MMCinemas was a cineplex company based in

Monterrey Monterrey ( , ) is the capital and largest city of the northeastern state of Nuevo León, Mexico, and the third largest city in Mexico behind Guadalajara and Mexico City. Located at the foothills of the Sierra Madre Oriental, the city is anchor ...

, Mexico. It operated 87 cineplexes, primarily in northern Mexico, with more than 900 screens at the time of its merger with

Cinemex Cinemex is a Mexican chain of cinemas. It operates multiplexes in cities such as Mexico City, Guadalajara, Monterrey, Toluca, Cd. Juarez, Leon, Tijuana, Mexicali, Puebla and other Mexican cities. In 2015, Cinemex began to expand into the United ...

in 2008.

History

MMCinemas was established in 1981 by

Grupo Multimedios Grupo Multimedios is a Mexican media conglomerate with holdings in broadcast television, radio, publishing and entertainment. The company is headquartered in Monterrey. History Multimedios was founded in 1940 when Jesús Dionisio González ac ...

, a Monterrey-based broadcasting company, when the company opened its first movie theater in that city. By 1994, the chain owned 14 multiplexes with a total of 47 screens in northern Mexico. In 2006, Multimedios sold MMCinemas to Latin America Movie Theatres (LAMT), a joint venture of private equity firm Southern Cross Group and

Morgan Stanley Morgan Stanley is an American multinational investment management and financial services company headquartered at 1585 Broadway in Midtown Manhattan, New York City. With offices in more than 41 countries and more than 75,000 employees, the fir ...

. In February 2008, Germán Larrea Mota Velasco, owner of

Grupo México Grupo México is a Mexican conglomerate that operates through the following divisions: Mining (Minera Mexico), Transportation ( GMxT), Infrastructure and Fundacion Grupo Mexico. Its mining Division is the leading Copper producer in Mexico and t ...

, reached an agreement to acquire 80 percent of LAMT through holding company Entretenimiento GM de México. At the time, MMCinemas operated 50 cineplexes with 804 screens in 22 states, primarily

Nuevo León Nuevo León () is a state in the northeast region of Mexico. The state was named after the New Kingdom of León, an administrative territory from the Viceroyalty of New Spain, itself was named after the historic Spanish Kingdom of León. With a ...

Tamaulipas Tamaulipas (), officially the Free and Sovereign State of Tamaulipas ( es, Estado Libre y Soberano de Tamaulipas), is a state in the northeast region of Mexico; one of the 31 states which, along with Mexico City, comprise the 32 Federal Entiti ...

and

Sonora Sonora (), officially Estado Libre y Soberano de Sonora ( en, Free and Sovereign State of Sonora), is one of the 31 states which, along with Mexico City, comprise the Administrative divisions of Mexico, Federal Entities of Mexico. The state is d ...

, but with little presence in the Mexico City metropolitan area. Nine months later, Entretenimiento GM purchased the 493 screens of

from

AMC Entertainment AMC Entertainment Holdings, Inc. (d/b/a AMC Theatres, originally an abbreviation for American Multi-Cinema; often referred to simply as AMC and known in some countries as AMC Cinemas or AMC Multi-Cinemas) is an American movie theater chain fou ...

in a $315 million transaction that gave the company access to the Mexico City market. The combination would have a market share of more than 30 percent, second only to

Cinépolis Cinépolis is a Mexican and international movie theater chain. Its name means ''City of Cinema'' and its slogan is ''La Capital del Cine'' ( en, the Capital of Cinema). Cinépolis was the biggest cineplex chain in Mexico, with 427 theaters in ...

. Most MMCinemas locations were converted to the Cinemex brand.

References

{{Reflist

External links

Former MMCinemas website (in Spanish)
Cinema chains in Mexico 1981 establishments in Mexico Defunct companies of Mexico