Lucas Oil Products, Inc. is an American manufacturer and distributor of automotive oil,

additives Additive may refer to: Mathematics * Additive function, a function in number theory * Additive map, a function that preserves the addition operation * Additive set-functionn see Sigma additivity * Additive category, a preadditive category with fi ...

, and

lubricants A lubricant (sometimes shortened to lube) is a substance that helps to reduce friction between surfaces in mutual contact, which ultimately reduces the heat generated when the surfaces move. It may also have the function of transmitting forces, t ...

. It was founded by trucker

Forrest Lucas Forrest Lucas (born February 1942) is an American businessman, the founder of Lucas Oil. Early life Lucas was born in February 1942, in Ramsey, Indiana, where he grew up, the eldest of four children. His parents Raymond and Marie had a small far ...

and his wife Charlotte in 1989. The company is a medium size manufacturer of lubricants, including engine oils, greases, gear lubes, as well as problem-solving additives and car-care products. It produces and markets approximately 270 formulations in 40 countries. In the U.S., Lucas Oil is sold in more than 30,000 auto parts stores, displaying the most variety of shelf products of any oil company, and at truck stops nationwide. Lucas Oil has two major plants in the United States. The original plant is located in

Corona, California Corona (Spanish for "Crown") is a city in Riverside County, California, United States. At the 2020 census, the city had a population of 157,136, up from 152,374 at the 2010 census. The cities of Norco and Riverside lie to the north and north ...

, which also houses Lucas Oil Corporate Headquarters, Lucas Oil Production Studios, Team Lucas, LucasOilRacingTV and the Lucas owned motorsports network, MAVTV. In 2003, it opened a new production plant in

Corydon, Indiana Corydon is a town in Harrison Township, Harrison County, Indiana. Located north of the Ohio River in the extreme southern part of the U.S. state of Indiana, it is the seat of government for Harrison County. Corydon was founded in 1808 and served ...

, and expanded with an additional, multimillion dollar, 350,000-square-foot facility in 2014.

Products and markets

The company’s focus is to create and produce better working oils than those currently available on the commercial marketplace. The company’s first product was Heavy Duty Oil Stabilizer, followed by aftermarket products, including: * Heavy Duty Oil Stabilizer, an ultra high viscosity petroleum multi-use oil supplement for controlling noise, heat and wear in manual transmissions and differentials * Upper Cylinder Fuel Lubricant, marketed as delivering an extra half mile to the gallon savings for both

gasoline Gasoline (; ) or petrol (; ) (see ) is a transparent, petroleum-derived flammable liquid that is used primarily as a fuel in most spark-ignited internal combustion engines (also known as petrol engines). It consists mostly of organic co ...

and

diesel Diesel may refer to: * Diesel engine, an internal combustion engine where ignition is caused by compression * Diesel fuel, a liquid fuel used in diesel engines * Diesel locomotive, a railway locomotive in which the prime mover is a diesel engin ...

* Power Steering Stop-Leak, developed to address maintenance issues in

rack and pinion A rack and pinion is a type of linear actuator that comprises a circular gear (the '' pinion'') engaging a linear gear (the ''rack''). Together, they convert rotational motion into linear motion. Rotating the pinion causes the rack to be driven ...

steering mechanisms * Lucas Transmission Fix According to David Portalatin, an NPD industry analyst, Lucas Oil accounts for nearly all of the segment’s recent growth and is one of leading brands in the

oil additive Oil additives are chemical compounds that improve the lubricant performance of base oil (or oil "base stock"). The manufacturer of many different oils can utilize the same base stock for each formulation and can choose different additives for each ...

s segment. The company continues to expand internationally. Current markets include Canada, Latin America, Europe, Asia, Australia, and most recently, the Middle East and Africa.

Motorsports

Lucas Oil owns or sponsors motorsports race teams, events and series at all levels, including

NASCAR The National Association for Stock Car Auto Racing, LLC (NASCAR) is an American auto racing sanctioning and operating company that is best known for stock car racing. The privately owned company was founded by Bill France Sr. in 1948, and hi ...

