Live Event Visual Amplification
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Live event support includes staging, scenery, mechanicals, sound, lighting, video, special effects, transport, packaging, communications, costume and makeup for live performance events including theater, music, dance, and opera. They all share the same goal: to convince live audience members that there is no better place that they could be at the moment. This is achieved through establishing a bond between performer and audience. Live performance events tend to use visual scenery, lighting, costume amplification and a shorter history of visual projection and sound amplification reinforcement.


Visual support


Live event visual amplification


Introduction

Live event visual amplification is the display of live and pre- recorded images as a part of a live
stage Stage or stages may refer to: Acting * Stage (theatre), a space for the performance of theatrical productions * Theatre, a branch of the performing arts, often referred to as "the stage" * ''The Stage'', a weekly British theatre newspaper * Sta ...
event. Visual amplification began when films, projected onto a stage, added characters or background information to a production. 35 mm motion picture projectors became available in 1910 - but which
theatre Theatre or theater is a collaborative form of performing art that uses live performers, usually actors or actresses, to present the experience of a real or imagined event before a live audience in a specific place, often a stage. The perform ...
or
opera Opera is a form of theatre in which music is a fundamental component and dramatic roles are taken by singers. Such a "work" (the literal translation of the Italian word "opera") is typically a collaboration between a composer and a libr ...
company first used a movie in a stage production is not known. In 1935, less costly 16 mm film equipment allowed many other performance groups and school theaters to use motion pictures in productions. In 1970,
closed circuit Closed circuit can refer to: *Closed-circuit television *Closed-circuit radio *Rebreather – breathing sets * ''Closed Circuit'' (1978 film), a 1978 Italian film * ''Closed Circuit'' (2013 film), a 2013 British thriller film *An electric circuit ...
video camera A video camera is an optical instrument that captures videos (as opposed to a movie camera, which records images on film). Video cameras were initially developed for the television industry but have since become widely used for a variety of oth ...
s and
videocassette Videotape is magnetic tape used for storing video and usually sound in addition. Information stored can be in the form of either an analog or digital signal. Videotape is used in both video tape recorders (VTRs) and, more commonly, videocasset ...
machines became available and Live Event Visual Amplification came of age. For the first time live closeups of stage performers could be displayed in real time. These systems also made it possible to show pre-recorded videos that added information &
visual The visual system comprises the sensory organ (the eye) and parts of the central nervous system (the retina containing photoreceptor cells, the optic nerve, the optic tract and the visual cortex) which gives organisms the sense of sight (th ...
intensity to a live event. One of the first video touring systems was created by video designer TJ McHose in 1975 for the rock band
The Tubes The Tubes are a San Francisco-based rock band. Their eponymous 1975 debut album included the single "White Punks on Dope," while their 1983 single " She's a Beauty" was a top-10 U.S. hit and its music video was frequently played in the early d ...
using black and white
television Television, sometimes shortened to TV, is a telecommunication medium for transmitting moving images and sound. The term can refer to a television set, or the medium of television transmission. Television is a mass medium for advertisin ...
monitors. In 1978, TJ McHose designed a touring color video system that enlarged performers at the Kool Jazz Festivals in sports stadiums across the United States.


