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Mark Shouldice (born December 21, 1977), better known as Mark Dice, is an American
YouTuber A YouTuber is an online personality and/or influencer who produces videos on the video-sharing platform YouTube, typically posting to their personal YouTube channel. The term was first used in the English language in 2006. Influence Influent ...
, right-wing conservative political commentator, author, activist, and conspiracy theorist.


Career


The Resistance

Dice is the founder of a San Diegan
Christian Christians () are people who follow or adhere to Christianity, a monotheistic Abrahamic religion based on the life and teachings of Jesus Christ. The words ''Christ'' and ''Christian'' derive from the Koine Greek title ''Christós'' (Χρι ...
activist group called "The Resistance", described as being "known for its hardline stance on morality". In late 2004, Dice published the website TheResistanceManifesto.com under the pseudonym John Conner. ''
The Village Voice ''The Village Voice'' is an American news and culture paper, known for being the country's first alternative newsweekly. Founded in 1955 by Dan Wolf, Ed Fancher, John Wilcock, and Norman Mailer, the ''Voice'' began as a platform for the crea ...
'' wrote that his pen-name was "presumably" taken from the 1984 sci-fi film ''
The Terminator ''The Terminator'' is a 1984 American science fiction action film directed by James Cameron. It stars Arnold Schwarzenegger as the Terminator, a cyborg assassin sent back in time from 2029 to 1984 to kill Sarah Connor (Linda Hamilton), whos ...
'' whose fictional protagonist was future Resistance leader
John Connor John Connor is a fictional Character (arts), character in the Terminator (franchise), ''Terminator'' franchise. Created by screenwriter, writer and film director, director James Cameron, the character is first referred to in the 1984 film ''The T ...
. A year later, Dice self-published his website writings in book form as ''The Resistance Manifesto'' under the John Conner name; an updated 2008 version of the book credited Mark Dice as the author. In 2008, in response to
Starbucks Starbucks Corporation is an American multinational chain of coffeehouses and roastery reserves headquartered in Seattle, Washington. It is the world's largest coffeehouse chain. As of November 2021, the company had 33,833 stores in 80 c ...
' reintroduction of its original logo (featuring a
topless Toplessness refers to the state in which a woman's breasts, including her areolas and nipples, are exposed, especially in a public place or in a visual medium. The male equivalent is barechestedness, also commonly called shirtlessness. Expose ...
siren Siren or sirens may refer to: Common meanings * Siren (alarm), a loud acoustic alarm used to alert people to emergencies * Siren (mythology), an enchanting but dangerous monster in Greek mythology Places * Siren (town), Wisconsin * Siren, Wisc ...
), Dice led his group and its 3,000 members in
boycott A boycott is an act of nonviolent, voluntary abstention from a product, person, organization, or country as an expression of protest. It is usually for moral, social, political, or environmental reasons. The purpose of a boycott is to inflict som ...
ing the coffee chain: "The Starbucks logo has a naked woman on it with her legs spread like a prostitute It's extremely poor taste, and the company might as well call themselves Slutbucks." Starbucks had more than 6,000 locations in 2008. As the founder of The Resistance, Dice told
KFSN-TV KFSN-TV (channel 30) is a television station in Fresno, California, United States, airing programming from the American Broadcasting Company, ABC network. It is Owned-and-operated station, owned and operated by the network's ABC Owned Television ...
of his group's intention to disrupt theater showings of 2009's ''Angels & Demons'' because the film "is a fraud, aimed at covering up the existence of a
secret society A secret society is a club or an organization whose activities, events, inner functioning, or membership are concealed. The society may or may not attempt to conceal its existence. The term usually excludes covert groups, such as intelligence a ...
called the
Illuminati The Illuminati (; plural of Latin ''illuminatus'', 'enlightened') is a name given to several groups, both real and fictitious. Historically, the name usually refers to the Bavarian Illuminati, an Enlightenment-era secret society founded on ...
." Dice contended that the Illuminati were instrumental in the
September 11 attacks The September 11 attacks, commonly known as 9/11, were four coordinated suicide terrorist attacks carried out by al-Qaeda against the United States on Tuesday, September 11, 2001. That morning, nineteen terrorists hijacked four commercia ...
and the
financial crisis of 2007–2008 Finance is the study and discipline of money, currency and capital assets. It is related to, but not synonymous with economics, the study of production, distribution, and consumption of money, assets, goods and services (the discipline of fi ...
.