INDYCAR INDYCAR, LLC, is an American-based auto racing sanctioning body for Indy car racing and other disciplines of open wheel car racing. The organization sanctions five racing series: the premier IndyCar Series with its centerpiece the Indianapolis ...

NHRA The National Hot Rod Association (NHRA) is a drag racing governing body, which sets rules in drag racing and hosts events all over the United States and Canada. With over 40,000 drivers in its rosters, the NHRA claims to be the largest motorspo ...

, IHRA,

POWRi POWRi (Performance Open Wheeled Racing, inc.) is an oval track racing sanctioning body based in the United States, founded by promoter Kenny Brown. It organizes the Lucas Oil POWRi National Midget Series, a midget car racing series rival to the US ...

, ASCS, WAR and MLRA. Lucas Oil also owns and operates many high profile racing series, including

Lucas Oil Off Road Racing Series The Lucas Oil Off Road Racing Series, also known as LOORRS, was a short course off-road racing series in the United States and also in Mexico beginning in 2015. The series featured events in Arizona, California, Nevada, Missouri and hosted a weeken ...

, Monster Jam, Lucas Oil Drag Boat Series,

Lucas Oil Pro Pulling League The Lucas Oil Pro Pulling League (sometimes abbreviated as PPL) was an American professional truck and tractor pulling series sponsored by California-based Lucas Oil featuring Super Modified tractors as well as Pro Modified Four-Wheel Drive truck ...

Lucas Oil Late Model Dirt Series Lucas Oil Late Model Dirt Series is a dirt late model touring series owned and operated by Lucas Oil. The series competes on dirt ovals across the United States, primarily throughout the east coast and the midwest. The cars feature a purpose-bu ...

, Lucas Oil Modified Series, and the Lucas Oil Speedway in

Wheatland, Missouri Wheatland is a city in Hickory County, Missouri, United States. The population was 277 at the 2020 census. History Wheatland was platted in 1869. The village most likely was named after the retirement home of the fifteenth President of the Unite ...

MAVTV

MAVTV is a motorsports television network with a programming lineup that includes the Lucas Oil Chili Bowl, Lucas Oil Pro Motocross, the

FIA World Rally Championship The World Rally Championship (abbreviated as WRC) is the highest level of global competition in the motorsport discipline of rallying, owned and governed by the FIA. There are separate championships for drivers, co-drivers, manufacturers and t ...

, NHRA Drag Racing, Lucas Oil Drag Boat Racing, Lucas Oil Off Road Racing, Lucas Oil Late Model Dirt, Lucas Oil Modified, Lucas Oil Sprint Cars and custom build shows. MAVTV is currently available on

Charter A charter is the grant of authority or rights, stating that the granter formally recognizes the prerogative of the recipient to exercise the rights specified. It is implicit that the granter retains superiority (or sovereignty), and that the rec ...

DirecTV DirecTV (trademarked as DIRECTV) is an American multichannel video programming distributor based in El Segundo, California. Originally launched on June 17, 1994, its primary service is a digital satellite service serving the United States. It ...

Google Fiber Google Fiber is part of the Access division of Alphabet Inc. It provides fiber-to-the-premises service in the United States, providing broadband Internet and IPTV to a small and slowly increasing number of locations. In mid-2016, Google Fiber ...

Time Warner Cable Time Warner Cable, Inc. (TWC) was an American cable television company. Before it was acquired by Charter Communications on May 18, 2016, it was ranked the second largest cable company in the United States by revenue behind only Comcast, operat ...

, Verizon Fios, and hundreds of regional distributors, as well as on streaming providers

FuboTV FuboTV Inc. (stylized as fuboTV) is an American streaming television service serving customers in the United States, Canada, and Spain that focuses primarily on channels that distribute live sports. Depending on country, channels offered by Fubo ...

and Tikilive.

