MICA, formerly Mudra Institute of Communications, Ahmedabad, is a

business school A business school is a university-level institution that confers degrees in business administration or management. A business school may also be referred to as school of management, management school, school of business administration, o ...

and an autonomous, non-profit institute of

higher education Higher education is tertiary education leading to award of an academic degree. Higher education, also called post-secondary education, third-level or tertiary education, is an optional final stage of formal learning that occurs after completi ...

, located on the outskirts of the western Indian city of

Ahmedabad Ahmedabad ( ; Gujarati: Amdavad ) is the most populous city in the Indian state of Gujarat. It is the administrative headquarters of the Ahmedabad district and the seat of the Gujarat High Court. Ahmedabad's population of 5,570,585 (per t ...

. Established in 1991, MICA is the only residential institute in India and perhaps in the Asia-Pacific region, dedicated to creating leadership in the area of

Strategic Marketing Marketing strategy allows organizations to focus limited resources on best opportunities to increase sales and achieve a competitive advantage in the market. Strategic marketing emerged in the 1970s/80s as a distinct field of study, further build ...

and

Communication Communication (from la, communicare, meaning "to share" or "to be in relation with") is usually defined as the transmission of information. The term may also refer to the message communicated through such transmissions or the field of inquir ...

. MICA has a wide range of academic offerings including residential programmes for Post Graduate Management Studies and a Fellow Programme in Management (Communication) (residential, but off campus).

History

MICA was established in 1991 by A. G. Krishnamurthy of Mudra Communications, as an autonomous

post graduate Postgraduate or graduate education refers to academic or professional degrees, certificates, diplomas, or other qualifications pursued by post-secondary students who have earned an undergraduate (bachelor's) degree. The organization and struc ...

academic institute. The main academic block was inaugurated in 1993 and MICA relocated to its current campus at Shela. It was also the year in which its first Director Binod C. Agrawal began his tenure. The first batch of PGPD program in Communications was inaugurated in 1994.

Atul Tandon Atul Tandon (born 1 October 1959) is a nonprofit executive, entrepreneur, humanitarian and author. From the Daryaganj to Wall Street Tandon moved to the United States in 1992. He played a role in turning around Citi's West Coast busines ...

served as director from 2001 to 2009.

Shailendra Raj Mehta Shailendra Raj Mehta (born 9 July 1959) is an Indian economist who is specialized in Microeconomics theory, institution design, industrial organization, Information economics, Experimental economics, strategic management and Entrepreneurship. ...

is the current director and president.

Academics

MICA offers various post-graduate certificate programmes in the area of strategic communication and marketing either as fully residential programmes or as online programmes. It also offers a fellow (doctoral level) programme. MICA has partnered with

Emory University Emory University is a private research university in Atlanta, Georgia. Founded in 1836 as "Emory College" by the Methodist Episcopal Church and named in honor of Methodist bishop John Emory, Emory is the second-oldest private institution of ...

for data analytics, luxury marketing and consumer insight and with

Michigan State University Michigan State University (Michigan State, MSU) is a public university, public Land-grant university, land-grant research university in East Lansing, Michigan. It was founded in 1855 as the Agricultural College of the State of Michigan, the fi ...

(MSU) and

Northwestern University Northwestern University is a private research university in Evanston, Illinois. Founded in 1851, Northwestern is the oldest chartered university in Illinois and is ranked among the most prestigious academic institutions in the world. Charte ...

for marketing management and integrated marketing communications. MICA has three residential programmes - Post Graduate Diploma in Management (Communications) and Crafting Creative Communication. PGDM-C is the flagship programme offered by MICA.MICA also offers a doctoral program called Fellow Program in Management (FPM) ( communication). From the year 2019, MICA has also launched a new postgraduate program called the Post Graduate Diploma in Management.

Notable faculty

, President and Director, MICA and Distinguished Professor for Innovation and Entrepreneurship at MICA.

References

External links

MICA's Official Website
{{DEFAULTSORT:MICA Ahmedabad Marketing organizations Marketing in India Communications in Gujarat MICA (institute) Educational institutions established in 1991 1991 establishments in Gujarat