"Louder" is a song by

Filipino Filipino may refer to: * Something from or related to the Philippines ** Filipino language, standardized variety of 'Tagalog', the national language and one of the official languages of the Philippines. ** Filipinos, people who are citizens of th ...

pop and R&B singer

Jake Zyrus Jake Zyrus (formerly known under the mononym Charice; born 10 May 1992) is a Filipino singer and television personality. In 2007, after some appearances on Philippine television, Zyrus sang on ''The Ellen DeGeneres Show'', and the followin ...

, as the third single from his second international studio album ''

Infinity Infinity is that which is boundless, endless, or larger than any natural number. It is often denoted by the infinity symbol . Since the time of the ancient Greeks, the philosophical nature of infinity was the subject of many discussions amo ...

'' released on May 20, 2011, ahead of its planned May 30 release. It was credited under the name Charice, a name Zyrus used prior to his

gender transition Gender transition is the process of changing one's gender presentation or sex characteristics to accord with one's internal sense of gender identity – the idea of what it means to be a man or a woman,Brown, M. L. & Rounsley, C. A. (1996) ''True ...

. This song was written by Daniel Jamas,

Leah Haywood Leah Jacqueline Cooney, known professionally as Haywood (formerly Leah Haywood), is an Australian record producer, songwriter and singer. Born in New Zealand, she grew up in Perth, Western Australia, and recorded a top 40 album, ''Leah'', re ...

, Shelly Peiken and produced by Dreamlab.

Critical reception

'Louder' gained positive reviews from contemporary music critics. According to Amanda Hensel of PopCrush, Zyrus "actually comes to terms with the soiled love affair pretty quickly, and vows to keep marching on because it’s the right thing to do" saying that she "also addressed ‘Louder’ to be destined for greatness as the feel-good anthem of the summer".

Music video

After his 9/11 performances in

Florida Florida is a state located in the Southeastern region of the United States. Florida is bordered to the west by the Gulf of Mexico, to the northwest by Alabama, to the north by Georgia, to the east by the Bahamas and Atlantic Ocean, and to ...

, Zyrus shot the music video for "Louder" on September 13, 2011. The music video was directed by Tim Cruz. Gil Duldulao, who choreographed the " One Day" music video, again lent his talent to the "Louder" music video. The music video premiered on EW.com on 18 October 2011. On November 18, 2011, the music video received the Best Music Video Award in the 2011 International Film Festival Manhattan (IFFM).

Story

In the video, Zyrus is shown singing by a window before it is swapped with an empty room where he continues singing. The room then goes back again to the first scene before shifting towards another room where he is seen being accompanied by two unknown dancers. As he sings the chorus, the scene changes to different location while on the line "feel that rhythm" the video vibrates as if imitating shock waves.

Track listing

*Digital download #"Louder" – 3:01 #"Lost the Best Thing" – 3:36

Charts

Release history

References

External links

143/Reprise

www.charicemusic.com
{{Jake Zyrus 2011 singles Jake Zyrus songs Songs written by Shelly Peiken Songs written by Leah Haywood Songs written by Daniel James (record producer) 2011 songs