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Marzia Kjellberg (; born 21 October 1992) is an Italian Internet personality and businesswoman. Known for her videos on her now-inactive
YouTube YouTube is a global online video platform, online video sharing and social media, social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by ...
channel Marzia (formerly CutiePieMarzia), Kjellberg has also ventured into writing, fashion designing and business. She is married to Swedish YouTuber
PewDiePie Felix Arvid Ulf Kjellberg ( , ; born 24 October 1989), better known as PewDiePie ( ), is a Swedes, Swedish YouTuber known for his Let's Play videos and comedic formatted videos and shows. Kjellberg's popularity on YouTube and extensive media co ...
.


Career


YouTube

Marzia Kjellberg (then Bisognin) registered her ''CutiePieMarzia'' YouTube channel on 16 January 2012. Her videos on YouTube focused on fashion, beauty, makeup,
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, books, movies,
vlogs A video blog or video log, sometimes shortened to vlog (), is a form of blog for which the medium is video. Vlog entries often combine embedded video (or a video link) with supporting text, images, and other metadata. Entries can be recorded in ...
, haul, and
video gaming Video games, also known as computer games, are electronic games that involves interaction with a user interface or input device such as a joystick, controller, keyboard, or motion sensing device to generate visual feedback. This feedback m ...
. Kjellberg also commonly uploaded travel vlogs. Although Italian, Kjellberg spoke English in her videos. Kjellberg was signed to
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' sub-
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, The Platform. By 2018, however, her e-commerce ventures would be managed by Re6l, a Toronto-based company involved with influencer media and e-commerce. Kjellberg's YouTube channel was one of the most popular in the beauty and makeup genre; in May 2014, ''
The Wall Street Journal ''The Wall Street Journal'' is an American business-focused, international daily newspaper based in New York City, with international editions also available in Chinese and Japanese. The ''Journal'', along with its Asian editions, is published ...
'' reported that it attracted over 16 million viewers each month. The demographics of Kjellberg's viewers have been reported to be females aged 13–24, who use Kjellberg's videos as a reference. Kjellberg refers to her fans as "Marzipans". Kjellberg appeared on her then-boyfriend Felix Kjellberg's channel on various occasions. Felix, better known on YouTube as "PewDiePie," uploaded videos of the two playing video games and participating in video challenges together. In 2014, Kjellberg and Felix were part of an online marketing campaign for the horror film, ''
As Above, So Below "As above, so below" is a popular modern paraphrase of the second verse of the ''Emerald Tablet'' (a compact and cryptic Hermetic text first attested in a late eighth or early ninth century Arabic source), as it appears in its most widely divulg ...
''. While Felix's videos for the campaign involved gaming-related topics, Kjellberg's videos centered around a travel vlog angle of the couple's trip to Paris. Similarly,
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had Kjellberg, among others, promote their new TV series, ''
Selfie A selfie () is a self-portrait photograph, typically taken with a digital camera or smartphone, which may be held in the hand or supported by a selfie stick. Selfies are often shared on social media, via social networking services such as F ...
'', via a YouTube marketing campaign. On 22 October 2018, Kjellberg uploaded a video to her channel announcing her retirement from her YouTube career. In the video she mentioned that at a point during her YouTube career, focusing on the website kept her in a bubble that negatively affected her mental health, although she resolved to reach out to others. She ended her video explaining that she was ready for "something new in erlife." After she uploaded her final vlog, as she decided to remove her videos; she left a comment on the vlog stating, "Having videos up, after making this decision, would have seemed like taking a step back. I've selected a few that I really liked, which I'm going to leave for a bit – for the 'adjustment' period – but taking my videos down, in my mind, needed to be done." Shortly before her announcement, her YouTube channel had accumulated over 128 million video views and just under 7.5 million subscribers. Her channel's video views previously peaked in August 2017, at around 570 million. Aside from creating content on her own channel, Kjellberg has been a voice actress in various animated web series. She voiced Carrie the Carrot in ''Oscar's Hotel for Fantastical Creatures''. Kjellberg also voiced the character Maya, based on her own dog, in a six-episode animated web series titled ''Pugatory''.


