MullenLowe Lintas Group, formerly Lintas, is an Indian advertising

marketing communications Marketing Communications (MC, marcom(s), marcomm(s) or just simply communications) refers to the use of different marketing channels and tools in combination.Tomse, & Snoj, 2014 Marketing communication channels focus on how businesses communicate ...

company. The company is a wholly owned subsidiary of the

Interpublic Group The Interpublic Group of Companies, Inc. (IPG) is an American publicly traded advertising company. The company consists of five major networks: FCB, IPG Mediabrands, McCann Worldgroup, MullenLowe Group, and Marketing Specialists, as well as a n ...

(IPG), and is part of the multinational

MullenLowe Group MullenLowe Group is a global integrated marketing communications network headquartered in London. It is a part of the Interpublic Group of Companies (IPG), and consists of four divisions: MullenLowe, MullenLowe Comms, Mediahub, and MullenLowe Prof ...

. The group is currently headed by Amer Jaleel, group chairman and chief creative officer, and Virat Tandon, group chief executive officer. As of May 2018, MullenLowe Lintas Group employs approximately 700 people in 14 offices located in eight Indian cities.

History

Lintas (India) company began operating in Mumbai, India in 1969 as the Indian division of the advertising wing of Lever brothers (Lintas being an acronym for

Lever A lever is a simple machine consisting of a beam or rigid rod pivoted at a fixed hinge, or ''fulcrum''. A lever is a rigid body capable of rotating on a point on itself. On the basis of the locations of fulcrum, load and effort, the lever is div ...

International Advertising Services). It worked as a subsidiary of Lintas international which was established in 1899 and was later made a part of

Unilever Unilever plc is a British multinational consumer goods company with headquarters in London, England. Unilever products include food, condiments, bottled water, baby food, soft drink, ice cream, instant coffee, cleaning agents, energy drink, t ...

. During this period, the agency made many popular advertising campaigns under its director

Alyque Padamsee Alyque Padamsee (5 March 1928 – 17 November 2018) was an Indian theatre personality and ad film maker. He played Muhammad Ali Jinnah in the 1982 British period film ''Gandhi''. Besides being involved in Indian theatre as an actor and producer ...

. The agency has trained a number of subsequently successful personalities in the Indian advertising scene. Up to the 1980s, Lintas, daCunha, HTA ( Hindustan Thomson associates), Purnima advertising, Mudra communications, Trikaya Grey and O&M (

Ogilvy and Mather Ogilvy is a New York City-based British advertising, marketing, and public relations agency. It was founded in 1850 by Edmund Mather as a London-based agency. In 1964, the firm became known as Ogilvy & Mather after merging with a New York City a ...

) were among the largest advertising companies in India. In 2000, the company changed its name to Lowe Lintas following the global merger of IPG networks, Ammirati Puris Lintas and the Lowe Group in November 1999. MullenLowe Lintas Group was then helmed by Prem Mehta, with Executive Creative Directors

R. Balki R. Balakrishnan, popularly known as R. Balki, (born 16 April 1964) is an Indian filmmaker, screenwriter and former Group Chairman of the advertising agency Lowe Lintas (India). He is best known for directing ''Cheeni Kum'' (2007), '' Paa'' (200 ...

and K. M. Sridhar leading the creative function. At the time, with billings of over $11 billion, MullenLowe Group was ranked as the fourth-largest global agency group worldwide, with offices in 80 countries, while MullenLowe Lintas Group is one of the top three advertising agencies in India by revenue. In 2007, Lintas India sold the 51% stake it owned in MullenLowe Lintas Group to its international partner, the

(IPG). Since then, the agency has been a part of

, which in turn is held by the Interpublic Group. MullenLowe Lintas Group has produced India's first television commercial and introduced the discipline of Channel Planning to India. It also has introduced

Shyam Benegal Shyam Benegal (born 14 December 1934) is an Indian film director, screenwriter and documentary filmmaker. Often regarded as the pioneer of parallel cinema, he is widely considered as one of the greatest filmmakers post 1970s. He has received ...

Gerson da Cunha Gerson da Cunha (16 June 1929 – 7 January 2022) was an Indian advertising professional who was also a stage and film actor, social worker, and author. He headed the Indian market communications agency Lintas and also worked for J. Walter Tho ...

, Rama Bijapurkar,

Gautam Rajadhyaksha Gautam Rajadhyaksha (16 September 1950 – 13 September 2011) was one of India's leading fashion photographers, and was based in Mumbai, India. He was one of India's best known celebrity portraitists, having photographed almost all the icons of ...

and

. In May 2015, the multinational company Lowe Worldwide merged with Mullen, a US-based agency to form the

, which in turn became part of the Interpublic Group of Companies. Headquartered in London, Lowe Worldwide has over 100 offices in 82 countries. In August, the group started Mullen Lintas - a challenger agency in August 2015, and PointNine Lintas now known as Lintas LIVE, a beta version of a full service omni-channel agency in August 2017. In August 2016,

, former group chairman, quit advertising and retired from the group.

Business

MullenLowe Lintas Group offers

advertising Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a ...

digital Digital usually refers to something using discrete digits, often binary digits. Technology and computing Hardware *Digital electronics, electronic circuits which operate using digital signals **Digital camera, which captures and stores digital i ...

public relations Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception. P ...

strategic design Strategic design is the application of future-oriented design principles in order to increase an organization's innovative and competitive qualities. Its foundations lie in the analysis of external and internal trends and data, which enables design ...

, rural marketing, and video content.

Geoff Cottrill Geoff Cottrill (born July 4, 1963) is an American marketer who currently serves as Chief Marketing Officer at Top Golf. He formerly held top positions at Procter & Gamble, Coca-Cola, Starbucks, and Converse. He is the father of the musical artist ...

is the president of American operations.

References

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External links

MullenLowe Lintas Group, Official website

Lowe Lintas news
at ''

Business Standard ''Business Standard'' is an Indian English-language daily edition newspaper published by Business Standard Private Limited, also available in Hindi. Founded in 1975, the newspaper covers the Indian economy, infrastructure, international busine ...

''
Lowe Lintas news
at ''

Business Service Business is the practice of making one's living or making money by producing or buying and selling products (such as goods and services). It is also "any activity or enterprise entered into for profit." Having a business name does not separate ...

'' Digital marketing companies of India Interpublic Group Indian subsidiaries of foreign companies Companies based in Mumbai Indian companies established in 1969 Consulting firms established in 1969 1969 establishments in Maharashtra