Conspiracy theories

Dice is a right-wing, conservative
conspiracy theorist A conspiracy theory is an explanation for an event or situation that invokes a conspiracy by sinister and powerful groups, often political in motivation, when other explanations are more probable.Additional sources: * * * * The term has a nega ...
who has provided the media with his input on a broad array of topics. In May 2005 through his website, Dice advocated for the
Georgia Guidestones The Georgia Guidestones was a granite monument that stood in Elbert County, Georgia, United States, from 1980 to 2022. It was tall and made from six granite slabs weighing a total of . The structure was sometimes referred to as an "American St ...
monument to "be smashed into a million pieces, and then the rubble used for a construction project", claiming that the Guidestones "have a deep Satanic origin and message", that "the New World Order is written all over them.", and that R. C. Christian, the person who built the guidestones, belongs to "a Luciferian secret society" related to the New World Order. In June 2008, Dice launched "Operation Inform the Soldiers", an effort to send DVDs, letters, and declassified government documents to U.S. service members in Iraq. Dice hoped these would prove
9/11 conspiracy theories 9/11 conspiracy theories attribute the preparation and execution of the September 11 attacks against the United States to parties other than, or in addition to, al-Qaeda. These include the theory that high-level government officials had adv ...
and cause the recipients to "rethink why they’re fighting." On June 10, syndicated talk show host
Michael Reagan Michael Edward Reagan (born March 18, 1945) is an American political commentator, Republican strategist, and former radio talk show host. He is the adopted son of former U.S. president Ronald Reagan and his first wife, actress Jane Wyman. He wo ...
advocated on-air that Dice should be assassinated for having done so. Six days later, Reagan hosted Dice on his show and apologized for his comments. In June 2008,
Fox News The Fox News Channel, abbreviated FNC, commonly known as Fox News, and stylized in all caps, is an American multinational conservative cable news television channel based in New York City. It is owned by Fox News Media, which itself is owne ...
called Dice a "conspiracy theorist who believes that
Freemasons Freemasonry or Masonry refers to fraternal organisations that trace their origins to the local guilds of stonemasons that, from the end of the 13th century, regulated the qualifications of stonemasons and their interaction with authorities ...
worship
Satan Satan,, ; grc, ὁ σατανᾶς or , ; ar, شيطانالخَنَّاس , also known as Devil in Christianity, the Devil, and sometimes also called Lucifer in Christianity, is an non-physical entity, entity in the Abrahamic religions ...
and that 'the United States military has built enormous underground cities for the political elite.'" Dice promoted the
Jade Helm 15 conspiracy theories The Jade Helm 15 conspiracy theories were based on the Jade Helm 15 United States military training exercise which took place in multiple U.S. states between July 15 and September 15, 2015. The exercise, which involved 1,200 personnel from four o ...
, claiming that the 2015
military exercise A military exercise or war game is the employment of military resources in training for military operations, either exploring the effects of warfare or testing strategies without actual combat. This also serves the purpose of ensuring the com ...
s were preparation for a declaration of
martial law in the United States Martial law in the United States refers to times in United States history in which in a region, state, city, or the whole United States was placed under the control of a military body. On a national level, both the US President and the US Congress ...
.