Fashion and design

Kjellberg's channel's success allowed her to start designing her own clothing. Since March 2015, Kjellberg has launched several lines of fashion and design merchandise including nail polish shade, home decor products, and most notably clothing. In 2016, she designed "Daisy" shoes through Project Shoe. That July, she launched a product line with Zoya, a nail polish brand. In June 2017, Kjellberg launched Lemon, a clothing line paired with a fragrance. In a piece about fashion lines created by YouTube personalities, ''
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'' cited comments from Michael Fink, the dean of the School of Fashion at
Savannah College of Art and Design Savannah College of Art and Design (SCAD) is a private nonprofit art school with locations in Savannah, Georgia; Atlanta, Georgia; and Lacoste, France. Founded in 1978 to provide degrees in programs not yet offered in the southeast of the Unit ...
, as well as celebrity stylist Allison Calhoun. Kjellberg's "Amore" clothing line was positively received by Fink, who stated "the gold zipper and heart applique of this skirt are right on trend, yet the A-line silhouette is timeless. You can't go wrong with this piece." Calhoun opined that "I'm personally not crazy about the patterns, colors, or cuts but I definitely can see the customer who might be. I also want to applaud Marzia and her designs for not being as topical as the others. It seems like she's making clothes that she wants to wear without a ton of inspiration from the outside world." On 1 July 2018, Kjellberg launched Maì, a jewellery, pottery, clothing and home decor brand. The Maì ceramic accents are handcrafted by Kjellberg out of her UK-based pottery studio. She maintains that brand along with Tsuki Market, a unisex clothing and homeware brand that she owns with husband Felix Kjellberg.


Other ventures

In January 2015, Kjellberg published a young adult fantasy/horror novel. The Italian version was published under the title ''La Casa Dei Sogni'' while the English version was published as ''Dream House: A Novel by CutiePieMarzia''.


Personal life

Kjellberg was born on 21 October 1992 in
Arzignano Arzignano is an industrial town and ''comune'' in the Province of Vicenza in Veneto, Italy. It is located from Vicenza, in the Valle del Chiampo. History In 1413, during a campaign of King Sigismund of Hungary against the Republic of Venice, its ...
, located in the
Province of Vicenza The Province of Vicenza ( it, Provincia di Vicenza) is a province in the Veneto region in northern Italy. Its capital city is Vicenza. The province has an area of 2,722.53 km², and a total population of 865,082 (as of 2017). There are 1 ...
, Italy. She was introduced to her husband, Felix Kjellberg, better known online as PewDiePie, by her friend Daizo. She began dating Felix in 2011, after e-mailing him and stating that she found his videos funny. She then moved to Sweden, to live with him that October. They later moved to her native Italy, before settling together in
Brighton Brighton () is a seaside resort and one of the two main areas of the City of Brighton and Hove in the county of East Sussex, England. It is located south of London. Archaeological evidence of settlement in the area dates back to the Bronze A ...
, England. The couple live with their two
pug The Pug is a breed of dog originally from China, with physically distinctive features of a wrinkly, short-muzzled face and curled tail. The breed has a fine, glossy coat that comes in a variety of colors, most often light brown (fawn) or blac ...
s, Edgar and Maya, as well as a hedgehog named Dogy. Their relationship has been highlighted by various media outlets, with ''
The Globe and Mail ''The Globe and Mail'' is a Canadian newspaper printed in five cities in western and central Canada. With a weekly readership of approximately 2 million in 2015, it is Canada's most widely read newspaper on weekdays and Saturdays, although it ...
'' writing that her "calm personality balances out Felix's general wackiness." On 27 April 2018, Kjellberg announced on
Instagram Instagram is a photo and video sharing social networking service owned by American company Meta Platforms. The app allows users to upload media that can be edited with filters and organized by hashtags and geographical tagging. Posts can ...
that Felix had proposed to her; on 20 August 2019, the couple announced on social media that they had married. When the two lived in Brighton, their house in Japan was burgled in late 2019; Kjellberg posted a statement online which included: "I know it is very materialistic, and should be happy with what I was left/have, but I can't hide the shock and sadness with all being taken away, just like that." In 2022, Kjellberg and Felix moved to Japan.


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External links

* * * {{DEFAULTSORT:Kjellberg, Marzia 1992 births 21st-century Italian businesswomen 21st-century Italian writers Beauty and makeup YouTubers DIY YouTubers Fashion YouTubers Gaming YouTubers Italian businesspeople in fashion Italian expatriates in England Italian expatriates in Japan Italian expatriates in Sweden Italian female YouTubers Italian horror writers Italian jewellery designers Italian voice actresses Italian women bloggers Italian women novelists Italian writers of young adult literature Lifestyle YouTubers Living people People from Arzignano Revelmode people Social media influencers Video game commentators Italian women fashion designers Women video bloggers YouTube travel vloggers