Live event visual reinforcement


Introduction

Live event visual reinforcement is the addition of projected
lighting Lighting or illumination is the deliberate use of light to achieve practical or aesthetic effects. Lighting includes the use of both artificial light sources like lamps and light fixtures, as well as natural illumination by capturing daylig ...
effects and images onto any type of performance
venue Venue is the location at which an event takes place. It may refer to: Locations * Venue (law), the place a case is heard * Financial trading venue, a place or system where financial transactions can occur * Music venue, place used for a concer ...
. Visual
Reinforcement In behavioral psychology, reinforcement is a consequence applied that will strengthen an organism's future behavior whenever that behavior is preceded by a specific antecedent stimulus. This strengthening effect may be measured as a higher fr ...
began more than 2000 years ago. In China during the
Han Dynasty The Han dynasty (, ; ) was an imperial dynasty of China (202 BC – 9 AD, 25–220 AD), established by Liu Bang (Emperor Gao) and ruled by the House of Liu. The dynasty was preceded by the short-lived Qin dynasty (221–207 BC) and a warr ...
, Shadow puppetry was invented to "bring back to life" Emperor Wu's favorite concubine. Mongolian troops spread
Shadow play Shadow play, also known as shadow puppetry, is an ancient form of storytelling and entertainment which uses flat articulated cut-out figures (shadow puppets) which are held between a source of light and a translucent screen or scrim. The cut-o ...
throughout Asia and the Middle East in the 13th century. Shadow puppetry reached Taiwan in 1650, and missionaries brought it to France in 1767. The next major advance in Visual reinforcement for events was the
magic lantern The magic lantern, also known by its Latin name , is an early type of image projector that used pictures—paintings, prints, or photographs—on transparent plates (usually made of glass), one or more lenses, and a light source. Because a si ...
, first conceptualized by Giovanni Battista della Porta in his 1558 work Magiae naturalis. The Magic Lantern became practical by 1750 with the oil lamp and glass lenses. Special effect animation attachments were added in the 1830s. In 1854, the Ambrotype positive photographic process on glass made Magic lantern slide creation much less expensive. Magic lanterns were greatly improved by the application of limelight to live stage production in 1837 at Covent Garden Theatre and improved again when
electric arc An electric arc, or arc discharge, is an electrical breakdown of a gas that produces a prolonged electrical discharge. The current through a normally nonconductive medium such as air produces a plasma; the plasma may produce visible light. An ...
lighting became available in 1880. In 1910, Adolf Linnebach invented the Linnebach lantern, a lensless wide angle glass slide projector. In 1933, the Gobo metal shadow pattern for the ellipsoidal spotlight allowed images to appear and disappear by dimmer control. In 1935, 16 mm Kodachrome film projectors added the first fully animated visual reinforcement to live events.


Timeline

*1600:
Shadow play Shadow play, also known as shadow puppetry, is an ancient form of storytelling and entertainment which uses flat articulated cut-out figures (shadow puppets) which are held between a source of light and a translucent screen or scrim. The cut-o ...
leather or paper puppets cast shadows on a translucent screen *1760:
magic lantern The magic lantern, also known by its Latin name , is an early type of image projector that used pictures—paintings, prints, or photographs—on transparent plates (usually made of glass), one or more lenses, and a light source. Because a si ...
painted slide projector
Phantasmagoria Phantasmagoria (, also fantasmagorie, fantasmagoria) was a form of horror theatre that (among other techniques) used one or more magic lanterns to project frightening images, such as skeletons, demons, and ghosts, onto walls, smoke, or sem ...
ghost effects projector *1905: Linnebach lantern Munich Opera *1933: Gobo metal shadow mask adds patterns to ellipsoidal spotlights *1940:
Overhead projector An overhead projector (often abbreviated to OHP), like a film or slide projector, uses light to project an enlarged image on a screen, allowing the view of a small document or picture to be shared with a large audience. In the overhead projec ...
Later used for psychedelic light shows *1950:
Slide projector A slide projector is an opto-mechanical device for showing photographic slides. 35 mm slide projectors, direct descendants of the larger-format magic lantern, first came into widespread use during the 1950s as a form of occasional hom ...
35 mm
Kodak The Eastman Kodak Company (referred to simply as Kodak ) is an American public company that produces various products related to its historic basis in analogue photography. The company is headquartered in Rochester, New York, and is incorpor ...
Carousel *1965: Thomas Wilfred describes A highly detailed system to create event scenery using rear projections *1967: Liquid Projector psychedelic
Liquid light shows Liquid light shows (or psychedelic light shows) are a form of light art that surfaced in the early 1960s as accompaniment to electronic music and avant-garde theatre performances. They were later adapted for performances of rock or psychedelic ...
**Joshua Light Shows at
The Fillmore The Fillmore is a historic music venue in San Francisco, California. Built in 1912 and originally named the Majestic Hall, it became the Fillmore Auditorium in 1954. It is in Western Addition, on the edge of the Fillmore District and Upper Fillm ...
for
The Grateful Dead The Grateful Dead was an American rock band formed in 1965 in Palo Alto, California. The band is known for its eclectic style, which fused elements of rock, folk, country, jazz, bluegrass, blues, rock and roll, gospel, reggae, world music, ...
,
Big Brother and the Holding Company Big Brother and the Holding Company is an American rock band that formed in San Francisco in 1965 as part of the same psychedelic music scene that produced the Grateful Dead, Quicksilver Messenger Service, and Jefferson Airplane. After som ...
and many other Summer of Love bands


