Marc O’Polo is a

Swedish Swedish or ' may refer to: Anything from or related to Sweden, a country in Northern Europe. Or, specifically: * Swedish language, a North Germanic language spoken primarily in Sweden and Finland ** Swedish alphabet, the official alphabet used by ...

German German(s) may refer to: * Germany (of or related to) ** Germania (historical use) * Germans, citizens of Germany, people of German ancestry, or native speakers of the German language ** For citizens of Germany, see also German nationality law **Ge ...

fashion label Fashion design is the Art (skill), art of applying design, aesthetics, clothing construction and natural beauty to clothing and its Fashion accessory, accessories. It is influenced by culture and different trends, and has varied over time and plac ...

founded in 1967 by Rolf Lind, Göte Huss and Jerry O'Sheets.Marc O’Polo: ''The History of Marc O’Polo''
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History

Founding

Marc O’Polo was founded in Stockholm in 1967 by Rolf Lind, Göte Huss and Jerry O'Sheets. In 1972, the label introduced logo-imprinted, cotton tee-shirts and launched a

unisex Unisex is an adjective indicating something is not sex-specific, i.e. is suitable for any type of sex. The term can also mean gender-blindness or gender neutrality. The term 'unisex' was coined as a neologism in the 1960s and was used fairly i ...

sweatshirt.‘Die Väter des Casual Looks: Marc O’Polo’
''Elle'': Portraits The first Marc O’Polo store opened in

Düsseldorf Düsseldorf ( , , ; often in English sources; Low Franconian and Ripuarian language, Ripuarian: ''Düsseldörp'' ; archaic nl, Dusseldorp ) is the capital city of North Rhine-Westphalia, the most populous state of Germany. It is the second- ...

in 1979.Marc O'Polo: ''History''
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Expansion

In 1997 the company's original distribution partner for Germany, Werner Böck, expanded his shareholdings and formed Marc O’Polo International GmbH, which is responsible for all company operations, including design and production to distribution and marketing. The same year Marc O’Polo relocated its headquarters from Stockholm to

Stephanskirchen Stephanskirchen ( bar, label=Central Bavarian, Steffeskirch) is a municipality in the district of Rosenheim (district), Rosenheim, Upper Bavaria in Germany. Geography Stephanskirchen is located on a glacially formed plateau. The Inn (river), ...

in the district of Rosenheim. Marc O’Polo then began to make bags and small leather goods from year 1997 and launched beachwear and children's clothing in 1998. In 2003, a flagship Marc O’Polo store opened in Munich's Theatinerstraße and the company launched its online store. Since 2008, and the opening of the first Marc O’Polo store in

Asia Asia (, ) is one of the world's most notable geographical regions, which is either considered a continent in its own right or a subcontinent of Eurasia, which shares the continental landmass of Afro-Eurasia with Africa. Asia covers an are ...

(in

Singapore Changi Airport Singapore Changi Airport, commonly known as Changi Airport , is a major civilian international airport that serves Singapore, and is one of the largest transportation hubs in Asia. As one of the world's busiest airports by international passe ...

), the company has invested in international expansion. The first Marc O’Polo stores in China opened in 2014.

Partnerships

In 2013, Marc O’Polo introduced a new claim, ‘Follow your Nature,’ and began featuring celebrities in its campaigns. The actor

Jeff Bridges Jeffrey Leon Bridges (born December 4, 1949) is an American actor. He has received various accolades throughout his career spanning over seven decades, including an Academy Award and two Golden Globe Awards. Bridges comes from a prominent ac ...

was featured in campaigns for the company's menswear collections. In 2013 and Spring 2014, the campaign introduced

Amber Valletta Amber Evangeline Valletta (born February 9, 1974) is an American model and actress. She began her career as a fashion model, landing her first of sixteen American ''Vogue'' covers at the age of eighteen. During the 1990s, Valletta reached the st ...

, followed by

Uma Thurman Uma Karuna Thurman (born April 29, 1970) is an American actress and former model. She has performed in a variety of films, from romantic comedies and dramas to science fiction and action films. Following her appearances on the December 1985 an ...

in Fall/Winter 2014 in campaigns photographed by

Mario Sorrenti Mario Sorrenti (born 24 October 1971) is an Italian-American photographer and director best known for his spreads of nude models in the pages of ''Vogue'' and '' Harper's Bazaar''. Early life Sorrenti was born in Naples, Italy, and moved to Ne ...

. For the Fall/Winter 2013 and Spring/Summer 2014 seasons, Marc O’Polo co-created collections with the fashion illustrator Garance Doré, and for the Fall/Winter 2014 season with the graffiti artist André Saraiva. Since 2011, the company has sponsored the Marc O’Polo Design Award which honors innovative approaches to design among the students of Beckmans College of Design in Stockholm, Sweden. Marc O'Polo has also supported specific creative ventures by a range of international artists, such as the 2013 publication of a bilingual (German-English) edition of photographer Werner Eisele's chronicle of

auto racing Auto racing (also known as car racing, motor racing, or automobile racing) is a motorsport involving the racing of automobiles for competition. Auto racing has existed since the invention of the automobile. Races of various sorts were organise ...

in the '60s and '70s, ''Formula 1 Legends''; floral artist Thierry Boutemy's installation ‘A Piece of Art’ exhibited in the Marc O'Polo store in

Brussels Brussels (french: Bruxelles or ; nl, Brussel ), officially the Brussels-Capital Region (All text and all but one graphic show the English name as Brussels-Capital Region.) (french: link=no, Région de Bruxelles-Capitale; nl, link=no, Bruss ...

during the 2014 ''Art Brussels'' contemporary art fair; the 2014 ''photo::vienna'' exhibition of contemporary

Austria Austria, , bar, Östareich officially the Republic of Austria, is a country in the southern part of Central Europe, lying in the Eastern Alps. It is a federation of nine states, one of which is the capital, Vienna, the most populous ...

n photography at

Vienna en, Viennese , iso_code = AT-9 , registration_plate = W , postal_code_type = Postal code , postal_code = , timezone = CET , utc_offset = +1 , timezone_DST ...

’s Museum of Applied Arts (MAK); and artist Stefan Gbureck's 2014

motorcycle A motorcycle (motorbike, bike, or trike (if three-wheeled)) is a two or three-wheeled motor vehicle steered by a handlebar. Motorcycle design varies greatly to suit a range of different purposes: long-distance travel, commuting, cruising ...

ride from

Berlin Berlin ( , ) is the capital and List of cities in Germany by population, largest city of Germany by both area and population. Its 3.7 million inhabitants make it the European Union's List of cities in the European Union by population within ci ...

Rio de Janeiro Rio de Janeiro ( , , ; literally 'River of January'), or simply Rio, is the capital of the state of the same name, Brazil's third-most populous state, and the second-most populous city in Brazil, after São Paulo. Listed by the GaWC as a ...

.'Mit dem Motorrad zum Endspiel nach Rio'
, ''

Interview An interview is a structured conversation where one participant asks questions, and the other provides answers.Merriam Webster DictionaryInterview Dictionary definition, Retrieved February 16, 2016 In common parlance, the word "interview" ...

'' (June 16, 2014)

External links

Official site

References

{{reflist, 2 Clothing brands of Sweden Clothing brands of Germany 1967 establishments in Sweden 20th century in Stockholm