LUV (; ) was a short-lived

K-pop K-pop (), short for Korean popular music, is a form of popular music originating in South Korea as part of South Korean culture. It includes styles and genres from around the world, such as pop, hip hop, R&B, experimental, rock, jazz, gos ...

girl group founded by

SidusHQ iHQ Inc., doing business as SidusHQ () is one of the leading talent management agencies in South Korea. It was founded in January 2001 by Teddy Hoon-tak Jung. The company is involved in talent management (artist content), and TV drama/music prod ...

, consisting of

Jo Eun-byul Jo Eun-byul (; ; born on June 23, 1982) is a South Korean singer and stage actress known as Eun-byul () or Leebie (). She was the leader and lead singer of the now disbanded K-pop group, LUV. Career She started her career as the leader of K- ...

Jeon Hye-bin Jeon Hye-bin (; ; born September 27, 1983), also known as BIN, is a South Korean actress, singer and model. In 2002, she began her career as singer of the short-lived, three-member girl group LUV. However, the group disbanded the following year ...

, and

Oh Yeon-seo Oh Yeon-seo (, born Oh Haet-nim []; June 22, 1987), is a South Korean actress, singer and model and is best known for her roles in television dramas '' My Husband Got a Family'' (2012), '' Jang Bo-ri is Here!'' (2014), ''Shine or Go Crazy'' (201 ...

. As stated by LUV in an interview, ''LUV'' stands for "Love your Voice", stating that everyone should love themselves and their strengths and flaws in their hearts.

Biography

2002: Debut

They were first featured on

JTL JTL (제이티엘) were a South Korean dance music group, consisting of the former H.O.T. members who left SM Entertainment – Jang Woo-hyuk, Tony Ahn and Lee Jae-won. The group was named after the initials of the members' stage name. After ...

's "A Better Day" as the female singers on the song. Shortly thereafter, they debuted with "Orange Girl", which was very popular, as it was performed numerous times. They released their second single, "I Still Believe in You", with an accompanying music video soon thereafter. Their first album, ''Story'', was released on May 15, 2002. Sometime in August, LUV promoted "Tears" from the same album and performed it at a military concert along with groups such as S.E.S. and Fin.K.L. They were credited as having massive potential, and were compared numerous times to S.E.S.

2003: Disbandment

Although the band was popular and had a large fanbase, they did not last long, as each member had their own dream. The band quickly split after one year of mild success and pursued personal goals. Jeon Hye-bin released a solo album and pursued an acting career, and her past experiences in the group led to her success as a singer. Oh Yeon-seo pursued an acting career, and Jo Eun-byul has been working as a stage actress in musicals in the playhouse district of

Daehangno Daehangno (Hangul:대학로 Hanja:, lit. "college street") is a Neighbourhoods of Seoul, neighborhood in Seoul north of the Han River (Korea), Han River within Jongno-gu and Seodaemun-gu. Formerly known as Sunggyobang (Hangul:숭교방 Hanja:), ...

since LUV disbanded, although she was featured in a performance of

's "A Better Day" in 2005. Eun-byul, now known as LeeBie (), has released a solo mini-album titled 오늘 하루만 (This Day) on October 26, 2009. On November 11, 2009, LUV reunited for a showcase, but a reunion is not completely clear. On March 30, 2010, their album, ''Story'' was released for purchase on

iTunes iTunes () is a software program that acts as a media player, media library, mobile device management utility, and the client app for the iTunes Store. Developed by Apple Inc., it is used to purchase, play, download, and organize digital mul ...

after eight years.

Members

* Eunbyul * Hatnim * Bin

Discography

Studio albums

References

{{DEFAULTSORT:Luv (Korean Group) K-pop music groups Musical groups disestablished in 2003 Musical groups established in 2002 South Korean girl groups 2002 establishments in South Korea 2003 disestablishments in South Korea IHQ (company) artists