In
marketing and
sales, marketing collateral is a collection of
media used to support the sales of a
product or
service
Service may refer to:
Activities
* Administrative service, a required part of the workload of university faculty
* Civil service, the body of employees of a government
* Community service, volunteer service for the benefit of a community or a pu ...
. Historically, the term "collateral" specifically referred to brochures or sell sheets developed as sales support tools. These sales aids are intended to make the sales effort easier and more effective.
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The brand of the company usually presents itself by way of its collateral to enhance its brand through a consistent message and other media, and must use a balance of information, promotional content, and entertainment.
Overview
Common examples include:
* Sales brochures and other printed product information
* Visual aids used in sales presentations
* Web content
* Sales scripts
* Demonstration scripts
* Product data sheet
A datasheet, data sheet, or spec sheet is a document that summarizes the performance and other characteristics of a product, machine, component (e.g., an electronic component), material, subsystem (e.g., a power supply), or software in sufficie ...
s
* Product white papers
* Promotional pictures
See also
* Enterprise content management
Enterprise content management (ECM) extends the concept of content management by adding a timeline for each content item and, possibly, enforcing processes for its creation, approval and distribution. Systems using ECM generally provide a secure ...
* Content creation
References
{{DEFAULTSORT:Marketing Collateral
Personal selling