Illuminati

Conflating celebrities with the
Illuminati The Illuminati (; plural of Latin ''illuminatus'', 'enlightened') is a name given to several groups, both real and fictitious. Historically, the name usually refers to the Bavarian Illuminati, an Enlightenment-era secret society founded on ...
and Satanism, Dice called musicians
Jay-Z Shawn Corey Carter (born December 4, 1969), known professionally as Jay-Z, is an American rapper, record producer, entrepreneur, and founder of Manhattan-based conglomerate talent and entertainment agency Roc Nation. He is regarded as one of ...
and
Beyoncé Beyoncé Giselle Knowles-Carter ( ; born September 4, 1981) is an American singer, songwriter, and actress. Beyoncé's boundary-pushing artistry and vocals have made her the most influential female musician of the 21st century, according to ...
"Illuminati puppets. I call them Satanic skanks". Dice described celebrities' connection to the Illuminati as the pursuit of power via message of
materialism Materialism is a form of philosophical monism which holds matter to be the fundamental substance in nature, and all things, including mental states and consciousness, are results of material interactions. According to philosophical materiali ...
. Dice called Super Bowl halftime shows of the 2010s "elaborate Illuminati rituals hidden in plain sight". The
Super Bowl XLVI Super Bowl XLVI was an American football game between the National Football Conference (NFC) champion New York Giants and the American Football Conference (AFC) champion New England Patriots to decide the National Football League (NFL) champion ...
and XLVII halftime shows allegedly featured "secret Illuminati hand signs", while musician
Katy Perry Katheryn Elizabeth Hudson (born October 25, 1984), known professionally as Katy Perry, is an American singer, songwriter, and television personality. Known for her influence on modern pop music and her Camp (style), campy style, she has been ...
—star of the Super Bowl XLIX halftime show—"promotes bisexuality and appears to be some kind of Satanic Witch". Dice published a YouTube video denouncing the
Super Bowl 50 halftime show The Super Bowl 50 Halftime Show took place on February 7, 2016, at Levi's Stadium in Santa Clara, California as part of Super Bowl 50. It was headlined by the British rock group Coldplay with special guest performers Beyoncé and Bruno Mars, who p ...
as "gay Pride propaganda". Dice noted the show featured the
rainbow A rainbow is a meteorological phenomenon that is caused by reflection, refraction and dispersion of light in water droplets resulting in a spectrum of light appearing in the sky. It takes the form of a multicoloured circular arc. Rainbows c ...
-colored message "believe in love" and a platform with four ramps which Dice described as a "crucifix blasphemously placed in the centre."


Political commentary

Dice describes himself as a media analyst and author who exposes "the liberal lunatics and their manipulation of mainstream media."


