Marathon Sports is an

Ecuador Ecuador ( ; ; Quechua: ''Ikwayur''; Shuar: ''Ecuador'' or ''Ekuatur''), officially the Republic of Ecuador ( es, República del Ecuador, which literally translates as "Republic of the Equator"; Quechua: ''Ikwadur Ripuwlika''; Shuar: ''Eku ...

ian

sports equipment Sports equipment, sporting equipment, also called sporting goods, are the tools, materials, apparel, and gear used to compete in a sport and varies depending on the sport. The equipment ranges from balls, nets, and protective gear like helmets. ...

manufacturing company Manufacturing is the creation or production of goods with the help of equipment, labor, machines, tools, and chemical or biological processing or formulation. It is the essence of secondary sector of the economy. The term may refer to a range ...

founded by Rodrigo Ribadeneira in May 1981, when the brand opened its first store. The company, headquartered in

Quito Quito (; qu, Kitu), formally San Francisco de Quito, is the capital and largest city of Ecuador, with an estimated population of 2.8 million in its urban area. It is also the capital of the province of Pichincha. Quito is located in a valley o ...

, manufactures and distributes athletic sportswear to sports teams and athletes, mainly association football uniforms. In addition to its own products, Marathon imports, distributes, and markets some of the most important global brands of clothing and accessories, such as

Adidas Adidas AG (; stylized as adidas since 1949) is a German multinational corporation, founded and headquartered in Herzogenaurach, Bavaria, that designs and manufactures shoes, clothing and accessories. It is the largest sportswear manufactur ...

Nike Nike often refers to: * Nike (mythology), a Greek goddess who personifies victory * Nike, Inc., a major American producer of athletic shoes, apparel, and sports equipment Nike may also refer to: People * Nike (name), a surname and feminine given ...

Puma Puma or PUMA may refer to: Animals * ''Puma'' (genus), a genus in the family Felidae ** Puma (species) or cougar, a large cat Businesses and organisations * Puma (brand), a multinational shoe and sportswear company * Puma Energy, a mid- and d ...

Diadora Diadora is an Italian sportswear and footwear manufacturing company based in Caerano di San Marco (Veneto), subsidiary of Geox, founded in 1948. Diadora produces football boots and athletic shoes, as well as a range of apparel that includes ...

Wilson Wilson may refer to: People * Wilson (name) ** List of people with given name Wilson ** List of people with surname Wilson * Wilson (footballer, 1927–1998), Brazilian manager and defender * Wilson (footballer, born 1984), full name Wilson Ro ...

, and

Joma Joma () is a Spanish sports clothing manufacturer that currently produces footwear and clothing for football, futsal, handball, basketball, volleyball, running, tennis, and padel. Its headquarters are located in Portillo de Toledo, Spain. Histor ...

. There are currently 88 stores in Ecuador.

History

The company was founded in May 1981 by Rodrigo Rivadeneira. It began as a sporting store chain in Ecuador until 1994, when the

Reebok Reebok International Limited () is an American fitness footwear and clothing manufacturer that is a part of Authentic Brands Group. It was established in England in 1958 as a companion company to J.W. Foster and Sons, a sporting goods company ...

contract with

Ecuador national football team The Ecuador national football team ( es, Selección de fútbol de Ecuador) represents Ecuador in men's international football and is controlled by the Ecuadorian Football Federation (FEF). They joined FIFA in 1926 and CONMEBOL a year later. Di ...

was set to expire. Marathon Sports then signed a contract with the

Ecuadorian Football Federation The Ecuadorian Football Federation ( es, Federación Ecuatoriana de Fútbol or ) is the governing body of football in Ecuador. Its headquarters are in Quito, and it organizes the country's various football competitions and oversees the Ecuador ...

for an unknown number of years. This was later renewed in 2016 for a total of

US$ The United States dollar (symbol: $; code: USD; also abbreviated US$ or U.S. Dollar, to distinguish it from other dollar-denominated currencies; referred to as the dollar, U.S. dollar, American dollar, or colloquially buck) is the official ...

2,6 million, expiring in 2023.Marathon será el principal patrocinador de la Federación Peruana de Fútbol
by Santiago Guerrero on ''El Comercio'', 25 Sep 2017 The first national squad jersey design had a band of thick blue and red stripes on the right shoulder reflecting the

flag of Ecuador The national flag, national flag of Ecuador, which consists of horizontal bands of yellow (double width), blue and red, was first adopted by law in 1835 and later on 26 September 1860. The design of the current flag was finalized in 1900 with ...

. After a great, although unsuccessful qualifying campaign for the

FIFA World Cup The FIFA World Cup, often simply called the World Cup, is an international association football competition contested by the senior men's national teams of the members of the ' ( FIFA), the sport's global governing body. The tournament ha ...

1998 1998 was designated as the ''International Year of the Ocean''. Events January * January 6 – The '' Lunar Prospector'' spacecraft is launched into orbit around the Moon, and later finds evidence for frozen water, in soil in permanently ...

