Lowes Menswear, also currently known as Lowes Manhattan Pty Ltd is a private, family-owned leading

Australia Australia, officially the Commonwealth of Australia, is a Sovereign state, sovereign country comprising the mainland of the Australia (continent), Australian continent, the island of Tasmania, and numerous List of islands of Australia, sma ...

menswear Fashion is a form of self-expression and autonomy at a particular period and place and in a specific context, of clothing, footwear, lifestyle, accessories, makeup, hairstyle, and body posture. The term implies a look defined by the fashion ind ...

and retail chain established in 1898 by William Lowe. There are now over 200 stores nationally because of expansion driven by Hans Mueller who established Lowes Manhattan Pty Ltd in 1948. Lowes primarily sells casual wear, big men's, corporate workwear, school wear and have expanded into the senior market.

Product range

Lowes sells school wear, casual wear,

workwear Workwear is clothing worn for work, especially work that involves manual labour. Often those employed within trade industries elect to be outfitted in workwear because it is built to provide durability and safety. The workwear clothing industry i ...

, business and formal wear, men's outsize clothing, socks,

underwear Undergarments, underclothing, or underwear are items of clothing worn beneath outer clothes, usually in direct contact with the skin, although they may comprise more than a single layer. They serve to keep outer garments from being soiled o ...

, shoes and accessories. In addition, their range includes

sportswear Sportswear or activewear is clothing, including footwear, worn for sport or physical exercise. Sport-specific clothing is worn for most sports and physical exercise, for practical, comfort or safety reasons. Typical sport-specific garments ...

and clothes for older people,

fragrances An aroma compound, also known as an odorant, aroma, fragrance or flavoring, is a chemical compound that has a smell or odor. For an individual chemical or class of chemical compounds to impart a smell or fragrance, it must be sufficiently vo ...

and gifts, household items,

confectionery Confectionery is the art of making confections, which are food items that are rich in sugar and carbohydrates. Exact definitions are difficult. In general, however, confectionery is divided into two broad and somewhat overlapping categories ...

and stationery.

History

Operations

, the Lowes chain employed 1900 employees and includes 206 shop locations across all

Australian states The states and territories are federated administrative divisions in Australia, ruled by regional governments that constitute the second level of governance between the federal government and local governments. States are self-governing pol ...

and mainland territories; this is a 13% increase from the 181 stores in the chain in 2012. The largest of the chain's stores is in Bankstown.
The three main shops in

New South Wales ) , nickname = , image_map = New South Wales in Australia.svg , map_caption = Location of New South Wales in AustraliaCoordinates: , subdivision_type = Country , subdivision_name = Australia , established_title = Before federation , es ...

include

Westfield Miranda Westfield Miranda (previously known as Miranda Fair) is a large shopping centre in the suburb of Miranda in Sutherland Shire of Sydney. Transport The Cronulla line offers frequent services to Miranda Station located outside the centre. We ...

Bankstown Bankstown is a suburb south west of Sydney, in the state of New South Wales, Australia. It is 16 kilometres south-west of the Sydney central business district and is located in the local government area of the City of Canterbury-Bankstown, hav ...

and MacArthur. Lowes’ head office and warehouse is located in Arncliffe.

Advertising

Lowes is known for their use of

rugby league Rugby league football, commonly known as just rugby league and sometimes football, footy, rugby or league, is a full-contact sport played by two teams of thirteen players on a rectangular field measuring 68 metres (75 yards) wide and 112 ...

personalities in their commercials, most notably

Ray Warren Raymond Warren OAM (born 11 June 1943) is a retired Australian sports commentator, known for his coverage of televised professional rugby league matches on the Nine Network. He is known as the "Voice of Rugby League", and called 99 State of O ...

, Peter Sterling, Phil Gould,

Wally Lewis Walter James Lewis AM (born 1 December 1959) is an Australian former professional rugby league footballer who played in the 1970s, 1980s and 1990s, and coached in the 1980s and 1990s. He became a commentator for television coverage of the spo ...

Paul Harragon Paul William Harragon OAM (born 12 October 1968) nicknamed Chief or Chief Harragon is an Australian rugby league football identity. A former Australian international and New South Wales State of Origin representative forward, he played rugby ...

Matthew Johns Matthew James Johns (born 27 July 1971) is an Australian rugby league media personality, commentator and former professional player. An Australian international and New South Wales State of Origin representative , Johns played his club footbal ...

Andrew Johns Andrew Gary Johns (born 19 May 1974) is an Australian former professional rugby league footballer who played in the 1990s and 2000s. He is widely considered to be one of the greatest players in rugby league history. Johns captained the Newcas ...

Ben Elias Ben Elias (Arabic: بن الياس; born 15 November 1963 in Tripoli, Lebanon),is an Australian former rugby league footballer who played in the 1980s and 1990s. He played primarily as a for Balmain in the New South Wales Rugby League premi ...

, Steve Roach,

Ray Hadley Raymond Morris Hadley OAM (born 27 September 1954) is an Australian talkback radio broadcaster and a rugby league football commentator for Channel Nine. He presents 2GB Sydney's Monday to Friday morning show, and leads the Continuous Call Te ...

Paul Sironen Paul Sironen (born 23 May 1965) is an Australian former professional rugby league footballer of Finnish descent who was a prominent Second-row forward for the Balmain Tigers during the late 1980s, and early 1990s. He was part of the team that ...

Paul Vautin Paul Vautin (born 21 July 1959) nicknamed Fatty, is an Australian football commentator and formerly a professional rugby league footballer, captain and coach. He has provided commentary for the Nine Network's coverage of rugby league since join ...

, and Daryl Brohman. These television ads proclaiming you get good priced, quality clothing “at Lowes” became famous in

Sydney Sydney ( ) is the capital city of the state of New South Wales, and the most populous city in both Australia and Oceania. Located on Australia's east coast, the metropolis surrounds Sydney Harbour and extends about towards the Blue Mountain ...

during the 1980s and 1990s.

Future

Hans Mueller died in December 2016. His son, Jeffery Mueller, and daughter, Linda Penn, are now directors of Lowes.

Product range

History

Operations

Advertising

Future

References

Further reading