Lucas Oil Racing TV

Launched on January 1, 2016, Lucas Oil Racing TV is a motorsports-dedicated

subscription video on demand Video on demand (VOD) is a media distribution system that allows users to access videos without a traditional video playback device and the constraints of a typical static broadcasting schedule. In the 20th century, broadcasting in the form of o ...

service. Programming includes both live races and a large library of both United States and international motorsports content. Many shows include expanded pre- and post-race footage, additional interviews, and background content. The service is available through the LucasOilRacing.TV website for smartphones and tablets, as well as

Roku Roku ( ) is a brand of hardware digital media players manufactured by American company Roku, Inc. They offer access to streaming media content from online services. The first Roku model, developed in collaboration with Netflix, was introduce ...

Amazon Fire TV Amazon Fire TV (stylized as amazon fireTV) is a line of digital media players and microconsoles developed by Amazon. The devices are small network appliances that deliver digital audio and video content streamed via the Internet to a connecte ...

Android TV Android TV is a smart TV operating system based on Android and developed by Google for television sets, digital media players, set-top boxes, and soundbars. A successor to Google TV, it features a user interface designed around content discovery ...

Xbox One The Xbox One is a home video game console developed by Microsoft. Announced in May 2013, it is the successor to Xbox 360 and the third base console in the Xbox series of video game consoles. It was first released in North America, parts of ...

, and

Xbox 360 The Xbox 360 is a home video game console developed by Microsoft. As the successor to the original Xbox, it is the second console in the Xbox series. It competed with Sony's PlayStation 3 and Nintendo's Wii as part of the seventh generation ...

Lucas Oil Production Studios

Lucas Oil Production Studios produces more than 300 hours of television annually for

CBS CBS Broadcasting Inc., commonly shortened to CBS, the abbreviation of its former legal name Columbia Broadcasting System, is an American commercial broadcast television and radio network serving as the flagship property of the CBS Entertainmen ...

CBS Sports CBS Sports is the sports division of the American television network CBS. Its headquarters are in the CBS Building on W 52nd Street in Midtown Manhattan, New York City, with programs produced out of Studio 43 at the CBS Broadcast Center on W 5 ...

NBC Sports NBC Sports is an American programming division of the broadcast network NBC, owned and operated by NBC Sports Group division of NBCUniversal and subsidiary of Comcast. The division is responsible for sports broadcasts on the network, and its d ...

, as well as MAVTV. Lucas Oil Production Studios under the direction of Dawn Patison focus on grass roots motorsports production including the Lucas Oil Modified Series,

, the ''Dave Despain Show'', the Lucas Oil Chili Bowl Nationals, the

, and the

Lucas Oil Late Model Series Lucas Oil Late Model Dirt Series is a dirt late model touring series owned and operated by Lucas Oil. The series competes on dirt ovals across the United States, primarily throughout the east coast and the midwest. The cars feature a purpose-bu ...

Team Lucas

Team Lucas is a marketing platform for Lucas-owned motorsports properties. Partners include Carlyle Tools,

GEICO The Government Employees Insurance Company (GEICO ) is a private American auto insurance company with headquarters in Chevy Chase, Maryland. It is the second largest auto insurer in the United States, after State Farm. GEICO is a wholly owne ...

Toyota is a Japanese multinational automotive manufacturer headquartered in Toyota City, Aichi, Japan. It was founded by Kiichiro Toyoda and incorporated on . Toyota is one of the largest automobile manufacturers in the world, producing about 10 ...

General Tire Continental Tire the Americas, LLC, d.b.a. General Tire, is an American manufacturer of tires for motor vehicles. Founded in 1915 in Akron, Ohio by William Francis O'Neil, Winfred E. Fouse, Charles J. Jahant, Robert Iredell, & H.B. Pushee as ...

, OPTIMA Batteries,

Rockstar Energy Drink Rockstar (stylized as ROCKST★R or ЯR) is an energy drink created in 2001, which, , has a 0.3% market share of the US non-alcoholic beverage market. Rockstar is based in Purchase, New York. , Rockstar Energy Drink was available in more than 20 ...

