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Francisco Luis "Louie" Alas (born October 10, 1963) is a
Filipino Filipino may refer to: * Something from or related to the Philippines ** Filipino language, standardized variety of 'Tagalog', the national language and one of the official languages of the Philippines. ** Filipinos, people who are citizens of th ...
basketball Basketball is a team sport in which two teams, most commonly of five players each, opposing one another on a rectangular Basketball court, court, compete with the primary objective of #Shooting, shooting a basketball (ball), basketball (appr ...
head coach A head coach, senior coach or manager is a professional at training and developing athletes. They typically hold a more public profile and are paid more than other coaches. In some sports, the head coach is instead called the "manager", as in assoc ...
. He is the former head coach of the
Letran Knights The Letran Knights are the collegiate varsity teams representing Colegio de San Juan de Letran in the National Collegiate Athletic Association. The collegiate women's varsity teams are called the ''Lady Knights'', while the high school varsity t ...
in the
National Collegiate Athletic Association The National Collegiate Athletic Association (NCAA) is a nonprofit organization that regulates student athletics among about 1,100 schools in the United States, Canada, and Puerto Rico. It also organizes the athletic programs of colleges an ...
, and
Philippine Patriots The AirAsia Philippine Patriots (originally known as the Philippine Patriots) were a professional basketball team that played in the ASEAN Basketball League. It was the first team from the Philippines to play in the ASEAN Basketball League (ABL) a ...
in the
ASEAN Basketball League The ASEAN Basketball League (ABL) is a professional men's basketball league in Southeast Asia and Hong Kong/Macau, which includes six teams from Southeast Asian nations (Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam), one tea ...
. He was also a former coach of Mobiline from 2000 to 2001 in the
Philippine Basketball Association The Philippine Basketball Association (PBA) is a men's professional basketball league in the Philippines composed of twelve company-branded franchised teams. Founded in 1975, it is the first professional basketball league in Asia and is the se ...
.


Playing career

Alas' basketball career began in Adamson University in the
University Athletic Association of the Philippines The University Athletic Association of the Philippines (UAAP), established in 1938, is an athletic association of eight Metro Manila universities in the Philippines. The eight-member schools are Adamson University (AdU), Ateneo de Manila Univers ...
where he played for the school's team Adamson Falcons. In the PABL, he played for ESQ, Purefoods, Philips Sardines and Burger Machine. He also used to work in the
Philippine Sports Commission The Philippine Sports Commission (PSC, ) is an agency of the Philippine government which tackles matters concerning sports in the country. The sports agency is independent from the Philippine Olympic Committee which enjoys autonomy from the go ...
.


Coaching career

His first coaching job was with the Saint Francis of Assisi Baby Doves in
Las Piñas Las Piñas, officially the City of Las Piñas ( fil, Lungsod ng Las Piñas), is a 1st class highly urbanized city in the National Capital Region of the Philippines. According to the 2020 census, it has a population of 606,293 people. Las Piñas ...
. Afterwards, he moved to Las Piñas College. For a time, Alas used to be an
assistant coach A sports coach is a person coaching in sport, involved in the direction, instruction and training of a sports team or athlete. History The original sense of the word ''coach'' is that of a Coach (carriage), horse-drawn carriage, deriving ultima ...
in Adamson University.


PBA and MBA

He had started as an assistant coach for Purefoods Corned Beef Cowboys under
Eric Altamirano Frederick "Eric" Altamirano (born August 8, 1966 in Davao City) is a former Filipino basketball player and he formerly the assistant coach of the Alaska Aces. In the present he is the commissioner of Chooks-to-Go Pilipinas 3x3 He was part of the ...
from 1997 to 1998. Later on, he transferred to the now-defunct
Metropolitan Basketball Association The Metropolitan Basketball Association (MBA), or Metroball, was a professional basketball league in the Philippines that ran from March 7, 1998, to July 26, 2002. History The MBA played its first game on March 7, 1998, at the Don Narciso Ramos ...
. Alas was supposed to handle another MBA team, the Batangas Blades when the PBA's Mobiline Phone Pals gave him an offer a chance to coach, and immediately took it. Prior to this, Mobiline was struggling under
Eric Altamirano Frederick "Eric" Altamirano (born August 8, 1966 in Davao City) is a former Filipino basketball player and he formerly the assistant coach of the Alaska Aces. In the present he is the commissioner of Chooks-to-Go Pilipinas 3x3 He was part of the ...
who have been fired together with the whole coaching staff. While in the PBA, he led the Phone Pals to its best record in the elimination phase of the Governor's Cup in 2000 and 2001 but all ended up losing in the semis. The
Pop Cola Panthers The Pop Cola Panthers were a professional basketball team that played in the Philippine Basketball Association from 1990- 2001. The franchise was owned by RFM Corporation. In 2001, when RFM Corporation sold its entire stake in Cosmos Bottling ...
was the first PBA team to offer him a coaching job but decided to stick with the Metrostars.