Audio support


Live event sound reinforcement


Introduction

A sound reinforcement system is
professional audio Professional audio, abbreviated as pro audio, refers to both an activity and a category of high quality, studio-grade audio equipment. Typically it encompasses sound recording, sound reinforcement system setup and audio mixing, and studio mu ...
, was first developed for movie theatres in 1927 when the first ever talking picture was released, called ''
The Jazz Singer ''The Jazz Singer'' is a 1927 American musical drama film directed by Alan Crosland. It is the first feature-length motion picture with both synchronized recorded music score as well as lip-synchronous singing and speech (in several isolate ...
''. Movie theatre sound was greatly improved in 1937 when the Shearer Horn system debuted. One of the first large-scale outdoor public address systems was at 1939 New York World's Fair. In the 1960s, rock and roll concerts promoted by Bill Graham at
The Fillmore The Fillmore is a historic music venue in San Francisco, California. Built in 1912 and originally named the Majestic Hall, it became the Fillmore Auditorium in 1954. It is in Western Addition, on the edge of the Fillmore District and Upper Fillm ...
created a need for quickly changeable sound systems. In the early 1970s, Graham founded FM Productions to provide touring sound and light systems. By 1976 in
San Francisco San Francisco (; Spanish for " Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the fourth most populous in California and 17th ...
, the technical debate over infinite baffle vs horn-loaded enclosures, and line arrays vs distributed driver arrays, was ongoing at FM because of the proximity of
The Grateful Dead The Grateful Dead was an American rock band formed in 1965 in Palo Alto, California. The band is known for its eclectic style, which fused elements of rock, folk, country, jazz, bluegrass, blues, rock and roll, gospel, reggae, world music, ...
and their scene
Ultrasound Ultrasound is sound waves with frequencies higher than the upper audible limit of human hearing. Ultrasound is not different from "normal" (audible) sound in its physical properties, except that humans cannot hear it. This limit varies ...
, John Meyer, and others. But at that time there were parallel developments in other parts of the United States - Showco (
Dallas Dallas () is the List of municipalities in Texas, third largest city in Texas and the largest city in the Dallas–Fort Worth metroplex, the List of metropolitan statistical areas, fourth-largest metropolitan area in the United States at 7.5 ...
) and Clair Bros (
Philadelphia Philadelphia, often called Philly, is the List of municipalities in Pennsylvania#Municipalities, largest city in the Commonwealth (U.S. state), Commonwealth of Pennsylvania, the List of United States cities by population, sixth-largest city i ...
) had different approaches; Clair in particular was moving in the direction of modular full-range enclosures. They would rig as many as needed (or clients like Bruce Springsteen could afford) in whatever configuration they thought would cover a particular venue. Stanal Sound in southern California used fiberglass futuristic looking equipment for artists like
Kenny Rogers Kenneth Ray Rogers (August 21, 1938 – March 20, 2020) was an American singer, songwriter, and actor. He was inducted into the Country Music Hall of Fame in 2013. Rogers was particularly popular with country audiences but also charted m ...
.


