Loud is the stage name of Simon Cliche Trudeau, a

Canadian Canadians (french: Canadiens) are people identified with the country of Canada. This connection may be residential, legal, historical or cultural. For most Canadians, many (or all) of these connections exist and are collectively the source of ...

rapper from

Quebec Quebec ( ; )According to the Canadian government, ''Québec'' (with the acute accent) is the official name in Canadian French and ''Quebec'' (without the accent) is the province's official name in Canadian English is one of the thirtee ...

. Formerly associated with the band Loud Lary Ajust, he released his debut solo recording '' Une année record'' in 2017. His tour to support the album included his first concert performances in

France France (), officially the French Republic ( ), is a country primarily located in Western Europe. It also comprises of Overseas France, overseas regions and territories in the Americas and the Atlantic Ocean, Atlantic, Pacific Ocean, Pac ...

, resulting in positive attention from the influential French music magazine ''

Les Inrockuptibles ''Les Inrockuptibles'' () is a French cultural magazine. Started as a monthly magazine in 1986, it became weekly in 1995. Now it is a monthly again, since 2021. In the beginning, rock and roll, rock music was the magazine's primary focus, though ...

''. In 2018, he collaborated with Cœur de pirate on the track "Dans la nuit" from her album '' En cas de tempête, ce jardin sera fermé''. In the same year he won the

SOCAN Songwriting Prize The SOCAN Songwriting Prize, formerly known as the ECHO Songwriting Prize, is an annual competition recognizing the best in Canadian emerging music, both anglophone and francophone. Established in 2006, the competition was designed to recognize so ...

in 2018 for his song "56K" and the

Prix Félix Prix was an American power pop band formed in Memphis, Tennessee, in 1975 by Tommy Hoehn and Jon Tiven. The group ended up primarily as a studio project. Its recordings were produced by Tiven along with former Big Star member Chris Bell, who als ...

for Hip Hop Album of the Year, and received a longlist nomination for the 2018 Polaris Music Prize. At the

Juno Awards of 2019 The Juno Awards of 2019, honouring Canadian music achievements, were presented in London, Ontario during the weekend of 16–17 March 2019. The primary telecast ceremonies were held at Budweiser Gardens, preceded by numerous Juno Week events from ...

, ''Une année record'' won the

Juno Award for Francophone Album of the Year The Juno Award for Francophone Album of the Year is an annual award presented by the Canadian Academy of Recording Arts and Sciences (CARAS) for the best French-language album in Canada Canada is a country in North America. Its ten pro ...

. His second album, ''

Tout ça pour ça A tout is any person who solicits business or employment in a persistent and annoying manner (generally equivalent to a ''solicitor'' or '' barker'' in American English, or a ''spruiker'' in Australian English). An example would be a person who ...

'', was released in 2019, and was longlisted for the

2019 Polaris Music Prize The 2019 edition of the Canadian Polaris Music Prize was presented on September 16, 2019.

. The album earned Loud his second nomination for Francophone Album of the Year at the

Juno Awards of 2020 The Juno Awards of 2020, the 49th Juno Awards, was an awards presentation that was to be held at SaskTel Centre in Saskatoon, Saskatchewan on 15 March 2020. The awards and associated events were cancelled due to the emergence of the COVID-19 pand ...

Biography

Early career

Loud began his music career using the name Loudmouth/Loud Mouth (2008-2012), a name he chose when he was 14 while participating WordUp! rap battles. In high school, he met Laurent Fortier-Brassard (better known by his stage name, Lary). Alongside Lary and producer Ajust (Alex Guay), Loud went on to form the group Loud Lary Ajust. Separating in 2016, Loud went on to begin a solo career with his first EP, titled ''New Phone'', which contained four songs including ''56K''.

First album: ''Une année record''

On November 3, 2017, Loud released his first full-length album titled '' Une année record''. The success of this album led to Loud's first concert in France to a sold-out venue. During 2018, he toured throughout

and

. On April 30, 2018, Loud was invited to the French show

Quotidien ''Quotidien'' () is a French television show, first broadcast 12 September 2016 on the channel TMC. It is presented by Yann Barthès. History On 9 May 2016, Yann Barthès announced that he was leaving Canal+'s '' Le Petit Journal'', a progra ...

to talk about the album. His single ''Toutes les femmes savent danser'' became a huge hit with the general public and became the first Quebecois rap song to reach the top of the BDS prize list, a compilation of top radio songs put together by l'

ADISQ ADISQ (french: Association québécoise de l'industrie du disque, du spectacle et de la video; eng, Québec Association for the Recording, Concert and Video Industries, link=yes) is a nonprofit organization whose mission is to support the indepen ...

. In June 2018, Loud collaborated with Cœur de pirate to release the song ''Dans la nuit.'' On April 26, 2019, a year and a half after its release, ''Une'' ''année record'' was certified gold by

Music Canada Music Canada (formerly Canadian Recording Industry Association (CRIA)) is a non-profit trade organization that was founded 9 April 1963 to represent the interests of companies that record, manufacture, produce, and distribute music in Canada. It a ...

. The singles ''Nouveaux riches'' and ''Devenir immortel (et puis mourir)'' were also certified gold. ''Toutes les femmes savent danser'' was

certified platinum Music recording certification is a system of certifying that a music recording has shipped, sold, or streamed a certain number of units. The threshold quantity varies by type (such as album, single, music video) and by nation or territory (see ...

, a first for a rapper from

Second album: ''Tout ça pour ça''

On May 24, 2019, Loud released his second album titled ''

''. The release event, held a week later on May 31, 2019, drew over 8,000 fans to the

Bell Centre Bell Centre (), formerly known as Molson Centre (), is a multi-purpose arena located in Montreal, Quebec, Canada. Opened on March 16, 1996, it is the home arena of the Montreal Canadiens of the National Hockey League (NHL), replacing the Montr ...

in Montreal. A screenshot of Loud's French Wikipedia article's infobox was used as the cover art for the album. The album includes a duet with

Charlotte Cardin Charlotte Cardin (born November 9, 1994) is a Canadian pop, electro and jazz singer and songwriter from Montreal, Quebec.

on the track "Sometimes, All the Time", which blends both English and French lyrics. In June 2019, the album was long-listed for a 2019

Polaris Music Prize The Polaris Music Prize is a music award annually given to the best full-length Canadian album based on artistic merit, regardless of genre, sales, or record label. The award was established in 2006 with a $20,000 cash prize; the prize was incr ...

Awards and nominations

* 2019 : Male Artist of the Year (

) * 2019 : Francophone Album of the Year ( Prix Juno) * 2018 : Quebecois artist the most popular outside of Quebec (

) * 2018 : Hip-Hop Album of the Year (

) * 2018 : Album of the Year Producer - with Marc Vincent and Alex Guay (

) * 2018 : Song Award - volet francophone (

SOCAN The Society of Composers, Authors and Music Publishers of Canada (SOCAN) is a Canadian performance rights organization that represents the performing rights of more than 135,000 songwriters, composers and music publishers. The organization collects ...

)

References

{{Authority control 1988 births Canadian male rappers Musicians from Montreal French Quebecers Living people Juno Award for Francophone Album of the Year winners 21st-century Canadian rappers Félix Award winners 21st-century Canadian male musicians