Controversy

However, before the 2002 season, Alas was fired from the team. According to reports, Alas angered top Mobiline officials when he chose Gilbert Demape over
John Arigo John Hartley Ward Arigo (born December 10, 1978), in Charleston, South Carolina, is a Filipino-American retired professional basketball player having played for three teams in the Philippine Basketball Association over a nine-year career. He was ...
as the team's top rookie draft pick. But he denied this allegation, saying that he had a series of meetings with the owners, and was given the freedom to decide on what he felt was best for the team. On December 3, 2001, Mobiline announced that Alas had stepped down as the team's head coach. Alas was replaced by American
Bill Bayno Bill Bayno (born May 18, 1962) is an American basketball coach who serves as assistant coach for the Detroit Pistons of the National Basketball Association (NBA). He was the men's basketball head coach at Loyola Marymount University from 2008 to ...
who immediately received heavy criticism from the
nationalist Nationalism is an idea and movement that holds that the nation should be congruent with the state. As a movement, nationalism tends to promote the interests of a particular nation (as in a group of people), Smith, Anthony. ''Nationalism: Th ...
Basketball Coaches Association of the Philippines due to his nationality.


NCAA and PBL

In 1998, Alas barged into NCAA territory with Letran. He immediately captured that year's championship trophy by sweeping the
San Sebastian Stags The San Sebastian Golden Stags (also known as SSC-R Stags) are the National Collegiate Athletic Association (Philippines) basketball team of the San Sebastian College – Recoletos. Their 5 consecutive NCAA seniors basketball championships was t ...
in a best-of-three series. In 2003, his
Letran Knights The Letran Knights are the collegiate varsity teams representing Colegio de San Juan de Letran in the National Collegiate Athletic Association. The collegiate women's varsity teams are called the ''Lady Knights'', while the high school varsity t ...
will face the Stags again in the finals and once again he prevailed thanks to the heroics of Boyet Bautista, Aaron Aban and Jonathan Pinera. Right after the title win, the Knights joined the
Philippine Basketball League The Philippine Basketball League (PBL) was a commercial semi-professional basketball league in the Philippines. The league was composed of several commercial teams with several collegiate and provincial stars. History The PBL was formed on Ma ...
under the name of Toyota Otis-Letran. The Knights captured the third-place trophy in the league's Unity Cup after beating defending champions Hapee Toothpaste Sparklers. In the 2006 PBL Unity Cup, he led Toyota to its first finals appearance only to lose to the Harbour Centre Portmasters in the pivotal fifth game in their best-of-5 series. In 2005, he gave Letran its 16th NCAA Championship by beating the PCU Dolphins 2–1 in their epic championship series despite being down 0–1. They also ended the eliminations with a 13–1 win–loss card which is their best record since 1950. In 2007, he suffered his very first NCAA championship loss in the hands of the
San Beda Red Lions The San Beda Red Lions is the collegiate varsity basketball team of the San Beda University that plays in the NCAA. The juniors basketball team is called the Red Cubs of San Beda University–Rizal, while the women's varsity basketball team is c ...
who swept them in two games. during the championship series, basketball analysts were very aware of his coaching mystique that some believed he can pull off an upset against the mighty Red Lions.


Philippine youth and senior national team

He made his coaching debut in the national team by assisting
San Beda College es, Universidad de San Beda , image = San Beda University seal.svg , image_size = 150px , caption = University Seal , latin_name = Universitas Sancti Bedæ , former_names ...
High School coach Ato Badolato in the SEABA Jrs in 1996. The team was led by
Ren-Ren Ritualo Florendo R. "Renren" Ritualo Jr. (born June 14, 1979) is a Filipino former professional basketball player and current assistant coach. He last played for the Shopinas.com Clickers of the Philippine Basketball Association and is currently an ass ...
and Aries Dimaunahan. A year later, he was named coach of the youth team and formed a formidable lineup composed of future basketball stars like
Kerby Raymundo Kerby Mariano Raymundo (born January 19, 1981) is a Filipino former professional basketball player. He last played for the Barangay Ginebra San Miguel of the Philippine Basketball Association (PBA). Known as The Kid, he was a former star player ...
,
Enrico Villanueva Jose Enrico Pascual Villanueva (born June 23, 1980) is a Filipino former professional basketball player. He last played for the NLEX Road Warriors of the Philippine Basketball Association (PBA). Amateur career Villanueva first played for the A ...
,
Cyrus Baguio Cyrus Marata Baguio (born August 19, 1980) is a Filipino professional basketball player for the Valenzuela XUR Homes Realty Inc. of the Maharlika Pilipinas Basketball League (MPBL). He also formerly played in the Philippine Basketball Associati ...
,
Yancy de Ocampo Yancy Rozal de Ocampo (born November 11, 1980) is a Filipino former professional basketball player. He is the elder brother of Ranidel de Ocampo. He is a 12-time Philippine Basketball Association (PBA) champion. College career Yancy started pl ...
and others. The team won the SEABA Championship and placed third in the ABC Juniors Championship. After his stint with the youth, he was tasked to coach the Philippines in the 1999 Southeast Asian Games in
Brunei Brunei ( , ), formally Brunei Darussalam ( ms, Negara Brunei Darussalam, Jawi: , ), is a country located on the north coast of the island of Borneo in Southeast Asia. Apart from its South China Sea coast, it is completely surrounded by t ...
. Majority of his players were from his MBA team, the
Manila Metrostars The Manila Metrostars were a professional basketball team in the now-defunct Metropolitan Basketball Association from 1998 to 2001. The team was the 1999 MBA National Champions and holds the MBA record of winning 22 consecutive games during the sa ...
because prior to the competition, the Metrostars were the top-seeded team in that season. He led the Philippines to a gold medal by sweeping the whole tournament and beating Thailand in the Gold Medal Match. In December 2007, he helped the Philippines win another gold medal in the 2007 Southeast Asian Games in Ratchaburi, Thailand. This time though, he was an assistant coach to Junel Baculi.