Timeline

*1876:
Loudspeaker A loudspeaker (commonly referred to as a speaker or speaker driver) is an electroacoustic transducer that converts an electrical audio signal into a corresponding sound. A ''speaker system'', also often simply referred to as a "speaker" or ...
Alexander Graham Bell *1878: Carbon microphone /
amplifier An amplifier, electronic amplifier or (informally) amp is an electronic device that can increase the magnitude of a signal (a time-varying voltage or current). It may increase the power significantly, or its main effect may be to boost t ...
*1924: Loudspeaker - moving-coil -patent Chester W. Rice & E. Kellogg *1924: Loudspeaker - ribbon Walter H. Schottky *1930:
Vacuum tube A vacuum tube, electron tube, valve (British usage), or tube (North America), is a device that controls electric current flow in a high vacuum between electrodes to which an electric potential difference has been applied. The type known as ...
amplifier *1937: Loudspeaker - Shearer Horn movie theatre system *1939: public address outdoor system 1939 New York World's Fair *1945: Loudspeaker - coaxial Altec "Voice of the Theatre" *1953: Loudspeaker - electrostatic -patent Arthur Janszen *1953: Microphone - wireless *1965: Loudspeaker - woofer *1965: Loudspeaker -
subwoofer A subwoofer (or sub) is a loudspeaker designed to reproduce low-pitched audio frequencies known as bass and sub-bass, lower in frequency than those which can be (optimally) generated by a woofer. The typical frequency range for a subwoofer i ...
*1970: Microphone - condenser *1974: Loudspeaker - Sensurround movie sound system for "Earthquake" *1974: Loudspeaker -
Dolby Stereo 70 mm Six Track Dolby Stereo is a sound format made by Dolby Laboratories. It is a unified brand for two completely different basic systems: the Dolby SVA (stereo variable-area) 1976 system used with optical sound tracks on 35mm film, and Dolby Stereo 70mm nois ...
*1975: Loudspeaker - touring - McCune JM-3 John Meyer *1979: Loudspeaker -
Meyer Sound Laboratories Meyer Sound Laboratories is an American company based in Berkeley, California that manufactures self-powered loudspeakers, multichannel audio show control systems, electroacoustic architecture, and audio analysis tools for the professional sound ...
- Grateful Dead wall of sound *1983: Loudspeaker - THX movie sound system for ''Star Wars''


Transportation support

Efficient and timely transportation is essential for live event productions.


Touring packaging

Well designed touring systems unload from the
truck A truck or lorry is a motor vehicle designed to transport cargo, carry specialized payloads, or perform other utilitarian work. Trucks vary greatly in size, power, and configuration, but the vast majority feature body-on-frame constructi ...
gently, roll easily into their stage location, connect to each other quickly. A well designed system includes duplicates of critical components and "field-replaceable" items such as
cable Cable may refer to: Mechanical * Nautical cable, an assembly of three or more ropes woven against the weave of the ropes, rendering it virtually waterproof * Wire rope, a type of rope that consists of several strands of metal wire laid into a hel ...
s,
switch In electrical engineering, a switch is an electrical component that can disconnect or connect the conducting path in an electrical circuit, interrupting the electric current or diverting it from one conductor to another. The most common type of ...
es and
fuses Fuse or FUSE may refer to: Devices * Fuse (electrical), a device used in electrical systems to protect against excessive current ** Fuse (automotive), a class of fuses for vehicles * Fuse (hydraulic), a device used in hydraulic systems to protec ...
. Every component should be protected by a well padded road case that has room for all connector cables and allows easy access to the components for fast cable re-patching to bypass a bad component and for repairs during a tour. The road cases need good
ventilation Ventilation may refer to: * Ventilation (physiology), the movement of air between the environment and the lungs via inhalation and exhalation ** Mechanical ventilation, in medicine, using artificial methods to assist breathing *** Ventilator, a m ...
and for outdoor use should be white to minimize solar heat buildup. Road case sizes should be
modular Broadly speaking, modularity is the degree to which a system's components may be separated and recombined, often with the benefit of flexibility and variety in use. The concept of modularity is used primarily to reduce complexity by breaking a s ...
to pack tightly together on the truck.


Packaging images

File:Visual amplification schematic system.jpg, Touring video system schematic Image:Visual_amplification_schematic_cases.jpg, Touring cases schematic for Video display system Kool Jazz Festival 1978 Image:Visual_amplification_projector_case.jpg, Color video projector in road case -Kool Jazz Festival


See also


References

{{DEFAULTSORT:Live Event Support Video Theatre Stagecraft Packaging Sound production technology