2016

Regarding the unrest after the September 2016
shooting of Keith Lamont Scott Keith Lamont Scott, a 43-year-old African-American man, was fatally shot on , 2016, in Charlotte, North Carolina, by Brentley Vinson, an African-American city police officer. It sparked both peaceful and violent protests led by Black Lives Matter ...
, Dice decried the "black thugs who are rioting over this black thug." In October 2016, Dice helped uncover that YouTube prankster
Joey Salads Joseph Peter Saladino, known professionally as Joey Salads is an American YouTube personality and prankster from New York City. His eponymous main channel, and second channel Just Viral TV have a total of 557,066,992 video views and over 10 mi ...
had staged a YouTube video which cast opponents of
Donald Trump Donald John Trump (born June 14, 1946) is an American politician, media personality, and businessman who served as the 45th president of the United States from 2017 to 2021. Trump graduated from the Wharton School of the University of Pe ...
in a negative light. Dice called the video from Salads "shameful" and posted a response video in which he showed behind-the-scenes footage from Salads that proved the video was staged. Dice also expressed concern that the video would deflect attention away from actual instances of Trump supporters being attacked, citing the
firebombing Firebombing is a bombing technique designed to damage a target, generally an urban area, through the use of fire, caused by incendiary devices, rather than from the blast effect of large bombs. In popular usage, any act in which an incendiary ...
of a
Republican Republican can refer to: Political ideology * An advocate of a republic, a type of government that is not a monarchy or dictatorship, and is usually associated with the rule of law. ** Republicanism, the ideology in support of republics or agains ...
office in
North Carolina North Carolina () is a state in the Southeastern region of the United States. The state is the 28th largest and 9th-most populous of the United States. It is bordered by Virginia to the north, the Atlantic Ocean to the east, Georgia and So ...
as an example. In November 2016, Dice attributed the rise of the
alt-right The alt-right, an abbreviation of alternative right, is a far-right, white nationalist movement. A largely online phenomenon, the alt-right originated in the United States during the late 2000s before increasing in popularity during the mid-2 ...
to being "a direct consequence of
social justice warrior ''Social justice warrior'' (SJW) is a pejorative term and internet meme used for an individual who promotes socially progressive, left-wing and liberal views, including feminism, civil rights, gay and transgender rights, identity politics, po ...
s trying to shut down conservatives on social media and ruin their careers by organizing cyber mobs to harass people's employers". He also cited opposition towards
political correctness ''Political correctness'' (adjectivally: ''politically correct''; commonly abbreviated ''PC'') is a term used to describe language, policies, or measures that are intended to avoid offense or disadvantage to members of particular groups in socie ...
as a reason for people gravitating toward the alt-right. Also in November, after the
Podesta emails In March 2016, the personal Gmail account of John Podesta, a former White House chief of staff and chair of Hillary Clinton's 2016 U.S. presidential campaign, was compromised in a data breach accomplished via a spear-phishing attack, and some ...
were leaked, Dice noted an email from
Marina Abramović Marina Abramović ( sr-Cyrl, Марина Абрамовић, ; born November 30, 1946) is a Serbian conceptual and performance artist. Her work explores body art, endurance art, feminist art, the relationship between the performer and audienc ...
to
Tony Podesta Anthony Thomas Podesta (born October 24, 1943) is an American lobbyist best known for founding the Podesta Group. The brother of former White House Chief of staff John Podesta, he was formerly one of Washington's most powerful lobbyists and fundra ...
and conflated the former's
spiritualism Spiritualism is the metaphysical school of thought opposing physicalism and also is the category of all spiritual beliefs/views (in monism and dualism) from ancient to modern. In the long nineteenth century, Spiritualism (when not lowercase) ...
with Satanism, tweeting, "I am now accepting apologies from everyone who said I was crazy for writing books about how the Establishment are Satanists". In late 2016, Dice helped organize an unsuccessful
boycott A boycott is an act of nonviolent, voluntary abstention from a product, person, organization, or country as an expression of protest. It is usually for moral, social, political, or environmental reasons. The purpose of a boycott is to inflict som ...
of ''
Rogue One ''Rogue One: A Star Wars Story'' (or simply ''Rogue One'') is a 2016 American epic space opera film directed by Gareth Edwards. The screenplay by Chris Weitz and Tony Gilroy is from a story by John Knoll and Gary Whitta. It was produced by Luc ...
'', a ''
Star Wars ''Star Wars'' is an American epic film, epic space opera multimedia franchise created by George Lucas, which began with the Star Wars (film), eponymous 1977 film and quickly became a worldwide popular culture, pop-culture Cultural impact of S ...
'' film he called "
feminist Feminism is a range of socio-political movements and ideologies that aim to define and establish the political, economic, personal, and social equality of the sexes. Feminism incorporates the position that society prioritizes the male po ...
propaganda" on Twitter. Dice also encouraged his fans to boycott
Grubhub Grubhub Inc. is an American online and mobile prepared food ordering and delivery platform. The company is based in Chicago, Illinois. Founded in 2004, it is a subsidiary of the Dutch company Just Eat Takeaway since 2021. Grubhub has been criti ...
in November 2016 after Grubhub’s CEO Matt Maloney released a letter that was interpreted as an attack against Trump supporters.