, the Ecuadorian Federation decided to stick with the brand. In 2002 the Ecuadorian team qualified for its first World Cup, held in Korea and Japan –the first

FIFA FIFA (; stands for ''Fédération Internationale de Football Association'' ( French), meaning International Association Football Federation ) is the international governing body of association football, beach football and futsal. It was found ...

's jointly hosted World Cup. Marathon Sports consolidated as an international brand, having sponsored not only football teams in Ecuador but in

Peru , image_flag = Flag of Peru.svg , image_coat = Escudo nacional del Perú.svg , other_symbol = Great Seal of the State , other_symbol_type = Seal (emblem), National seal , national_motto = "Fi ...

(

Deportivo Municipal Club Centro Deportivo Municipal, commonly known as Deportivo Municipal, is a Peruvian football club based in Lima, Peru. They are among Peru's most recognizable clubs and enjoy considerable popularity. The bulk of their success was won a few ye ...

and

Uruguay Uruguay (; ), officially the Oriental Republic of Uruguay ( es, República Oriental del Uruguay), is a country in South America. It shares borders with Argentina to its west and southwest and Brazil to its north and northeast; while bordering ...

(

Rampla Juniors Rampla Juniors Fútbol Club, commonly known as Rampla Juniors, is a Uruguayan football club based in Montevideo. The team was actively playing the 2021 season by January 2021. In their home stadium, Rampla won the Uruguayan championship in 1927. ...

). Moreover, Marathon Sports opened stores in

Lima Lima ( ; ), originally founded as Ciudad de Los Reyes (City of The Kings) is the capital and the largest city of Peru. It is located in the valleys of the Chillón River, Chillón, Rímac River, Rímac and Lurín Rivers, in the desert zone of t ...

(Peru). In 2017, the company signed a contract with the

Peruvian Football Federation The Peruvian Football Federation ( es, Federación Peruana de Futbol or ) is the body that governs Association football in Peru. It was founded on August 23, 1922, and affiliated in 1924. A member of CONMEBOL since 1925, it directly oversees the ...

to become official shirt supplier of Peru national team since 2018 for a total of

USD The United States dollar (symbol: $; code: USD; also abbreviated US$ or U.S. Dollar, to distinguish it from other dollar-denominated currencies; referred to as the dollar, U.S. dollar, American dollar, or colloquially buck) is the official ...

1,5 million –plus 8 million in sporting goods. The offer largely overcome

', which had also showed interest in the Peruvian team.

Sponsorships

Current teams wearing uniforms manufactured by Marathon are:

National teams

Bolivia , image_flag = Bandera de Bolivia (Estado).svg , flag_alt = Horizontal tricolor (red, yellow, and green from top to bottom) with the coat of arms of Bolivia in the center , flag_alt2 = 7 × 7 square p ...

Camisetas Ecuador Copa América 2019
on Marca de Gol, 22 May 2019

Club teams

The Strongest Club The Strongest is a Bolivian professional football club based in La Paz, that currently plays in the Bolivian Primera División. Founded in 1908, their team colours are yellow and black. Although they have a home ground, Estadio Rafae ...

Arriba Perú Arriba is a Spanish word meaning "up" or "above" and may refer to: * " Ala-arriba", the motto of Póvoa de Varzim, Portugal * '' Arriba!'', a 1959 Spanish-language album by Caterina Valente and Silvio Francesco * '' Arriba (newspaper)'' (1935–19 ...

Huachipato Club Deportivo Huachipato is a Chilean football club based in Talcahuano that is a current member of the Chilean Primera División. The club was founded 7 June 1947 and plays its home games at the Estadio CAP, which has a capacity of 10,500 ...

(From 2024 season) *

Barcelona S.C. Barcelona Sporting Club () is an Ecuadorian sports club based in Guayaquil, known best for its professional football team. Internationally known as Barcelona de Ecuador, in Ecuador it is simply referred as Barcelona, El Idolo (BSC) or Barce. T ...

Independiente del Valle Club de Alto Rendimiento Especializado Independiente del Valle, known simply as Independiente del Valle, is a professional football club based in Sangolquí, Ecuador, that currently plays in the Ecuadorian Serie A. Founded in 1958, the club play ...

Universitario Club Universitario de Deportes, popularly known as Universitario or simply as La "U", is a Peruvian football club located in Lima. The club was founded in 1924 under the name Federación Universitaria by students of the National University of S ...

* Always Ready *

Aurora An aurora (plural: auroras or aurorae), also commonly known as the polar lights, is a natural light display in Earth's sky, predominantly seen in high-latitude regions (around the Arctic and Antarctic). Auroras display dynamic patterns of bri ...

References

External links

* {{Companies in Quito Companies of Ecuador Ecuadorian brands Sportswear brands Clothing companies established in 1981