K&N Filters K&N Engineering, Inc. (also known simply as K&N) is a manufacturer of air filters, cold air intake systems, oil filters, performance parts, and other related products. K&N manufactures over 12,000 parts for various makes and models of cars, truck ...

, and

Indianapolis Colts The Indianapolis Colts are a professional American football team based in Indianapolis. The Colts compete in the National Football League (NFL) as a member club of the league's American Football Conference (AFC) South division. Since the 2008 ...

Lucas Oil Stadium Lucas Oil Stadium is a multi-purpose stadium in downtown Indianapolis, Indiana, United States. It replaced the RCA Dome as the home field of the National Football League (NFL)'s Indianapolis Colts and opened on August 16, 2008. The stadium was ...

. Team Lucas' fan and media exposure includes the many Lucas Oil sponsored series televised by MAVTV and its broadcasting partners.

Sponsorships

The company is a sponsor of several

H1 Unlimited H1 Unlimited is an American Unlimited Hydroplane racing league that is sanctioned by the American Power Boat Association (APBA). Until 2009, the series was known as ABRA Unlimited Hydroplane, in turn renamed from APBA Unlimited Hydroplane in 2004. ...

, and

IndyCar INDYCAR, LLC, is an American-based auto racing sanctioning body for Indy car racing and other disciplines of open wheel car racing. The organization sanctions five racing series: the premier IndyCar Series with its centerpiece the Indianapolis ...

events. In 2005, Lucas Oil founded the

. Since 2011, it owns the cable network MAVTV, which under its purview went from a male-focused network with a lowbrow point of view to a leading

motorsport Motorsport, motorsports or motor sport is a global term used to encompass the group of competitive sporting events which primarily involve the use of motorized vehicles. The terminology can also be used to describe forms of competition of two ...

s network. On February 28, 2006, it was announced that Lucas Oil had purchased the

naming rights Naming rights are a financial transaction and form of advertising or memorialization whereby a corporation, person, or other entity purchases the right to name a facility, object, location, program, or event, typically for a defined period of t ...

to the

Indianapolis Indianapolis (), colloquially known as Indy, is the state capital and most populous city of the U.S. state of Indiana and the seat of Marion County. According to the U.S. Census Bureau, the consolidated population of Indianapolis and Marion ...

Indiana Indiana () is a U.S. state in the Midwestern United States. It is the 38th-largest by area and the 17th-most populous of the 50 States. Its capital and largest city is Indianapolis. Indiana was admitted to the United States as the 19th s ...

, for $120 million over 20 years. The facility opened in 2008 and is the home field for the NFL's

. Other events that have or will be held at the stadium include the 2010 NCAA Men's Basketball Final Four, the 2009 NCAA Men's Basketball Regional Finals,

Super Bowl XLVI Super Bowl XLVI was an American football game between the National Football Conference (NFC) champion New York Giants and the American Football Conference (AFC) champion New England Patriots to decide the National Football League (NFL) champion ...

(February 5, 2012), the 2015 NCAA Men's Basketball Final Four, the 2016 NCAA Women's Basketball Final Four, every

Big Ten Football Championship Game The Big Ten Football Championship Game is a college football game held by the Big Ten Conference each year to determine the conference's season champion. The game, held after the regular season has been completed, matches the division champions ...

since the inaugural game in 2011, and every

Drum Corps International Drum Corps International (DCI) is a governing body for junior drum and bugle corps responsible for developing and enforcing rules of competition, and for providing standardized adjudication at sanctioned drum and bugle corps competitions througho ...

World Championship since 2009. In 2009, Lucas Oil founded the short course

off-road racing Off-road racing is a form of motorsports consisting of specially-modified vehicles including cars, SUVs, trucks, motorbikes, quadbikes and buggies racing in off-road environments (e.g. snow, dirt, mud, etc.). North America Desert racing Desert ...

series

. In March 2012, Lucas Oil extended their title sponsorship of the AMA Motocross series. Since 2011, Lucas Oil has been a main sponsor of the

Professional Bull Riders The Professional Bull Riders, Inc. (PBR) is an international professional bull riding organization based in Pueblo, Colorado, United States. In the U.S., PBR events have been televised on CBS and CBS Sports Network since 2012. In 2013, the ...