2017–2019

After the
Stoneman Douglas High School shooting On February 14, 2018, 19-year-old Nikolas Cruz opened fire on students and staff at Marjory Stoneman Douglas High School in the Miami suburban town of Parkland, Florida, murdering 17 people and injuring 17 others. Cruz, a former student at t ...
in February 2018, Dice
tweeted Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and ...
a distortion of the events: "Someone tell
Generation Z Generation Z (or more commonly Gen Z for short), colloquially known as zoomers, is the Western world, Western demography, demographic Cohort (statistics), cohort succeeding Millennials and preceding Generation Alpha. Researchers and popular me ...
kids that in the event of a school shooting, they should call 911 instead of posting video of it on
Snapchat Snapchat is an American multimedia instant messaging app and service developed by Snap Inc., originally Snapchat Inc. One of the principal features of Snapchat is that pictures and messages are usually only available for a short time before the ...
." Student survivors, including Sarah Chadwick, pushed back against Dice's claims; Dice deleted the post and did not respond to media inquiries thereabout. Also in February, Dice criticized the
Green brothers The Green brothers, John (born 1977) and Hank (born 1980), are two American entrepreneurs, social activists, authors, and YouTube vloggers. The two extensively work together, having started their collaborative popularity with a daily vlog proje ...
for selling
VidCon VidCon is an annual convention for fans, creators, executives, and online brands. The event primarily features prominent video stars from across the internet. In October 2020, VidCon Now relaunched as an ongoing, free digital offering. Vetera ...
to
Viacom Viacom, an abbreviation of Video and Audio Communications, may refer to: * Viacom (1952–2006), a former American media conglomerate * Viacom (2005–2019), a former company spun off from the original Viacom * Viacom18, a joint venture between Par ...
, calling the acquisition an instance of the "YouTube community being sold out to big media again". In May 2018, Dice defended controversial tweets made by American actor
Roseanne Barr Roseanne Cherrie Barr (born November 3, 1952) is an American actress, comedian, writer, producer, and former presidential candidate. Barr began her career in stand-up comedy before gaining acclaim in the television sitcom '' Roseanne'' (1988– ...
that have been perceived as being racist, saying "Time to ban monkey bars from all school playgrounds, because they’re 'racist' too, I guess." In August 2018, after racist tweets by
Sarah Jeong Sarah Jeong (; born 1988) is an American journalist specializing in information technology law and other technology-related topics. A member of the editorial board of ''The New York Times'' from 2018 to 2019, she was formerly a senior writer f ...
were published, Dice called her continued employment at ''
The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...
'' an "example of liberal hypocrisy". On July 11, 2019, Dice attended the
White House The White House is the official residence and workplace of the president of the United States. It is located at 1600 Pennsylvania Avenue NW in Washington, D.C., and has been the residence of every U.S. president since John Adams in 1800. ...
social media summit alongside other extremist figures. In September 2019, Dice claimed in a tweet that "Liberals are now celebrating getting
AIDS Human immunodeficiency virus infection and acquired immunodeficiency syndrome (HIV/AIDS) is a spectrum of conditions caused by infection with the human immunodeficiency virus (HIV), a retrovirus. Following initial infection an individual m ...
." in response to American
hairstylist A hairdresser is a person whose occupation is to cut or style hair in order to change or maintain a person's image. This is achieved using a combination of hair coloring, haircutting, and hair texturing techniques. A Hairdresser may also be refe ...
and television personality
Jonathan Van Ness Jonathan McDonald Van Ness (born March 28, 1987), also commonly referred to by his initials JVN, is an American hairstylist, podcast host and television personality. He is best known as the grooming expert on the Netflix series '' Queer Eye'', ...
speaking about his HIV diagnosis in ''
The Guardian ''The Guardian'' is a British daily newspaper. It was founded in 1821 as ''The Manchester Guardian'', and changed its name in 1959. Along with its sister papers ''The Observer'' and ''The Guardian Weekly'', ''The Guardian'' is part of the Gu ...
'' and in ''
The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...
''. Dice's tweet received backlash from Twitter users, including American actress
Patricia Arquette Patricia Tiffany Arquette (born April 8, 1968) is an American actress. She made her feature film debut as Kristen Parker in '' A Nightmare on Elm Street 3: Dream Warriors'' (1987). Her other notable films include ''True Romance'' (1993), ''Ed Wo ...
, who called Dice a "soulless skin husk" and added that "I will use this stupid and heartless tweet of yours which is devoid of any humanity and use it as a honey trap to see all the fake religious mindless people I can mute and block. Thanks for sweeping them up like trash for me into one pile." In 2019, Dice said that his achievements were being downplayed on his
Wikipedia Wikipedia is a multilingual free online encyclopedia written and maintained by a community of volunteers, known as Wikipedians, through open collaboration and using a wiki-based editing system. Wikipedia is the largest and most-read refer ...
article.


