Marla De Castro Rausch is the founder and CEO of Animation Vertigo, a

motion-capture Motion capture (sometimes referred as mo-cap or mocap, for short) is the process of recording the movement of objects or people. It is used in military, entertainment, sports, medical applications, and for validation of computer vision and robot ...

Early life and education

Rausch was raised in the

Philippines The Philippines (; fil, Pilipinas, links=no), officially the Republic of the Philippines ( fil, Republika ng Pilipinas, links=no), * bik, Republika kan Filipinas * ceb, Republika sa Pilipinas * cbk, República de Filipinas * hil, Republ ...

and earned her bachelor's degree in mass communications from the

University of the Philippines The University of the Philippines (UP; fil, Pamantasan ng Pilipinas Unibersidad ng Pilipinas) is a state university system in the Philippines. It is the country's national university, as mandated by Republic Act No. 9500 (UP Charter of 200 ...

. She migrated to the US in 1999.

Career

Rausch worked freelance for her husband's former animation company L.A. Spectrum Studios and also

Sony Computer Entertainment America Sony Interactive Entertainment (SIE), formerly known as Sony Computer Entertainment (SCE), is a multinational video game and digital entertainment company wholly owned by multinational conglomerate Sony. The SIE Group is made up of two legal co ...

as a motion capture tracker. Throughout the 1990s, she worked as a visa officer for the Canadian and Australian Embassies in the Philippines. Rausch began her work in the US as a financial advisor with

Ameriprise Financial Ameriprise Financial, Inc. is a diversified financial services company and bank holding company incorporated in Delaware and headquartered in Minneapolis, Minnesota. It provides financial planning products and services, including wealth manage ...

and

American Express Financial Advisors American Express Company (Amex) is an American multinational corporation specialized in payment card services headquartered at 200 Vesey Street in the Battery Park City neighborhood of Lower Manhattan in New York City. The company was founde ...

. In 2004, she founded Animation Vertigo, a motion-capture animation company. The company maintains offices in

San Francisco San Francisco (; Spanish language, Spanish for "Francis of Assisi, Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the List of Ca ...

and

Manila Manila ( , ; fil, Maynila, ), officially the City of Manila ( fil, Lungsod ng Maynila, ), is the capital of the Philippines, and its second-most populous city. It is highly urbanized and, as of 2019, was the world's most densely populate ...

with its headquarters in

Irvine, California Irvine () is a Planned community, master-planned city in South Orange County, California, United States, in the Los Angeles metropolitan area. The Irvine Company started developing the area in the 1960s and the city was formally incorporated on ...

. In 2015, it had 55 employees. Animation Vertigo processes motion-capture studios' raw data before animators receive it. Roughly 85 percent of Animation Vertigo's work involves video games and the rest is done for TV shows and movies. The company's clients include

Activision Activision Publishing, Inc. is an American video game publisher based in Santa Monica, California. It serves as the publishing business for its parent company, Activision Blizzard, and consists of several subsidiary studios. Activision is one o ...

, ''

Madden NFL ''Madden NFL'' (known as ''John Madden Football'' until 1993) is an American football video game series developed by EA Tiburon for EA Sports. It is named after Pro Football Hall of Fame coach and commentator John Madden and sold more than 130 m ...

'', ''

FIFA FIFA (; stands for ''Fédération Internationale de Football Association'' ( French), meaning International Association Football Federation ) is the international governing body of association football, beach football and futsal. It was found ...

'', the ''

Call of Duty ''Call of Duty'' is a first-person shooter video game Media franchise, franchise published by Activision. Starting out in 2003, it first focused on games set in World War II. Over time, the series has seen games set in the midst of the Cold W ...

'' franchise and

Jim Carrey James Eugene Carrey (; born January 17, 1962) is a Canadian-American actor, comedian and artist. Known for his energetic slapstick performances, Carrey first gained recognition in 1990, after landing a role in the American sketch comedy te ...

’s ''

A Christmas Carol ''A Christmas Carol. In Prose. Being a Ghost Story of Christmas'', commonly known as ''A Christmas Carol'', is a novella by Charles Dickens, first published in London by Chapman & Hall in 1843 and illustrated by John Leech. ''A Christmas C ...

''.

Personal life

Rausch and her family reside in California. She is a member of the Motion Capture Society,

Women in Animation Women in Animation (WIA) is a non-profit organization with the purpose of furthering, promoting, and supporting female animators in the art, science and business of animation. WIA helps young female artists to find a place in the business world ...

and the

International Game Developers Association The International Game Developers Association (IGDA) is a nonprofit professional association whose stated mission is to "support and empower game developers around the world in achieving fulfilling and sustainable careers." The IGDA is incorpo ...

and is involved in organizations that support entrepreneurial spirit and

STEAM Steam is a substance containing water in the gas phase, and sometimes also an aerosol of liquid water droplets, or air. This may occur due to evaporation or due to boiling, where heat is applied until water reaches the enthalpy of vaporization ...

to mentor females.

References

External links

Animation VertigoFemale Entrepreneures Profile
{{DEFAULTSORT:Rausch, Marla Living people American animated film producers 21st-century American businesspeople University of the Philippines alumni Video game developers Women video game developers Year of birth missing (living people) 21st-century American businesswomen