Mashable is a

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digital media In mass communication, digital media is any media (communication), communication media that operates in conjunction with various encoded machine-readable data formats. Digital content can be created, viewed, distributed, modified, listened to, an ...

platform and entertainment company founded by Pete Cashmore in 2005.

History

Mashable was founded by Pete Cashmore while living in

Aberdeen Aberdeen ( ; ; ) is a port city in North East Scotland, and is the List of towns and cities in Scotland by population, third most populous Cities of Scotland, Scottish city. Historically, Aberdeen was within the historic county of Aberdeensh ...

, Scotland, in July 2004. Early iterations of the site were a simple

WordPress WordPress (WP, or WordPress.org) is a web content management system. It was originally created as a tool to publish blogs but has evolved to support publishing other web content, including more traditional websites, electronic mailing list, ma ...

blog, with Cashmore as sole author. Fame came relatively quickly, with ''

Time Time is the continuous progression of existence that occurs in an apparently irreversible process, irreversible succession from the past, through the present, and into the future. It is a component quantity of various measurements used to sequ ...

'' magazine noting Mashable as one of the 25 best blogs of 2009. it had over 6,000,000

Twitter Twitter, officially known as X since 2023, is an American microblogging and social networking service. It is one of the world's largest social media platforms and one of the most-visited websites. Users can share short text messages, image ...

followers and over 3,200,000 fans on

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. In June 2016, it acquired

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channel CineFix from Whalerock Industries. In December 2017,

Ziff Davis Ziff Davis, Inc. is an American digital media and internet company. Founded in 1927 by William Bernard Ziff Sr. and Bernard George Davis, the company primarily owns technology- and health-oriented media websites, online shopping-related servi ...

bought Mashable for $50 million, a price described by ''Recode'' as a "fire sale" price. Mashable had not been meeting its advertising targets, accumulating $4.2 million in losses in the quarter ending September 2017. After the sale, Mashable laid off 50 staff, but preserved top management. Under Ziff Davis, Mashable has grown and expanded to many countries in multiple continents, including Europe, Asia, the Middle East and Australia in several languages. In June 2021, Jessica Coen, Mashable's editor-in-chief, left the company to join Morning Brew.

References

{{Ziff Davis Internet properties established in 2005 2005 establishments in Scotland American technology news websites Websites about digital media 2017 mergers and acquisitions

History

See also

References