2020–2022

Dice has spread false claims of election fraud related to the 2020 U.S. presidential election, resulting in his content on YouTube and Facebook being placed behind content warnings. In mid January 2021, Dice equated the storming of the United States Capitol to the Black Lives Matter protests in 2020, saying that "By BLM standards, it would be what you call a 'mostly peaceful' protest". In February 2021, in response to
Hasbro Hasbro, Inc. (; a syllabic abbreviation of its original name, Hassenfeld Brothers) is an American multinational conglomerate holding company incorporated and headquartered in Pawtucket, Rhode Island. Hasbro owns the trademarks and products of ...
changing the
Mr. Potato Head Mr. Potato Head is an American toy brand consisting of a plastic model of a potato "head" to which a variety of plastic parts can attach — typically ears, eyes, shoes, hat, nose, pants and mouth. Mr. Potato Head was invented and manufact ...
brand to be more
gender-neutral Gender neutrality (adjective form: gender-neutral), also known as gender-neutralism or the gender neutrality movement, is the idea that policies, language, and other social institutions (social structures or gender roles) should avoid distinguish ...
, Dice made a series of tweets, including a tweet on February 25 advocating for Republican states to secede, a tweet claiming that "Mr. Potato Head has been canceled", and a tweet claiming that "Democrats believe there are dozens of
gender Gender is the range of characteristics pertaining to femininity and masculinity and differentiating between them. Depending on the context, this may include sex-based social structures (i.e. gender roles) and gender identity. Most cultures u ...
s." In early March 2021, in response to
Burger King Burger King (BK) is an American-based multinational chain store, chain of hamburger fast food restaurants. Headquartered in Miami-Dade County, Florida, the company was founded in 1953 as Insta-Burger King, a Jacksonville, Florida–based res ...
UK tweeting " Women belong in the kitchen", Dice replied "Isn't "Burger King" inherently sexist? Why not "Burger Royal" for more inclusiveness?" On March 24, 2021, Dice responded to a tweet made by American filmmaker and author
Michael Moore Michael Francis Moore (born April 23, 1954) is an American filmmaker, author and left-wing activist. His works frequently address the topics of globalization and capitalism. Moore won the 2002 Academy Award for Best Documentary Feature for ' ...
referencing the perpetrator of the Boulder shooting by telling him to "Turn off
CNN CNN (Cable News Network) is a multinational cable news channel headquartered in Atlanta, Georgia, U.S. Founded in 1980 by American media proprietor Ted Turner and Reese Schonfeld as a 24-hour cable news channel, and presently owned by the M ...
." In late March 2021, Dice alleged that American
podcast A podcast is a program made available in digital format for download over the Internet. For example, an episodic series of digital audio or video files that a user can download to a personal device to listen to at a time of their choosing ...
er
Joe Rogan Joseph James Rogan (born August 11, 1967) is an American UFC The Ultimate Fighting Championship (UFC) is an American mixed martial arts (MMA) promotion company based in Las Vegas, Nevada. It is owned and operated by Zuffa, a wholly ...
had "lied" about
Spotify Spotify (; ) is a proprietary Swedish audio streaming and media services provider founded on 23 April 2006 by Daniel Ek and Martin Lorentzon. It is one of the largest music streaming service providers, with over 456 million monthly active us ...
censoring Rogan’s content. Dice also misattributed a quote to Rogan that was actually made by American radio host and conspiracy theorist
Alex Jones Alexander Emerick Jones (born February 11, 1974) is an American far-right and alt-right radio show host and prominent conspiracy theorist. He hosts ''The Alex Jones Show'' from Austin, Texas, which the Genesis Communications Network broadcas ...
in September 2020 when the Spotify censorship controversy started. In March 2022, in response to conservative political commentator
Dave Rubin David Joshua Rubin (born in June 1976) is an American conservative political commentator and YouTuber. He is the creator and host of ''The Rubin Report'', a political talk show on YouTube and on the network BlazeTV. Launched in 2013, his show ...
announcing that he and his husband would have two children through surrogacy, Dice called it "horrifying", adding that "Any Christian or conservative congratulating them is just as bad as the
Marxists Marxism is a left-wing to far-left method of socioeconomic analysis that uses a materialist interpretation of historical development, better known as historical materialism, to understand class relations and social conflict and a dialectic ...
."


