lewis Carl Davidson Hamilton (born 7 January 1985) is a British racing driver currently competing in Formula One for Mercedes. In Formula One, Hamilton has won a joint-record seven World Drivers' Championship titles (tied with Mic ...

* Lynnette Marrero *

Madeleine Albright Madeleine Jana Korbel Albright (born Marie Jana Korbelová; May 15, 1937 – March 23, 2022) was an American diplomat and political scientist who served as the 64th United States secretary of state from 1997 to 2001. A member of the Democratic ...

Madhur Jaffrey Madhur Jaffrey CBE (née Bahadur; born 13 August 1933) is an Indian-British-American actress, food and travel writer, and television personality. She is recognized for bringing Indian cuisine to the western hemisphere with her debut cookbook ...

Malcolm Gladwell Malcolm Timothy Gladwell (born 3 September 1963) is an English-born Canadian journalist, author, and public speaker. He has been a staff writer for ''The New Yorker'' since 1996. He has published seven books: '' The Tipping Point: How Little ...

* Margaret Atwood * Mariah Carey *

Martin Scorsese Martin Charles Scorsese ( , ; born November 17, 1942) is an American film director, producer, screenwriter and actor. Scorsese emerged as one of the major figures of the New Hollywood era. He is the recipient of many major accolades, inclu ...

Massimo Bottura Massimo Bottura (; born 30 September 1962) is an Italian restaurateur and the chef patron of Osteria Francescana, a three-Michelin-star restaurant based in Modena Modena (, , ; egl, label= Modenese, Mòdna ; ett, Mutna; la, Mutina) is ...

Michael Pollan Michael Kevin Pollan (; born February 6, 1955) is an American author and journalist, who is currently Professor of the Practice Non-Fiction and the first Lewis K. Chan Arts Lecturer at Harvard University. Concurrently, he is the Knight Professo ...

* Michael W. Twitty *

Misty Copeland Misty Danielle Copeland (born September 10, 1982) is an American ballet dancer for American Ballet Theatre (ABT), one of the three leading classical ballet companies in the United States. On June 30, 2015, Copeland became the first African Amer ...

Nancy Cartwright Nancy Cartwright (born October 25, 1957) is an American actress. She is the long-time voice of Bart Simpson on the animated television series ''The Simpsons'', for which she has received a Primetime Emmy Award for Outstanding Voice-Over Perform ...

Natalie Portman Natalie Portman (born Natalie Hershlag, he, נטע-לי הרשלג, ) is an Israeli-born American actress. She has had a prolific film career since her teenage years and has starred in various blockbusters and independent films, receiving mu ...

Neil deGrasse Tyson Neil deGrasse Tyson ( or ; born October 5, 1958) is an American astrophysicist, author, and science communicator. Tyson studied at Harvard University, the University of Texas at Austin, and Columbia University. From 1991 to 1994, he was a p ...

* Neil Gaiman *

Penn & Teller Penn & Teller, Penn Jillette and Teller, are American magicians, entertainers, and scientific skeptics who have performed together since the late 1970s. They are noted for their ongoing act that combines elements of comedy with magic. The duo h ...

Phil Ivey Phillip Dennis Ivey Jr. (born February 1, 1977) is an American professional poker player who has won ten World Series of Poker bracelets, one World Poker Tour title, and appeared at nine World Poker Tour final tables. Ivey is regarded by numero ...

* Reba McEntire * Ringo Starr *

Ron Howard Ronald William Howard (born March 1, 1954) is an American director, producer, screenwriter, and actor. He first came to prominence as a child actor, guest-starring in several television series, including an episode of ''The Twilight Zone''. He ...

Ron Finley Ron is a shortening of the name Ronald. Ron or RON may also refer to: Arts and media * Big Ron (''EastEnders''), a TV character * Ron (''King of Fighters''), a video game character *Ron Douglas, the protagonist in '' Lucky Stiff'' played by Joe ...

* RuPaul *

Samuel L. Jackson Samuel Leroy Jackson (born December 21, 1948) is an American actor and producer. One of the most widely recognized actors of his generation, the films in which he has appeared have collectively grossed over $27 billion worldwide, making him ...

Sara Blakely Sara Treleaven Blakely (born February 27, 1971) is an American businesswoman and philanthropist. She is the founder of Spanx, an American intimate apparel company with pants and leggings, founded in Atlanta, Georgia. In 2012, Blakely was named in ...

Serena Williams Serena Jameka Williams (born September 26, 1981) is an American inactive professional tennis player. Considered among the greatest tennis players of all time, she was ranked world No. 1 in singles by the Women's Tennis Association (WTA) for ...

* Sheila E. *

Shonda Rhimes Shonda Lynn Rhimes (born January 13, 1970) is an American television screenwriter, producer, and author. She is best known as the showrunner—creator, head writer, and executive producer—of the television medical drama '' Grey's Anatomy'', ...

Spike Lee Shelton Jackson "Spike" Lee (born March 20, 1957) is an American film director, producer, screenwriter, and actor. His production company, 40 Acres and a Mule Filmworks, has produced more than 35 films since 1983. He made his directorial debut ...

* Stephen Curry *

Steve Martin Stephen Glenn Martin (born August 14, 1945) is an American actor, comedian, writer, producer, and musician. He has won five Grammy Awards, a Primetime Emmy Award, and was awarded an Honorary Academy Award in 2013. Additionally, he was nominate ...

* St. Vincent *

Tan France Tanveer Wasim "Tan" France ( Safdar; born 20 April 1983) is a British-American fashion designer and television personality. Of Pakistani descent, he is one of the first openly gay South Asian men on a major show and one of the first out Muslim ...

* Terence Tao *

Thomas Keller Thomas Aloysius Keller (born October 14, 1955) is an American chef, restaurateur, and cookbook author. He and his landmark Napa Valley restaurant, The French Laundry in Yountville, California, have won multiple awards from the James Beard Foun ...

Timbaland Timothy Zachery Mosley (born March 10, 1972), known professionally as Timbaland, is an American record producer, rapper, singer, songwriter, and record executive. He has received widespread acclaim for his innovative production work and distinc ...

Tom Morello Thomas Baptist Morello (born May 30, 1964) is an American guitarist, singer, songwriter, and political activist. He is best known for his tenure with the rock band Rage Against the Machine and then with Audioslave. Between 2016 and 2019, More ...

Tony Hawk Anthony Frank Hawk (born May 12, 1968), nicknamed Birdman, is an American professional skateboarder, entrepreneur, and the owner of the skateboard company Birdhouse. A pioneer of modern vertical skateboarding, Hawk completed the first documen ...

* Usher *

Werner Herzog Werner Herzog (; born 5 September 1942) is a German film director, screenwriter, author, actor, and opera director, regarded as a pioneer of New German Cinema. His films often feature ambitious protagonists with impossible dreams, people with u ...

Yotam Ottolenghi Yotam Assaf Ottolenghi (born 14 December 1968) is an Israeli-born British chef, restaurateur, and food writer. He is the co-owner of seven delis and restaurants in London and the author of several bestselling cookery books, including ''Ottolengh ...

Yo-Yo Ma Yo-Yo Ma ('' Chinese'': 馬友友 ''Ma Yo Yo''; born October 7, 1955) is an American cellist. Born in Paris to Chinese parents and educated in New York City, he was a child prodigy, performing from the age of four and a half. He graduated from ...

References

External links

*{{official American educational websites Education companies established in 2015 Internet properties established in 2015 Subscription services