MTV 90s is an international music television channel from

Paramount International Networks Paramount International Networks (PIN) is the international division of Paramount Global. The division oversees the production, broadcasting and promotion of key Paramount's brands outside of the United States. These brands include Paramount Net ...

that plays music videos from 1990 until 1999. The channel is available in Europe, the Middle East, North Africa, and parts of Southeast Asia (excluding Malaysia). Originally launched as a temporary channel on MTV Classic in the United Kingdom and Ireland from 27 May to 24 June 2016, MTV 90s was launched as a standalone music television channel in Europe, replacing MTV Rocks on 5 October 2020.

History

As a pop-up channel on MTV Classic in the United Kingdom and Ireland (2016)

From 27 May to 24 June 2016, MTV 90s was originally broadcast as a temporary pop-up channel in the United Kingdom and Ireland, which it replaced

MTV Classic MTV Classic may refer to: *MTV Classic (American TV channel), a television channel that replaced VH1 Classic on August 1, 2016 *MTV Classic (Australian TV channel), a television channel previously named VH1 Australia until May 2010, and shut down i ...

during that time period. The idents and promos from the pop-up channel would later be reused four years later, when MTV 90s was launched as a standalone channel in Europe on 5 October 2020.

As a dedicated channel (2020-present)

MTV 90s was launched as a dedicated channel in Europe on 5 October 2020 at 05:00 CET, replacing MTV Rocks. The first music video to air on the channel was the song " I Will Always Love You" by

Whitney Houston Whitney Elizabeth Houston (August 9, 1963 – February 11, 2012) was an American singer and actress. Nicknamed "The Voice", she is one of the bestselling music artists of all time, with sales of over 200 million records worldwide. Houston in ...

. On 1 March 2021, MTV 90s expanded its broadcast area to the Middle East and North Africa via the

beIN Channels Network beIN Channels Network (; stylized as beIN) is a pan-Arab direct broadcast satellite service provider and broadcaster owned by beIN Media Group, which is based in Doha, Qatar. Technology beIN had launched 6 multi-function interactive decoder ...

pay-TV service. On 26 May 2021, MTV 90s was launched in the

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, replacing

MTV Music 24 MTV Music 24 (also called MTV Music) was a Pan-European music television channel operated by ViacomCBS Networks EMEAA. The channel was available in multiple countries across Europe. The programming consists of non-stop music videos 24-hours a d ...

. As part of restructuring at Paramount Global UK & Australia,

MTV Base MTV Base was a British pay television music channel from Paramount Networks UK & Australia that focused primarily on hip hop, R&B, grime, garage, reggae, funk, soul and dance music. It was launched as part of MTV's digital boutique of music ch ...

was replaced by

MTV 90s MTV 90s is an international music television channel from Paramount International Networks that plays music videos from 1990 until 1999. The channel is available in Europe, the Middle East, North Africa, and parts of Southeast Asia (excluding ...

in the United Kingdom and Ireland from 6 am on 31 March 2022. As part of restructuring at

Paramount Networks EMEAA Paramount Networks Europe, Middle East, Africa & Asia (EMEAA) is a division of Paramount International Networks which is fully owned by Paramount Global. The unit's headquarters are in Berlin, with additional offices in Madrid, Lisbon, Paris, Am ...

, MTV 90s was officially launched in the Asia Pacific region replacing

MTV Asia MTV was a pan-Asian music pay-television channel which launched on 3 May 1995 as a standalone pay television channel. It was owned by Paramount Networks EMEAA. History MTV Asia was officially launched on 3 May 1995 as a 24-hour English-languag ...

on 1 September 2022 at 12:10 AM. Visual updates, such as changing the strip, logo and the program title display, were also made, with the addition of the song's release year being added. Moreover, the programming was altered in that month to adapt to the new changes. MTV 90s was made available in some countries where its sister channel MTV Live already existed.

Format

Since its launch, MTV 90s has been broadcasting in the format of the British music channel

Now 90s Now 90s was a British free-to-air music television channel, focusing exclusively on playing 1990s music for 10 months of the year (with their Christmas service not only playing hits from the 1990s). The channel originally launched on 23 Novembe ...

. Unlike

(which the channel is broadcast in the United Kingdom), MTV 90s doesn't have any commercial advertising, as the channel is broadcasting from the Czech Republic to the regions of Europe, the Middle East, North Africa, and in parts of Southeast Asia (excluding Hong Kong, where it was replaced by MTV Live and in Malaysia, where it was also replaced by MTV Live but delayed by one hour). MTV 90s has been broadcasting in 576i 16:9 standard definition since its launch on 5 October 2020. All of the music videos that are airing on MTV 90s have been previously digitized from MTV's archives in

Camden Town, London Camden Town (), often shortened to Camden, is a district of northwest London, England, north of Charing Cross. Historically in Middlesex, it is the administrative centre of the London Borough of Camden, and identified in the London Plan as o ...