Publishing


Books

After having written ''The Resistance Manifesto'' in 2005, in which the Illuminati played a minor role, Dice devoted his entire next book—2009's ''Illuminati: Facts and Fiction''—to the
secret society A secret society is a club or an organization whose activities, events, inner functioning, or membership are concealed. The society may or may not attempt to conceal its existence. The term usually excludes covert groups, such as intelligence a ...
. His book ''The Illuminati in Hollywood'', explains Dice's belief that liberalism is promoted by films and television, while his 2013 self-published book ''Illuminati in the Music Industry'' alleges
Rick Ross William Leonard Roberts II (born January 28, 1976), known professionally as Rick Ross, is an American rapper. Prior to releasing his debut single, "Hustlin'", in 2006, Ross was the subject of a bidding war, receiving offers from Sean Combs, D ...
and
Christina Aguilera Christina María Aguilera (; ; born December 18, 1980) is an American singer, songwriter, actress, and television personality. Known for her four-octave vocal range and ability to sustain high notes, she has been referred to as the " Voice of ...
's membership in the group. In November 2019, Dice self-published ''The Liberal Media Industrial Complex'' about social media, its political influence, and the "massive backslash from those wanting to regain the influence they once held."


Videos and social media

In 2016, ''
The Hollywood Reporter ''The Hollywood Reporter'' (''THR'') is an American digital and print magazine which focuses on the Cinema of the United States, Hollywood film industry, film, television, and entertainment industries. It was founded in 1930 as a daily trade pap ...
'' described Dice as "best known for his YouTube videos" and a "rising online media star who considers himself mainstream conservative but is being called alt-right by his detractors." Inspired by ''
The Tonight Show with Jay Leno ''The Tonight Show with Jay Leno'' is an American late-night talk show hosted by Jay Leno that first aired from May 25, 1992, to May 29, 2009. It resumed production on March 1, 2010 and ended on February 6, 2014. The fourth incarnation of the ...
'' sketch "
Jaywalking Jaywalking is the act of pedestrians walking in or crossing a roadway that has traffic, other than at a designated crossing point, or otherwise, in disregard of traffic rules. The term originated in the United States as a derivation of the phras ...
", Dice records videos in crowded locations where he asks passers-by to answer simple questions or to sign petitions. Dice formulated one such
petition A petition is a request to do something, most commonly addressed to a government official or public entity. Petitions to a deity are a form of prayer called supplication. In the colloquial sense, a petition is a document addressed to some offici ...
in 2013 to repeal the
First Amendment to the United States Constitution The First Amendment (Amendment I) to the United States Constitution prevents the government from making laws that regulate an establishment of religion, or that prohibit the free exercise of religion, or abridge the freedom of speech, the ...
; by invoking the suggestion of supporting
President Obama Barack Hussein Obama II ( ; born August 4, 1961) is an American politician who served as the 44th president of the United States from 2009 to 2017. A member of the Democratic Party (United States), Democratic Party, Obama was the first Af ...
, Dice found people in
Southern California Southern California (commonly shortened to SoCal) is a geographic and Cultural area, cultural region that generally comprises the southern portion of the U.S. state of California. It includes the Los Angeles metropolitan area, the second most po ...
willing to sign. Dice's on-screen persona was described by a fan in ''
The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...
'' as a "
goon Goon may refer to: Slang * Humans: ** People noted for brutality, or otherwise as targets of contempt: *** A guard in a prisoner of war camp (British World War II usage) *** An enforcer (ice hockey) *** A hired thug, in a goon squad ** Alter ...
". In November 2019,
KUSI-TV KUSI-TV (channel 51) is an independent television station in San Diego, California, United States. It is the sole property of locally based McKinnon Broadcasting Company. KUSI-TV's studios are located on Viewridge Avenue (near I-15) in the ...
averaged Dice's daily videos as having 250,000 views and enumerated his YouTube subscribers at "more than 1.5 million". In February 2021, Dice had more than 600,000 Twitter followers.


Personal life

Mark Dice is a member of the Republican Party. , Dice resided in
Pacific Beach, San Diego Pacific Beach is a neighborhood in San Diego, bounded by La Jolla to the north, Mission Beach and Mission Bay to the south, Interstate 5 to the east and the Pacific Ocean to the west. While formerly largely populated by young people, surfers ...
.


References


External links

* {{DEFAULTSORT:Dice, Mark 1977 births Living people American conspiracy theorists 9/11 conspiracy theorists Illuminati conspiracy theorists News YouTubers Critics of Mormonism American media critics California Republicans