Marni (Fashion Label)
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Marni Group S.r.l., commonly known as Marni, is an Italian
luxury Luxury may refer to: *Luxury goods, an economic good or service for which demand increases more than proportionally as income rises *Luxury tax, tax on products not considered essential, such as expensive cars **Luxury tax (sports), surcharge put ...
fashion house Fashion design is the Art (skill), art of applying design, aesthetics, clothing construction and natural beauty to clothing and its Fashion accessory, accessories. It is influenced by culture and different trends, and has varied over time and plac ...
founded in 1994 by
Consuelo Castiglioni Consuelo Castiglioni (born 1959) is a fashion designer. She is part Chilean and was born and raised in the Italian-Swiss town of Lugano, Switzerland."Creative Chic." ''Vogue'' (May 2007): 258-259, 303-304. Though she has no training in fashion, s ...
in
Milan Milan ( , , Lombard: ; it, Milano ) is a city in northern Italy, capital of Lombardy, and the second-most populous city proper in Italy after Rome. The city proper has a population of about 1.4 million, while its metropolitan city h ...
,
Italy Italy ( it, Italia ), officially the Italian Republic, ) or the Republic of Italy, is a country in Southern Europe. It is located in the middle of the Mediterranean Sea, and its territory largely coincides with the homonymous geographical re ...
. Marni was acquired by Italian fashion group OTB in 2015. Francesco Risso was appointed
creative director A creative director (or creative supervisor) is a person who makes high-level creative decisions and, with those decisions, oversees the creation of creative assets such as advertisements, products, events, or logos. Creative director positions ar ...
of the brand in 2016.


History

Marni was founded in
Milan Milan ( , , Lombard: ; it, Milano ) is a city in northern Italy, capital of Lombardy, and the second-most populous city proper in Italy after Rome. The city proper has a population of about 1.4 million, while its metropolitan city h ...
,
Italy Italy ( it, Italia ), officially the Italian Republic, ) or the Republic of Italy, is a country in Southern Europe. It is located in the middle of the Mediterranean Sea, and its territory largely coincides with the homonymous geographical re ...
in 1994 by Swiss designer
Consuelo Castiglioni Consuelo Castiglioni (born 1959) is a fashion designer. She is part Chilean and was born and raised in the Italian-Swiss town of Lugano, Switzerland."Creative Chic." ''Vogue'' (May 2007): 258-259, 303-304. Though she has no training in fashion, s ...
, originally as an offshoot of the family’s fur business. Starting in 2000, the company began to open stores in high-end department stores. In 2011, Marni signed a licensing agreement with Spazio Sei Fashion Group for the production and worldwide distribution of the Marni Children line for girls, designed by Consuelo Castiglioni. In 2012, the Castiglioni family confirmed that it was looking for a financial partner in order to expand Marni’s retail business. The family sold 60 percent of the company to
Renzo Rosso Renzo Rosso (born September 15, 1955) is an Italian fashion entrepreneur and businessman. He is the founder of Diesel (brand), Diesel and the president of OTB Group, the parent company of Maison Margiela, Marni (fashion house), Marni, Viktor & Ro ...
's
OTB Group Only The Brave, S.p.A., commonly known as OTB Group, is an Italian holding multinational corporation specializing in luxury goods, headquartered in Breganze. The company was founded in 2002 by Renzo Rosso as a holding company for Diesel and f ...
that same year. That same year, Marni launched a one-off collection for H&M with a promotional film by
Sofia Coppola Sofia Carmina Coppola (; born May 14, 1971) is an American filmmaker and actress. The youngest child and only daughter of filmmakers Eleanor Coppola, Eleanor and Francis Ford Coppola, she made her film debut as an infant in her father's acclaimed ...
starring model Liu Wen and actress
Imogen Poots Imogen Gay Poots (born 3 June 1989) is an English actress and model. She played Tammy in the post-apocalyptic horror film '' 28 Weeks Later'' (2007), Linda Keith in the Jimi Hendrix biopic '' Jimi: All Is by My Side'' (2013), Debbie Raymond in ...
in
Marrakesh Marrakesh or Marrakech ( or ; ar, مراكش, murrākuš, ; ber, ⵎⵕⵕⴰⴽⵛ, translit=mṛṛakc}) is the fourth largest city in the Kingdom of Morocco. It is one of the four Imperial cities of Morocco and is the capital of the Marrakes ...
; The Marni Denim line was launched; In 2015, Marni was fully acquired by OTB Group. Shortly after, the manufacturing arm of OTB, Staff International, took over production and worldwide distribution of Marni’s men’s collections, including ready-to-wear, accessories, footwear and small leather goods. In 2016, Consuelo Castiglioni and other members of her family left the company. Instead, Marni appointed Francesco Risso as creative director.


Licensing


Cosmetics

In 2012, Marni launched its first women’s fragrance. In 2024, the brand entered a licensing agreement with beauty conglomerate Coty for cosmetics and fragrances. The first products under this deal will launch in 2026 and the contract extends through 2040.


Children’s line

Marni has been having licensing agreements with Spazio 6 (2011–2015) and Brave Kid (since 2015) for the production and worldwide distribution of its children’s line dedicated to girls aged between two and 12.


Eyewear

Marni signed a licensing agreement with Marchon Eyewear in 2015 for the production and distribution of its eyewear line, designed by Consuelo Castiglioni. In 2021, the brand signed with Retrosuperfuture for their eyewear licensing.


Other activities

During
Milan Design Week The Milan Furniture Fair ( it, Salone Internazionale del Mobile di Milano) is a furniture fair held annually in Milan. It is the largest trade fair of its kind in the world. The exhibition showcases the latest in furniture and design from countrie ...
in 2023, Marni launched a collections of tableware with Belgian design label Serax and a wallpaper series with Italian wall covering-maker LondonArt.


Management

* 2018–2019: Stefano Biondo * 2019–2024: Barbara Calò * 2024–present:
Stefano Rosso Stefano Rosso (born Stefano Rossi; December 7, 1948 – September 15, 2008) was an Italian singer-songwriter and guitarist. Background Born in Rome, Rosso debuted in 1969 with his brother in the duo "Romolo e Remo", with the song "Io vagabondo". ...


Controversy

In 2020, Marni issued a public apology after being called out by
Diet Prada Diet Prada is an Instagram account and fashion watchdog group. Created in 2014 by two then-anonymous founders, the account's owners were identified in 2017 as fashion industry professionals Tony Liu and Lindsey Schuyler. Originally created as a ...
for its “Jungle Mood” campaign, which featured images of a Black man with chains around his ankles.Colleen Barry (17 August 2020)
Black creatives in Italian fashion demand cultural reform
''
Associated Press The Associated Press (AP) is an American non-profit news agency headquartered in New York City. Founded in 1846, it operates as a cooperative, unincorporated association. It produces news reports that are distributed to its members, U.S. newspa ...
''.


See also

*
Italian fashion Italy is one of the leading countries in fashion design, alongside France, the United States and the United Kingdom. Fashion has always been an important part of the country's cultural life and society, and Italians are well known for their atte ...


Notes and references

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External links


Marni Official website
Clothing brands of Italy High fashion brands Companies based in Milan Clothing companies established in 1994 Eyewear brands of Italy Italian companies established in 1994 OTB Group