Personal life

Alas hails from the fishing town of
Unisan, Quezon Unisan, officially the Municipality of Unisan ( tgl, Bayan ng Unisan), is a 4th class municipality in the province of Quezon, Philippines. According to the 2020 census, it has a population of 25,448 people. Etymology The name of Unisan may ha ...
, and is the seventh of eight children. His younger brother Carmelo is one of his assistant coaches. He is married to Liza Alas (née Platón), a hotel manager and has four sons: Kristoffer Louie,
Kevin Kevin () is the anglicized form of the Irish masculine given name (; mga, Caoimhghín ; sga, Cóemgein ; Latinized as ). It is composed of "dear; noble"; Old Irish and ("birth"; Old Irish ). The variant '' Kevan'' is anglicized from , a ...
, Kenneth, and Kieffer, all of whom are inclined towards basketball. Kenneth is currently enrolled in Far Eastern University while Kristoffer and Kevin formerly played for the
Letran Knights The Letran Knights are the collegiate varsity teams representing Colegio de San Juan de Letran in the National Collegiate Athletic Association. The collegiate women's varsity teams are called the ''Lady Knights'', while the high school varsity t ...
. Kevin is currently signed to the
Philippine Basketball Association The Philippine Basketball Association (PBA) is a men's professional basketball league in the Philippines composed of twelve company-branded franchised teams. Founded in 1975, it is the first professional basketball league in Asia and is the se ...
's NLEX Road Warriors. Historian Pepe Alas is a nephew of his, a son of his elder brother Josefino.


Coaching profile

He is known to nicknames such as "Coach A" or "The Ace Coach". He has a reputation of being a very good motivator and a certified winner. So far he has tallied a total of 220 wins and 120 losses with a .647 winning percentage. Some of his coaching idols are Larry Brown,
Phil Jackson Philip Douglas Jackson (born September 17, 1945) is an American former professional basketball player, coach, and executive. A power forward, Jackson played 12 seasons in the NBA, winning NBA championships with the New York Knicks in 1970 and ...
,
Dean Smith Dean Edwards Smith (February 28, 1931 – February 7, 2015) was an American men's college basketball head coach. Called a "coaching legend" by the Basketball Hall of Fame, he coached for 36 years at the University of North Carolina at Chapel H ...
, John Wooden, and
Mike Krzyzewski Michael William Krzyzewski ( ; born February 13, 1947), nicknamed "Coach K", is an American former college basketball coach. He served as the head coach at Duke University from 1980 to 2022, during which he led the Blue Devils to five nati ...
. He also has the ability to transform a weak team to a championship contender and turning unknown or under the radar players into stars. His players from Letran that went up to the pros are the best example of that. In 2007, his Letran team, despite undergoing a three-year rebuilding stage, surprisingly made it to the finals only to lose to the
San Beda Red Lions The San Beda Red Lions is the collegiate varsity basketball team of the San Beda University that plays in the NCAA. The juniors basketball team is called the Red Cubs of San Beda University–Rizal, while the women's varsity basketball team is c ...
, but the team were adored by showing their winning attitude despite being a rebuilding team. He only missed the NCAA Final Four twice (2002 and 2010). As a coach, he specializes on defense which is the important key in winning a championship. He became the first non-Letran graduate coach in school history to give Letran at least 3 championships (1998, 2003, and 2005) and 10 Final Four appearances.


Coaching record


Collegiate record


ABL


PBA


References

{{DEFAULTSORT:Alas, Louie 1963 births Living people Sportspeople from Quezon TNT Tropang Giga coaches Filipino men's basketball coaches Filipino men's basketball players Filipino people of Spanish descent Philippines men's national basketball team coaches Adamson Soaring Falcons basketball players Basketball players from Quezon ASEAN Basketball League coaches Tagalog people Magnolia Hotshots draft picks Letran Knights basketball coaches Phoenix Super LPG Fuel Masters coaches Alaska Aces (PBA) coaches Magnolia Hotshots coaches