"Latata" (stylized as "LATATA") is a song recorded by South Korean girl group (G)I-dle as the lead single from their debut Korean

extended play An extended play record, usually referred to as an EP, is a musical recording that contains more tracks than a single but fewer than an album or LP record.

(EP) ''

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''. It was released on May 2, 2018, by

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and distributed by

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. It was written by member Soyeon, who also produced the song alongside

Big Sancho Kim Tae-ho (Hangul: 김태호), professionally known as Big Sancho (Hangul: 빅싼초), is a South Korean songwriter, composer and music producer. He is part of the producing team Yummy Tone. Songwriting and composing credits Songwriting and c ...

. A music video for the song was also released on the same day. Promotions for the song resulted in (G)I-dle's first music show win on SBS MTV's '' The Show'' on May 22, 2018. The song also resulted in a second win on

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's '' M Countdown''. A Japanese version was released on July 12, 2019 as the lead single from their Japanese debut EP of the same name. An English version was released on May 15, 2020.

Composition

"Latata" described as a

Moombahton Moombahton (, ) is an electronic dance music genre, derived from house music and reggaeton, that was created by American DJ and producer Dave Nada in Washington, D.C., in 2009. Nada coined the name as a portmanteau of "Moombah" (a track by Su ...

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song, featuring

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rhythm. It was composed in the key of A Minor with a

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of 98 beats per minute. Lyrically, it is about a woman in love, who expresses her desire to dance with her lover. In an interview with MBC's ''Radio Star'', soyeon stated that "Latata's" chorus was a word-play on Song Joon-geun's catchphrase, she furthermore explained, "I was impressed with 'Ratata Arata', which was popularized by Song Jun-geun's character 'Gonzalez' from " Bongsunga School". After that, while listening to

Latin music Latin music ( Portuguese and es, música latina) is a term used by the music industry as a catch-all category for various styles of music from Ibero-America (including Spain and Portugal) and the Latino United States inspired by Latin Amer ...

, the word 'Ratata Arata' came to mind, and that's how latat was created”.

Promotion

The group started promoting their title track "Latata" on May 3. They first performed the lead single on

's '' M Countdown'', followed by performances on KBS' ''

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'', MBC's '' Show! Music Core'' and SBS's '' Inkigayo''. They received their first-ever music show win since debut on May 22, 2018 on SBS MTV's '' The Show''. Two days later, on May 24, the group received their second music show win for "Latata" on ''M Countdown''.

Commercial performance

"Latata" did not enter the Gaon Digital Chart in its first week, but did enter the component Download Chart at number 68, peaking at number 8 the following week. In its second week, the song debuted at number 35 on the Gaon Digital Chart as a "hot" song and peaked at number 16 two weeks later. It also entered at number 66 on the component Streaming Chart and peaked at number 23 the following week. The song entered at number 4 on the

Gaon Social Chart The Circle Social Chart (), formerly the Gaon Social Chart (), part of Circle Chart, is a weekly chart that ranks the top 50 most-popular South Korean musical artists according to data collected from the digital platforms YouTube, TikTok, Mubeat, ...

, and climbed to number 3 the following week. In the United States, the song entered at number 11 on the '' Billboard''

World Digital Songs The World Digital Song Sales chart (formerly World Digital Songs) is a weekly record chart compiled by Nielsen SoundScan and published by ''Billboard'' magazine. Established in 2010—with the issue dated January 23—as one of 21 genre-specific so ...

chart, and climbed to number 4 the following week, selling 1,000 copies, making it the best-selling K-pop song in the week of May 10. The song has sold 3,000 copies in America as of August 2018. In September 2020, "Latata" music video surpassed 160 million combined views for the official music video uploaded on 1theK's channel and (G)I-dle's official channel. On June 27, 2022 the music video surpassed 200 million views for the official music video uploaded on 1theK's channel.

Accolades

Charts

Weekly charts

Monthly chart

Year-end chart

Release history

Notes

References

{{authority control (G)I-dle songs 2018 debut singles Cube Entertainment singles 2018 songs Korean-language songs Songs written by Jeon So-yeon