. Like many of the MTV channels in Europe, music videos that were shot and edited in 4:3 aspect ratio are cropped to a 14:9 widescreen aspect ratio, while music videos that were shot and edited in 16:9 aspect ratio (but were shown in a letterboxed aspect ratio when they were originally broadcast) are shown either in its original aspect ratio or in a cropped 14:9 aspect ratio (with some slight letterboxing). However, some music videos may air in either a windowboxed or stretched aspect ratio (for music videos that are in 16:9 widescreen, but letterboxed) or in a cropped 16:9 aspect ratio (for music videos in 4:3). The on-screen song information graphics (which features the artist, the song title, the album, and the year of the song in a rectangular strap, as well as the old MTV logo on the right side of the strap) that appear during the beginning and the end of each music video are based on the pre-recorded "MTV Strap" titles that were used on

MTV Europe MTV Global (formerly as MTV Europe) is the international version of the American TV channel MTV, a 24-hour music and entertainment TV channel that began broadcasting on August 1, 1987, as part of the worldwide MTV network. Initially, MTV serve ...

from its launch on 1 August 1987 until 1 March 1998 and on

MTV Italy MTV is an Italian pay television network, owned by Paramount Networks EMEAA and operated by Sky Italia. History Prior to the launch of a 24-hour Italian speaking MTV, MTV viewers in Italy received the pan-European version of MTV. Regionalization ...

from its launch on 1 September 1997 until the beginning of 2001.

Programmes

Regular Programming

* "Ultimate 90s Playlist" * "Mmm Bop! Perfect 90s Pop" * "Saved by The 90s!" * "Never Forget The 90s!" * "Alternative Nation!" (alt. name: "Alternative 90s Anthems") * "90s Mixtape!" * "Girl Power Hour"

Thematic Programming

* "YO MTV! 90s Rap & R'n'B" (alt. name: "This is How We Do 90s Hip Hop + RnB") * "Dance Megamix! 90-99" (alt. name: "90s Dance Anthems") * "Non-Stop 90s Europop!" * "Boys Vs Girls: 90s Hits Battle!" * "The Power Of 90s Love!" (alt. name: "Truly, Madly, Deeply... 90s Love!") * "2 For 1: 90s Double Drop!" * "MTV 90s @ the Movies!" * "Non-Stop 90s Europop!" * "Saturday Night Party!" * "Smells Like... the 90s!" * "USA Hitlist 90-99"

Top 50

* Best First Hits of the 90s! * Biggest Albums of the 90s! * Videos That Defined the 90s! * Top Hits Of 1990! * Top Hits Of 1991! * Top Hits Of 1992! * Top Hits Of 1993! * Top Hits Of 1994! * Top Hits Of 1995! * Top Hits Of 1996! * Top Hits Of 1997! * Top Hits Of 1998! * Top Hits Of 1999! * 90s Alternative Anthems! * 90s @ The Movies! * Sing It Back 90s Karaoke Classics! * Encore Fois: 90s Eurodance Hits! * 90s Rocks (alt. name: 90s Rocks Anthems!) * The Story Of The 90s... In 50 Vids * Club Classics! * Come As You Are! Alt-Rock * 90s Boyband Hits! * Hot 90s Hits From the Boys! * Legends That Made The 90s!

Special

* Coolio: A Tribute

Seasonal Programming

International Women's Day

* Ultimate 90s Wonder Women! * Girl-Power Hits! Top 50 * 90s Wonder Women: Double Shots! * Ultimate 50 Female Artists of the 90s! * Viva Forever! Non-Stop 90s Girl Group Top 20 * Up Front: 90s Alt-Rock Superwomen!

International Men's Day

* Never Forget The 90s Boys!

Europe Day

* Rhythm Of the Night! 90s Euro Party!

New Year's Eve/New Year's Day

* "It's A 90s New Year's Party!" * "Happy New Year from MTV 90s!"

Former Programmes

* "90s Biggest Ballads!" * "Ain`t No Party like a 90s Party!" * "Bigger Than Big! Epic 90s Videos" * "MTV 90s Top 50" * "This Is How We Do A 90s Houseparty!" * "It Takes Two: 90s Duets!" * "MTV's Sounds Of ....!" (1990–1999) * Top 40 ** 90s Alternative Anthems! ** 90s At The Movies! ** 90s Worldwide №.1s! * Top 50 ** 90s Boys Vs Girls! ** 90s Dance Classics! ** 90s Girls! ** 90s Hip Hop & R'N'B! ** 90s Pop Hits! ** I Like to Move It 90s Party! ** 1990-1994: Back 2 the Hits! ** 1995-1999: Back 2 the Hits!! ** Biggest Voices of the 90s! ** Boybands Vs Girlbands! ** Heartbreak Hits of the 90s! ** Ultimate 50 Female Artists of the 90s! ** Girl-Power Hits! ** 1990 vs. 1995! ** 1992 vs. 1997! ** 1993 vs. 1998! ** 1994 vs. 1999! ** MTV VMA: Champions of the 90s! ** It's the 90s And I'm Feeling Good! ** 90s Boys vs. Girls Rock!

Notes

MTV 90S PREMIERE IN OCTOBER AT WIND VISION'S STRONG MUSIC PORTFOLIO… (in Greek)

References

{{Commons category, MTV 90s MTV channels Television channels and stations established in 2020 Television channels in the Netherlands Television channels in North Macedonia Television stations in Malta Classic television networks