(PBR) association. At the time he purchased the mansion of

Conseco CNO Financial Group, Inc. (formerly Conseco, Inc. (from Consolidated National Security Corporation)) is a financial services holding company based in Carmel, Indiana. Its insurance subsidiaries provide life insurance, annuity and supplemental he ...

co-founder Stephen Hilbert, Forrest Lucas stated, "I can justify it by having this as a corporate retreat for my employees and for my customers." The Lucas Oil Crusader monster jam truck was debuted in

Houston, Texas Houston (; ) is the most populous city in Texas, the most populous city in the Southern United States, the fourth-most populous city in the United States, and the sixth-most populous city in North America, with a population of 2,304,580 in ...

in 2011. It was driven by Canadian Driver, Linsey Weenk, who drove the Built Ford Tough Blue Thunder monster truck before.

Lucas Oil Rail Line

Lucas Oil Rail Line, formerly known as the Louisville New Albany & Corydon Railroad, was added to the Corydon, Indiana's plant’s capabilities in 2006, servicing the main manufacturing facility and several other major businesses in and around the city.

Agriculture

Lucas Cattle Company

Lucas Cattle Company was founded in 2000 in Cross Timbers, Missouri in the

Ozarks The Ozarks, also known as the Ozark Mountains, Ozark Highlands or Ozark Plateau, is a physiographic region in the U.S. states of Missouri, Arkansas, Oklahoma and the extreme southeastern corner of Kansas. The Ozarks cover a significant port ...

. They have bred over 2,000 head of free range

Simmental cattle The Simmental or Swiss Fleckvieh is a Swiss breed of dual-purpose cattle. It is named after the Simmental – the valley of the Simme river – in the Bernese Oberland, in the canton of Bern in Switzerland. It is reddish in colour with whit ...

reared on

fescue ''Festuca'' (fescue) is a genus of flowering plants belonging to the grass family Poaceae (subfamily Pooideae). They are evergreen or herbaceous perennial tufted grasses with a height range of and a cosmopolitan distribution, occurring on every ...

, on a strict culling strategy, with an emphasis on structural soundness and other high quality traits such as longevity, fertility, and udder quality.

Protect the Harvest

Forrest Lucas is a founder of Protect the Harvest, a

nonprofit organization A nonprofit organization (NPO) or non-profit organisation, also known as a non-business entity, not-for-profit organization, or nonprofit institution, is a legal entity organized and operated for a collective, public or social benefit, in co ...

which opposes "the radical

animal rights Animal rights is the philosophy according to which many or all sentient animals have moral worth that is independent of their utility for humans, and that their most basic interests—such as avoiding suffering—should be afforded the sa ...

movement” and particularly the

Humane Society of the United States The Humane Society of the United States (HSUS) is an American nonprofit organization that focuses on animal welfare and opposes animal-related cruelties of national scope. It uses strategies that are beyond the abilities of local organizations. ...

, which it calls "a wealthy and successful attack group". In 2012, Lucas said that he had invested over $600,000 in the organization. Its stated goals include educating the public about animal agriculture, and preventing the passing of legislative or market-initiated bans on particular production practices. Robert Patison, general counsel for Lucas Oil Products, issued a statement on behalf of the company: "We provide significant financial support for a broad range of organizations that serve the needs of veterans, women, other minority groups, and disadvantaged individuals throughout the United States. Fairness and equality are core values of our company."

References

External links

* {{Lucas Oil Motor oils Oil companies of the United States Petroleum in California Companies based in Corona, California Energy companies established in 1989 Non-renewable resource companies established in 1989 1989 establishments in California

Products and markets

Motorsports

MAVTV

Lucas Oil Racing TV

Lucas Oil Production Studios

Team Lucas

Sponsorships

Lucas Oil Rail Line

Agriculture

Lucas Cattle Company

Protect the Harvest

See also

References

External links